The 2000 E-Campaign for U.S. Senate

Abstract

The 2000 election saw another increase in the number of Web sites produced by candidates for the U.S. Senate, to over 90% for the major party candidates and nearly 60% for third-party candidates. A content analysis of these campaign Web sites finds an increase in design elements that advance campaign purposes, such as online and credit card contributions. At the same time, few features or services were directed to the mass electorate. The absence of voter registration information and privacy policies from the large majority of Web sites is particularly striking. Sites often lacked basic navigation tools, making it difficult to find desired information. They also took little advantage of the interactivity that makes Web sites such a powerful communication and marketing tool. Third-party candidate Web sites lagged behind those of Democrats and Republicans in most respects, with the notable exceptions of mentioning their party names and the candidates at the tops of their tickets. The study concludes that campaign Web sites have not leveled the playing field for third parties, nor become a vehicle for increasing voter education and activation of the mass electorate. Neither are these Web sites employing a relationship     

Source Strategies and Media Audiences

ABSTRACT

This article argues for a particular approach to the relationship between the production and reception of mass media, using as a key the theory of targeting and its application in elements of the political marketing mix: media relations and news management. In particular, two case studies show that in this context very fine-tuned targeting is normal and that the details of conjuncture are crucial. The implications of this form of targeting for the understanding of media audiences are spelt out through a critique of certain approaches to the audience: audience measurement, agenda-setting and framing theory, ‘active audience’ theories, and targeting as practised in media buying and programming. On the basis of these case studies and critiques, it suggests that this category of targeted audiences has characteristics whose relevance to analysis of the production/reception relationship has gone unrecognised, and that to this extent the theory of this relationship needs to be re-cast.     

贵州旅游市场差异化营销分析

细分化战略是当代市场营销的重要战略思想。贵州旅游目前是一种无差异大量营销。根据对贵州旅游需求的市场调查和对贵州独特旅游资源保护的需要 ,应当对贵州的旅游市场进行细分 ,实施差异化市场营销 ,才能更好地发挥贵州旅游资源的优势 ,实现旅游业的可持续发展。     

有效沟通:公务员考核过程中不可或缺的环节

缺乏有效的沟通是造成公务员考核缺乏信度、敏感度和可接受度的原因之一,而有效沟通有助于考核的公正,能促使被考核者认同考核结果并利于组织目标的实现。因此,在考核过程中,应在三个环节完善沟通制度,即管理目标制定时的沟通、平时考核中的沟通和考核结果公布前的沟通。     

绿色营销:企业可持续发展的必然选择

“建立一个可持续发展的社会”是 2 1世纪全球性社会改革浪潮的重要主题之一。为了协调人与自然、发展与环境的关系 ,全球可持续发展战略已从学术讨论转向付诸实践的人类面向新世纪的共同选择。然而 ,对于国内绝大多数企业而言 ,“可持续”与“发展”毕竟是一个两难选择。鱼与熊掌能否兼得 ?绿色营销作为实现可持续发展的强有力手段 ,无疑将成为现代企业市场营销发展的必由之路     

符号的挑战——论网络时代话语权的竞争与我国民族文化的发展

在全球化进程中，我国民族化应勇于迎接网络时代话语权竞争的挑战，认识抽象符号的传播局限，发挥视觉符号在网络时代的特殊传播价值，充分运用现代信息技术，实现民族化与视沉艺术、信息技术的有机整合，开发和建设丰富的视觉化资源，以有效地向世界传播优秀的中华民族化。     

制约我国企业开展绿色营销的深层原因及其对策

企业开展绿色营销不仅有利于实现我国经济的可持续发展,而且有利于提高我国企业的核心竞争力。然而,在我国社会主义市场经济条件下,绿色营销中的正外部性市场失灵,使我国企业难以广泛实施绿色营销行为。纠正绿色营销中的正外部性市场失灵,推动企业开展绿色营销需要社会、政府、消费者和企业的共同努力。     

对聊天室性爱的犯罪社会学分析

网络的兴起,带给人们崭新的交流方式和交流环境,这种打破身份、地位、财产和社会等级限制的"网络聊天"形式具有极大的发展潜力。网络性爱是其最具诱惑力与影响力的一种方式。这种以特定的语言、文字、符号为手段,以性取向、性需要为联系纽带逐步形成的网络性爱群体,在当今信息社会泛滥的原因主要在于人际互动的虚拟性,网络监管工作乏力。由此所引发的不良行为和犯罪行为应纳入犯罪学研究的视野。     

企业网络营销的策略分析

随着信息网络的全球化,企业的生存竞争空间发生了很大变化,网络营销已渐成时尚并面临日益激烈的竞争。面对网络时代复杂多样的市场营销环境,企业只有正确分析网络营销的特点与优势、内外环境的变化,高度重视网络营销的基本策略,才能保证和提高竞争优势。     

传播与大学生食品消费

对北京五所高校大学生进行的调研发现,在大学生日常的食品消费中,传播的影响主要是通过人际传播实现的。大学生在食品消费中的决策深受同伴(同辈群体)的影响。广告主要是电视广告对大学生选择零食与饮料影响比较大。校园内的传播媒介对学生日常消费层面的响应和介入不足。