Social media and political communication in the 2014 elections to the European Parliament

Social media play an increasingly important part in the communication strategies of political campaigns by reflecting information about the policy preferences and opinions of political actors and their public followers. In addition, the content of the messages provides rich information about the political issues and the framing of those issues during elections, such as whether contested issues concern Europe or rather extend pre-existing national debates. In this study, we survey the European landscape of social media using tweets originating from and referring to political actors during the 2014 European Parliament election campaign. We describe the language and national distribution of the messages, the relative volume of different types of communications, and the factors that determine the adoption and use of social media by the candidates. We also analyze the dynamics of the volume and content of the communications over the duration of the campaign with reference to both the EU integration dimension of the debate and the prominence of the most visible list-leading candidates. Our findings indicate that the lead candidates and their televised debate had a prominent influence on the volume and content of communications, and that the content and emotional tone of communications more reflects preferences along the EU dimension of political contestation rather than classic national issues relating to left-right differences.     

Digital Fashion Engagement Through Affect,Personal Investments and Remix

ABSTRACT

As the fashion scene becomes progressively digitalised, new dynamics emerge between consumers, content, and fashion professionals. Reflecting on forms of online interaction, this article explores contemporary audience engagement in the context of mainstream androgynous fashion. First, I consider the effects of the digitalisation of fashion communication in terms of the particular role played by sentiments and emotions. Due to the brevity, immediacy and informality of online communication, I argue, affect emerges as an increasingly crucial component of the fashion discourse. I then turn to an assessment of both the dangerous implications and the positive potential of such phenomenon. On the one hand, I explore cases where members of the public interact directly with fashion intermediaries on social media and highlight how direct engagement leads audiences to internalise the scrutiny of professionals and make emotional investments in their implicit promises. On the other, I examine Tumblr blogs as an example of forms of indirect audience engagement with fashion. In this context, acquiring a distance from fashion mediation, consumers are able to engage in practices of creativity and semantic alterations of the dominant aesthetics.     

Competitive Global Fruit Export Markets: Marketing Intermediaries and Impacts on Small-Scale Growers in Chile

Abstract — This paper explores the implications of increased competition in global fruit markets for the Chilean small-grower sector. Stagnation in the growth trajectory of such exports has precipitated significant changes in the structure and strategy of the private fruit export company sector. It is proposed that this restructuring discriminates against small growers, whose position within the market has become increasingly vulnerable. To support this idea, evidence obtained from a field study of small-scale grape growers operating in the locality of El Palqui, Region IV is presented. It is argued that increased vulnerability is not simply a function of the inefficiency of diminutive scale per se. Rather, the nature of economic power relations, which tilt heavily in the favour of export companies, form an important explanatory factor in the increasing rate of failure among the fruit growing parceleros. It is argued that the implications of the failure among small growers who have already 'reconverted' is of particular importance. It is proposed that steps re-dress structural imbalances in the market could precipitate productive gains, increase the potential success of small growers attempting to 'reconvert' to fruit production and improve rural equity. If applied to the small scale fruit sector as a whole such moves could help sustain Chile's fruit export sector — an objective which can be seen as crucial to Chile's economic well-being. In this way the argument of free-market purists — that rural economic differentiation which has taken place to date is inevitable and desirable — is challenged.     

Making citizenship public: identities,practices, and rights at Woodsquat

The common conception of citizenship is that of belonging to a political community, with the ensuing rights and responsibilities of membership. This community tends to be naturalized as the nation-state. However, this location of citizenship needs to be decentred in order to investigate current modes of democratic participation. This paper investigates current sites and practices of citizenship through reflection on a tactical housing squat of an empty department store staged by an urban social movement in Vancouver in 2002, known as ‘Woodsquat’. It uses a social movement perspective to look at citizenship, emphasizing the identities, practices, and locations of democratic engagement over the collective question of how we will live together in these places. From this point of view Woodsquat shows current limits of national citizenship, conceptually and practically, and suggests alternative possibilities for future citizenship practices located in multiple identifications with (political) communities. Moving from this analysis of political participation at Woodsquat attention is brought to the importance of spaces of democratic communication for possibilities of citizenship, where there seems to be a reinforcing relationship between public spheres, social movements, and democracy. Ultimately, then, actions at Woodsquat are argued to be a form of citizenship that emerged within a democratic public.     

