Self-expression and collaborative ‘pro-sumption’ in the digital brandscape

ABSTRACT

The evolution of the global economy has seen the emergence of a digital market space. The collaborative and expressive nature of interactive media and technology allows users to participate in the production and publication of branded content within digital communities of affinity. This presents increased possibilities for self-expression, as well as unlimited opportunities for participation in determining and influencing brand narratives. The digital brandscape has therefore become a collaborative space where surplus brand value is produced, but also where struggles in terms of power and counter power between brands and brand consumers evolve. Against this background, this conceptual article explores the brand challenges the notion of consumer brand self-expression poses in a collaborative open-source context where brand identity is constantly challenged, and brand narratives are continuously written and rewritten by multiple brand authors. The article concludes that it is important that brands do not navigate these risks by adopting defensive stances, but rather boldly seize the opportunities that these technologies offer for creating new market linkages and for developing customer insights that create innovative brand value and impact, by tapping into opportunities for creative self-expression.     

消费者对互联网银行的可接受度问题研究

互联网银行能否取得成功很大程度上取决于消费者对其的接受程度。西方互联网银行的发展早于中国,所以对其研究也早于中国,但这些早期研究对中国仍有启发意义。本文在借鉴西方学者研究基础上,综述了研究消费者是否接受互联网银行的相关理论,分析了影响消费者对互联网银行可接受度的相关因素,并着重从消费者的风险感知视角研究了影响消费者接受互联网银行的风险,最后就如何发展中国互联网银行提出了政策建议。     

Intervention at Risk: The Vicious Cycle of Distance and Danger in Mali and Afghanistan

In crisis-hit countries, intensive risk management increasingly characterizes the presence of international interveners, with measures ranging from fortified compounds to ‘remote programming’. This article investigates the global drive for ‘security’ from an ethnographic perspective, focusing on Afghanistan and Mali. By deploying the concepts of distance and proximity, the article shows how frontline ‘outsourcing’ and bunkering have generated an unequal ‘risk economy’ while distancing interveners from local society in a trend that itself generates novel risks. To conclude, the article asks whether alternative forms of proximity may help to break the vicious cycle of danger and distance at work in today’s crisis zones.     

“万能制造机”背后的冷思考--3D打印技术安全风险及法律规制研究

3D打印作为一种快速成型技术,近年来发展迅速,有着良好的发展前景与应用空间。然而技术革新的背后潜在隐藏着知识产权、刑事犯罪以及人类伦理等多方面的安全风险,利用法律、政策规制3D打印技术迅猛发展可能带来的安全风险,既是保障社会治安管理秩序的关键,更是3D打印技术进一步发展与革新的前提与基础。     

论我国保险业的诚信缺失风险与防范

近年来,在我国保险业经营实践中,诚信缺失风险是影响保险业健康发展的重要因素。诚信问题已经成为业内人士关注的焦点,已成为中国保险业面临的严峻挑战。诚信缺失风险的成因主要是保险合同双方的道德风险和逆向选择。它对保险公司的营利活动构成巨大威胁并产生诸多影响。为此,应建立与完善被保险人信息库与信用评级制度,加强金融企业之间的联系,促进“银保”深化合作;推进保险经营电子化与网络化进程,防范诚信缺失风险。     

浅析经济全球化背景下的政府职能转变

随着我国进一步融入到经济全球化浪潮中,如何在这一过程中进一步转变政府职能,积极应对挑战,已成为当前迫切需要解决的课题。本文提出了经济全球化中政府职能定位的要义,并通过分析当前我国政府职能转变中存在的问题和面临的困难,从宏观上提出了相关应对措施。     

A Comparison of Men and Women Arrested for Domestic Violence: Who Presents the Greater Threat?

Recent increases in the number of women arrested for domestic violence raise important questions about implementation of proarrest policies, equivalency of intimate partner aggression across genders, and management of female domestic violence offenders. This study compares demographic characteristics, criminal history variables, and the past domestic violence history of men (n = 5,578) and women (n = 1,126) arrested for domestic assault against a heterosexual intimate partner. Using victim reported information and data collected by local criminal justice agencies, we found that female arrestees were significantly less likely than males to have histories that warrant concern regarding the potential for future violence. Implications of these findings are discussed.     

浅谈防范金融风险过程中社会信用的建立

市场经济是信用经济,社会信用制度的建设直接关系到社会经济秩序和金融的安全性。而我国自建国以来信用缺失现象严重,从人们的信用观念淡漠,到金融机构的不正当竞争,再到社会自律机制、信用监督机制、法律约束机制不健全,给整个金融体系带来了很大的金融风险。因此,如何树立信用观念,加大产权制度改革的力度,规范金融机构的行为,通过一系列规章制度的建设形成有效的信用约束机制,成为现阶段我国建立社会信用,防范金融风险的首要任务。     

证券投资的理性分析——关于风险化解的思考

证券投资充满了不确定性,不确定性是导致证券投资风险的基本原因。本文诠释证券投资中的风险及其衡量指标,探讨证券投资组合的效果和最佳证券组合的选择问题,分析证券组合对投资风险的化解作用。