A theoretical framework for the online consumer response process The article is based on Janette Hanekom's Master's dissertation entitled A theoretical framework for the online consumer response process,Department of Communication Science,Unisa, April 2007.

Abstract

This article describes the foundation and development of a theoretical framework for the online consumer response process. It is based on theoretical criteria for web-based commercial communication and the online consumer response process. Central to this article is the development of the concept of web-based commercial communication. This includes all advertising, marketing communication, public relations and promotional messages on the World Wide Web which are intended to move the consumer through certain response phases to the point of purchasing or proceeding to any other type of action; the identification of the marketing communication paradigm shift from offline to online; and the comparison between online and traditional mass media audience characteristics. A theoretical conceptualisation of the online consumer response process is undertaken and an analysis of consumer response models and the theory of the general consumer response process is performed. This article is a theoretical exploration of the phenomenon of ‘online consumer response’ and the proposed theoretical framework is intended to address the dearth of literature on the topic.     

The Press Freedom Commission in South Africa and the regulation of journalists online: Lessons from Britain and Australia

Abstract

The last few years have seen several attempts to strengthen press regulation in various parts of the world, while the difficulty of controlling online publication is arguably only increasing. In this article the focus is on recent suggestions for a new system of co-regulation of the press in South Africa, in order to see how online journalism is viewed and treated by regulators. In comparison, the article refers to suggestions in this regard by the Leveson Inquiry in Britain and two Australian press and media reviews. Reference is made to Flew and Swift (2013), who apply six main theories in three overlapping categories in debates on the role of journalism and its relationship to the state: fourth estate/market liberal; social responsibility/critical pluralist and dominant interest/radical. A literature review and a qualitative approach were used to identify and compare key debates in various reports from Australia, Britain and South Africa. While suggestions in Britain and Australia favoured an inclusive approach to the regulation of print and online journalism, the South African Press Freedom Commission rejected the idea, due to principle and practical objections. It also became clear that the key problem in the three countries lay in the inability to establish consensus between divergent perspectives on dominant interest and social responsibility, and the entrenched values of the fourth estate/market liberalism.     

Deciding to teach online: Communication,opportunities and challenges for educators in distance education

ABSTRACT

Adopting technology in support of educational programmes brings about self-evident changes and challenges both for students and educators (faculty members/facilitators), as well as for teaching and learning in distance education. The participatory culture of online learning and teaching demands new skills and competencies that pose challenges for existing teaching and learning pedagogies. The purpose of this literature review is to identify and exemplify facilitator roles in e-learning, to argue that there is a need for facilitators to undergo e-learning-related training, and to consider certain other challenges that result from using an online platform for teaching and learning. The results of the literature survey confirm that the roles of the educator change in a digital environment, while communication also enables him/her to maintain a degree of control over computer-mediated learning. It is argued that training in phases can enhance mentors' personal development and encourage positive attitudes towards accepting responsibilities in e-learning, while ensuring continued support and back-up for educators and novice facilitators.     

Expert systems and the law

ABSTRACT

The project discussed here involved an online debating activity between intellectual property (IP) law students in Egypt and the UK, using a closed group on Facebook. The aim was to harness freely available online social media technology to create a space in which valuable discussions and learning could take place. We showed that Facebook can be a powerful educational tool to encourage active learning and usefully connect learners across continents. In enabling the exchange of views between students in different jurisdictions, Facebook provides exposure to different cultures and different perspectives as well as different legal cultures and different legal systems, while also, importantly, enabling participants to identify commonalities. This debate focused on IP law, which is of increasing international importance, and specifically on the topic of access to medicines, which is highly contentious. Through the activity, students learned that they need not only to learn the law, but also to appreciate the socio-cultural and political complexity underlying policy issues in different jurisdictions. On reflection, the Facebook debate definitely enhanced the study of IP law through an interesting and enjoyable international, intercultural activity, led by staff and students, which successfully extended the classroom experience.     

