Principles of Participatory Communication Reconceptualised for Instructional Corporate Social Responsibility Communication

One of the main aims of corporate social responsibility (CSR) is to contribute to sustainable development, and effective communication is imperative in reaching this goal. When the aim of communication is to contribute to sustainable development, it falls within the field of communication for social change, where the participatory approach is the norm. However, the context of instructional CSR communication poses challenges to the traditional conceptualisation of the participatory approach. This creates a need to reconceptualise the participatory approach for instructional CSR communication contexts. A literature review identified four main principles of the participatory approach (dialogue, participation, cultural identity, and empowerment) and illustrated how they are traditionally conceptualised. The empirical study focused on two companies’ CSR programmes where agriculturists were assisting emerging farmers with training, skills development and mentoring. Sixteen semi-structured interviews with farmers and agriculturists were conducted to determine the applicability of the theoretical principles as traditionally conceptualised for this context. We argue that beneficiaries may not be able to participate as equal partners in all aspects of the CSR initiative from the beginning (as traditionally assumed), but that they should, through their involvement, be empowered to participate more meaningfully in later stages even though power will remain largely with the company.     

Multi‐Stakeholder Initiatives for Sustainable Development Goals: The Importance of Interlocutors

This article argues that the complex multi‐stakeholder arrangements anticipated for implementing Sustainable Development Goals call for a distinct type of host: an interlocutor. This central idea arises from new comparative research on multi‐stakeholder initiatives (MSIs) undertaken in four countries: Costa Rica, Indonesia, Kenya and Kyrgyzstan. This work adds a detailed dimension to meta‐studies on conditions for success and practical guides for establishing and running MSIs. It begins to fill a significant gap in knowledge by analysing the attributes and competencies required for effectively orchestrating MSIs as well as illuminating their relative significance over time. The context is an anticipated expansion in demand for finely tuned and skilled hosting of Sustainable Development Goals‐inspired MSIs. This task will probably be more complicated than MSIs associated with climate change and Millennium Development Goals, both of which saw business on the side lines with uneven attention paid to the principle of local ownership. Recognising and investing in interlocution as a pivotal role can increase the performance of internationally inspired MSIs which, to date, have a mixed but generally poor record of effectiveness. © 2017 The Authors Public Administration and Development Published by John Wiley & Sons Ltd.     

How many truths are there? Reconciliation and agonistic dialogue in the former Yugoslavia

ABSTRACT

In this paper, we offer a possible interpretation of reconciliation in the former Yugoslav area. In a conflicting past and not-reconciled region, it is presumed that the truth should be the main pillar of reconciliation. However, according to our empirical analysis of 146 reconciliation projects implemented in the period between 2002 and 2015, there are many interpretations of truths in the region which are opposed to each other. These interpretations are the result of different national political constructions, supported by the dominant structures of the societies in question. Accordingly, instead of insisting on a single factual truth, we propose the introduction of the ‘agonistic dialogue’ principle, where multiple truths would coexist, thus turning former war enemies into political adversaries in the post-conflict setting.     

Changing consciousness: autoethnographic mapping in a dialog group

This article introduces a pedagogical tool for raising critical consciousness and nurturing resistance to discrimination. ‘Autoethnographic mapping,’ integrating guided cognitive mapping and autoethnographies, has been implemented for a decade now within the framework of a college course occasioning dialogue between Palestinian Arab and Jewish students in Israel. Participants using the tool in an extended encounter between students from groups embroiled in political conflict have begun to theorize the microgeogrpahies and stories of their everyday existence, gaining nuanced, non-standard insights into how conflict informs lives and selves. Employing the technique in the contact zone of guided encounters, students tend to re-inscribe identities upon a socio-political context, discovering the fluidity of belonging and destabilizing discursive structures. The paper outlines the course, sketches the tool and its theoretical underpinnings and describes some of the results it’s achieved through a spectrum of illustrative instances.     

Journalism education: bridging media and cultural studies

ABSTRACT

Journalism is more than an ensemble of newsgathering and writing techniques. It is, firstly, a way of viewing and writing about the social world for the public benefit. Similarly, journalism is a means of fomenting conversations in the public domain about events and issues of immediate public interest. While much of journalism training concerns the techniques of text production, too little attention is given to educating students in the ontology or ‘mindset’ within which those techniques and conventions work. Almost no attention is given to the epistemology or ‘research’ approaches by which journalists monitor social phenomena.

Short of calling for a more thorough grounding (as a framework) in critical thinking, we suggest that a more constructivist approach be taken to journalism training. This approach need not be prejudiced towards the more technical and functionalist approaches evident in so many textbooks on the subject. Constructive learning is described by some scholars as ‘active, cumulative, goal-directed, diagnostic and reflective behaviour’ (Breen 1996: 4). All these behaviours are found in journalism practice, and should frame both words in journalism training. This requires a more interpretive approach that teaches the practice of journalism as many of the same processes commonly understood as learning.     