社会信息化迅猛发展背景下的政治参与和沟通

社会信息化程度的迅猛发展成为我们这个时代最重要的特征之一。信息化程度的发展对于民主政治的推进既是挑战,也是机会和动力,其中影响最直接的就是政治参与和政治沟通。政治参与和政治沟通是民主政治发展的重要表现,政治参与和政治沟通又以信息化的发展为依托。信息交流方式的变革对于民主政治的发展产生了深刻影响,互联网的普及带来的"网络民主"成为政治参与的重要形式,通过新型媒介进行政治沟通是民主政治发展的新形式。     

在异域与本土之间——中国西双版纳打洛镇傣族与缅甸掸族的跨境宗教文化交往

本文以云南西双版纳打洛镇傣族与缅甸北部掸族的跨境宗教交往为切入点,分析由这一交往结构所引发的跨境民族在经济、文化方面的相互联系,以及在此基础上产生的文化认同和文化互动,以此来判断打洛边境傣族在社会转型时期的文化价值取向。     

Covid-19 communication in emerging markets—Not viral enough?

Public health communication acts as a social vaccine in case of pandemics. Prior research has identified that such initiatives often fail to reach vulnerable sections of society. In India, while the first wave of infections mainly hit the urban areas, rural areas witnessed a surge in the second wave. Using the World Bank data, we attempt to understand the effectiveness of public awareness campaigns in rural areas. We use the Ecological Model for public health and find how the various factors relate to public health outcomes. The ecological factors are found to be related to awareness of Covid-19. We find inadequate awareness about the symptoms and preventive measures associated with Covid-19 among the rural population. We also find significant differences in communication and awareness along dimensions such as education and access to media. The role played by SHGs and hospitals in dealing with pandemics is also evident in this study. We conclude that the disparity in public health communication needs to be bridged to ensure equitable access to health information in society during public health crises.     

Elite communication and affective polarization among voters

How does elite communication influence affective polarization between partisan groups? Drawing on the literature on partisan source cues, we expect that communication from in- or outgroup party representatives will increase affective polarization. We argue that polarized social identities are reinforced by partisan source cues, which bias perceptions of elite communication and result in increased intergroup differentiation. Further, we expect that the effect of such source cues is greater for voters with stronger partisan affinities. To evaluate our hypotheses, we performed a survey experiment among about 1300 voters in Sweden. Our analyses show that individuals who received a factual political message with a source cue from an in- or outgroup representative exhibited higher affective polarization, especially when they already held strong partisan affinities. This suggests that political elites can increase affective polarization by reinforcing existing group identities, and that this occurs in conjunction with biased interpretation of elite communication. The results improve our understanding of how political elites can influence affective polarization and add to previous research on party cues and attitude formation by demonstrating that such source cues can also increase intergroup differentiation.     

Going on the offensive: Negative messaging in British general elections

What drives British parliamentary candidates to attack their opponents? Using an original dataset of approximately 7500 general election leaflets from four elections between 2010 and 2019, we offer the first study into the conditions under which British parliamentary candidates use negative messaging. We find that leaflets from opposition candidates and candidates contesting marginal (i.e., competitive) seats are more likely to include messages about their opponent(s), which suggests that candidates respond to the incentives and pressures that come from both their local and national environment when determining whether to include negative messaging in their leaflets. Moreover, we find that, as seats become more marginal, candidates from government parties become just as likely as opposition parties to engage in negative messaging, and therefore, voters in marginal seats are likely to experience more negative campaigns than those residing in seats where the outcome is a foregone conclusion. Taken together, our findings make an important contribution to the growing body of literature that explores how candidates use negative messaging in party-centred systems.     

Reputational impact of Covid-19 pandemic management on World Health Organization among Indian public health professionals

Organizational reputation is critical for successful stakeholder engagement. A crisis can affect the organizational reputation and alter stakeholder perception about organizations. The current study investigates the impact of the Covid-19 pandemic and its management on the World Health Organization's (WHO's) reputation among Indian public health professionals (PHPs). The study applies the situational crisis communication theory (SCCT) model to investigate the reputational impact of the pandemic on WHO among the study subjects. The study results indicate that most Indian PHPs attribute the current Pandemic to WHO. Their current reputation has dropped compared to their earlier reputation among Indian PHPs. The same is reflected in their behavioral intent, with the PHP's willingness to follow WHO guidelines on public health issues significantly reduced. The study also finds empirical support for the SCCT Model.