Is there an obligation to reduce one's individual carbon footprint?

Moral duties concerning climate change mitigation are – for good reasons – conventionally construed as duties of institutional agents, usually states. Yet, in both scholarly debate and political discourse, it has occasionally been argued that the moral duties lie not only with states and institutional agents, but also with individual citizens. This argument has been made with regard to mitigation efforts, especially those reducing greenhouse gases. This paper focuses on the question of whether individuals in industrialized countries have duties to reduce their individual carbon footprint. To this end it will examine three kinds of arguments that have been brought forward against individuals having such duties: the view that individual emissions cause no harm; the view that individual mitigation efforts would have no morally significant effect; and the view that lifestyle changes would be overly-demanding. The paper shows how all three arguments fail to convince. While collective endeavours may be most efficient and effective in bringing about significant changes, there are still good reasons to contribute individually to reducing emission. After all, for most people the choice is between reducing one's individual emissions and not doing anything. The author hopes this paper shows that one should not opt for the latter.     

对防范“献身式抵抗运动”的思考——以“校长开房案”举牌事件为例

"献身式抵抗运动"是一种新型网络集群行为,其区别于传统集群行为的炒作性给公安机关带来了巨大挑战,给社会稳定带来了巨大隐患,因此这类运动应引起公安机关高度重视,并根据不同阶段的特点采取相应的应对措施。     

网络反腐的利弊及对策研究

网络信息技术的不断发展,不仅为网络反腐提供了技术土壤,也为网络反腐创造了一定的政治环境。尽管网络反腐使一批腐败官员戏剧性落马而彰显出其在反腐斗争中的作用,但网络反腐也存在着夸大事实、虚假舆论、恶意举报等问题。具体分析网络反腐的利弊,有针对性地提出相应的对策,利用网络积极引导大众舆论,增强网络在反腐斗争中的实用性,对加强党风廉政建设具有重要的意义。     

未成年人网络游戏引发暴力犯罪的控制路径

近年来,因网络游戏而诱发的未成年人犯罪案件呈日益上升趋势,如何有效地预防和控制未成年人暴力犯罪,已成为全社会关注的热点问题。从实证分析角度,考量域外国家防控机制,为了实现对未成年人网络游戏暴力犯罪的控制,应当建立未成年人涉网相关的专门法律规范,强化行政执法权,推行网络游戏相关规控制度,开展社会管控,对未成年人健康用网进行综合引导。     

Teaching Negotiations in the New Millennium: Evidence‐Based Recommendations for Online Course Delivery

Traditional methods for teaching negotiation have required both instructor and student to be physically present in the same location. With the advent of the Internet and associated technological advances, however, instructors may now transcend geographical barriers and effectively deliver the same content virtually. In this article, we present an exploratory study comparing two masters‐level negotiation courses: one taught using a traditional in‐person method and the other taught online. Results showed no significant difference in knowledge acquisition as quantified by objective measures, including mean grades. In addition, self‐report data indicate that, although students' skill and mastery of negotiation improved in both courses, online students reported that they experienced less interaction and social engagement with their classmates and instructor. Several course development strategies and best practices are discussed.     

Gambling on compliance with the new 2005 Act: Do organisations fulfil new regulations?

Gambling is not a new phenomenon. Indeed gambling has been seen to be omnipresent throughout history and culture. However gambling has taken a new path. Online gambling is fast becoming a major pastime for many of society. The ease of access and convenience of play has led to an increase in the numbers of people gambling, and not just online. Within the increase of online gambling there has also been an increase in the regulation surrounding this industry. This paper explores the regulatory approach to online gambling within the UK. The researchers explore the Gambling Act 2005 (UK) and provide an empirical analysis of the UK major gambling organisation to determine what regulatory aspects they adopt and what safety measures they have in place to protect minors and to protect against financial crime. The researchers finally looks at policy implications for UK governments when regulating future online gambling.