Employer–employee relationships at Lonmin Platinum: A developing South African perspective

Abstract

More than ever, companies are confronted with the importance of developing and maintaining relationships with their strategic stakeholders, such as employees. These relationships should be aimed at balancing the interests of the company with the interests of said stakeholders. Managing relationships with stakeholders is difficult in itself and even more so within the complex context of the South African mining industry. The aim of this article is to determine guidelines that could be used to ascertain employer–employee relationship type and relationship quality in the mining sector. In 2004, a quantitative questionnaire survey was conducted with a stratified quota sample of 508 company employees as part of a commissioned stakeholder perception survey. In addition, qualitative focus-group sessions were conducted to contextualise and clarify the quantitative results. The research indicated that the employer–employee relationship at Lonmin Platinum could be classified as an exchange, rather than a communal relationship. Employees generally perceived the quality of their relationship with the company in a negative way. Employees from all job levels had low levels of trust in the company. This study contributes to a growing body of research aimed at trying to understand the nature of employer–employee relations within large companies in a developing society, where companies are faced with the challenge of communicating to and managing diverse workforces.     

An integrated crisis communication framework for strategic crisis communication with the media: A case study on a financial services provider

Abstract

In order for organisations to survive in an ever-changing milieu in the current business environment, sufficient crisis communication and management practices need to be in place. Despite this, organisational crises are often inefficiently managed, which could be ascribed to the lack of strategic management of crises (Kash & Darling 1998: 180). This article explores the lack of strategic crisis communication processes to ensure effective crisis communication with the media as stakeholder group. It is based on the premise that the media are one of the main influencers of public opinion (Pollard & Hotho 2006: 725), thereby necessitating the need for the accurate distribution of information. Furthermore, the study focuses specifically on the financial industry, which is arguably more sensitive and thus more prone to media reporting because financial services providers manage people's money (Squier 2009). A strategic crisis communication process with the media is therefore proposed, facilitated through an integrated crisis communication framework, proposing a combination of integrated communication (IC) literature, with emphasis on Grunig's theory of communication excellence, to build sustainable media relationships through two-way communication; and a crisis communication process that has proactive, reactive and post-evaluative crisis communication stages, thereby moving away from seeing crisis communication as a predominantly reactive function.     

Towards a new model to describe the organisation–stakeholder relationship-building process: A strategic corporate communication perspective

Abstract

Successful organisations depend on stakeholder perceptions to address changes in turbulent organisational environments, report on the social and environmental impact of activities, the prevalence of public activism, globalisation, emerging issues and crises, and the need to be good corporate citizens through ethical and socially responsible behaviour. Despite the current emphasis on stakeholder relations and management, a lack of research exists on how to build these relationships. This article aims to report and discuss the findings of a study that explored the lack of organisation–stakeholder relationship (OSR) building models, to emphasise the elements and development of an OSR and highlight the need for a generic, strategic, integrated approach for sustainable OSR to contribute towards organisational effectiveness. This will be done using an exploratory literature review to constitute a conceptual framework for OSR building, of which the principles of the framework will be measured among leading Johannesburg Stock Exchange-listed South African organisations, by means of a quantitative web-based survey and qualitative one-on-one interviews. The dominant focus on organisational stakeholders has provided added impetus and importance to the role of corporate communication, hence, this article will simultaneously endeavour to highlight the importance of practising corporate communication strategically, by emphasising its role in OSR.     

Socrates behind bars: a report on an experimental course on justice and philosophy

This paper describes a particular educational experience: a course that took place in prison involving law students and inmates. One of the co-authors was the leading instructor in the course, whereas the other played an active role during its design and implementation. Social prejudices and taboos on crime, criminals and prisons offer a simplistic, biased and altogether negative image of penal institutions and those involved in them. This picture pervades society in general, and the legal professions in particular. The course described in this paper is aimed at bridging the gap between inmates and future lawyers by bringing them together into the same classroom to think and reflect collectively. The method used was the Socratic dialogue, in which the professor acted as a “spiritual midwife” encouraging dialogue and debate around fundamental issues such as truth, fear, happiness, respect, responsibility, justice, and so on. During each session, participants explored these concepts in depth, and had the opportunity to gain a better understanding of the other’s point of view. The ultimate aim was that upon completing this course both groups could have a better understanding of each other’s realities. This paper is based on the personal accounts of the participants in the course, including professors and students (both law students and inmates). The methodology is qualitative and phenomenological, and its value lies in the singularity of the experience. Drawing on the theory of justice of Amartya Sen, we identify this course as a non-transcendentalist and non-institutionalist approach to justice, exploring the role that emotions play in it. In the conclusions we express our belief that by thinking together and trusting each other students and inmates can open themselves to a logic of cooperation that connects both with a broader sense of justice and the enhancement of democracy.     

监狱工作的社会责任体系构建(上)——社会管理创新形势下基于利益相关者理论的视角

监狱工作的终极目的是为了在社会上预防和减少犯罪。但是,监狱只能管"三尺门里",只有按照中央提出的社会管理创新要坚持"以人为本、服务为先、多方参与、共同治理"的原则,科学构建监狱工作的社会责任体系,才能全面提升监狱工作的绩效。本文从利益相关者理论视角出发,来分析在社会管理创新的新形势下监狱工作的社会责任体系构建问题。构建了在社会管理创新的新形势下监狱工作的科学化、系统化、常态化的社会责任体系。