论特质文化与古镇文化旅游产品品牌建设

该文分析了商品的＂客观品质＂与消费者的＂主观品质＂之间的关系,认为对商品品质的认同最终会转化为对商业标记即品牌标识的认同,形成品牌效应,而商品品牌建设的基本进路是传播商品特色。因此,该文认为,古镇作为文化遗产也应当传播古镇文化旅游产品的特色文化,并提出古镇文化旅游产品以特质文化打造品牌的对策。     

From volunteers to voluntours: shifting priorities in post-disaster Japan

This paper analyses the emergence of post-disaster ‘voluntours’ following Japan's 2011 disasters. An overwhelming, yet haphazard volunteer response to previous disasters spurred extensive collaboration between the state, relief organizations, and would-be volunteers in the wake of 3.11. However, when mapped onto to the massive devastation of the 3.11 disasters, this collaboration almost immediately turned many post-disaster volunteers into ‘voluntourists’, a problematic category commonly associated with visitors from the Global North volunteering for social and environmental causes while on holiday in the Global South. Japan's post-disaster voluntours demonstrate how uncoordinated and potentially risky volunteers have been channelled into a carefully-controlled and long-term response that satisfies people's desire to help disaster victims, while ultimately encouraging tourism (sans volunteering) as the most desirable form of disaster recovery assistance. This shift toward voluntourism potentially undermines post-disaster volunteering and threatens to trap parts of Tōhoku, like other disaster sites, in a position of permanently ‘post-disaster’.     

‘What is Africa to me’ now?: African-American heritage tourism in Senegambia

This article scrutinises how Afro-diasporic tourists exemplify concepts of liminality, historical memory, and racial construction while engaging in heritage tourism, and how these concepts inform the host community's perception of the visitors. It includes the results of extensive interviews with African Americans who engaged in roots or heritage tourism in Senegal and/or Gambia in 2010, and who visited the Maison des Esclaves in Gorée Island and/or Juffureh Village in The Gambia. The research shows that African American tourists emerge from these encounters with various conceptions of self. Some felt more ‘African’ following their pilgrimage, while others felt a stronger attachment to their American identity. Some preferred an unfinished combination of the two, asserting a newfound appreciation for their ‘African American’ identities. Corresponding with the latter point, I revisit the ‘Double-Consciousness’ theory proposed by W.E.B. Dubois, revealing how some tourists reexamine their diasporic identit(ies) as ‘Africans’ and ‘Americans’ during their sojourns.     

“Scandinavia’s best-kept secret.”† Tourism promotion,nation-branding,and identity construction in Estonia (with a free guided tour of Tallinn Airport)

This article surveys the official narrative on representation of Estonian identity and Estonianness through the tourism strategy implemented by Estonia from 2007 to 2015. Gathering material from brochures and documents targeting foreigners produced by the Estonian Institute and “Enterprise Estonia” (EAS) and analyzing the logic behind the interior design of Tallinn Airport, we engage with current debates on identity construction in post-Soviet spaces. In particular, we suggest that along with an established body of literature looking at the role of state actors in the construction of identity, studies should consider the role of nontraditional or non-state actors in identifying and promoting identity markers.     

构建国际旅游岛灵活就业机制的法律思考

灵活就业是各种不同于传统就业模式的就业形式的总称。作为全新的就业模式,灵活就业与海南建设国际旅游岛,发展以旅游业为龙头的现代服务业具有契合性。目前,海南省虽有少量灵活就业的地方立法,但没有构成完整体系,存在诸多问题。因此,构建海南国际旅游岛灵活就业机制,必须明确灵活就业的法律地位,建立适应海南旅游服务业的劳动基准,完善社会保险机制,强化职业培训,反对就业歧视,保护灵活就业人员的合法权益。     

Chinese Tourism Fever

正FROM April 24 to 25 the 2014World TravelTourism Council(WTTC)Global Summit convened in Sanya,China,the second time the event was held in the Asian country since the Beijing Summit in 2010.The WTTC forecasts that China’s tourism industry will grow by seven percent annually for the next 10years,overtaking the United States as the world’s biggest travel and tourism economy by 2023.Fast Growing Market In recent years,the Chinese government has stepped up support for tourism     

推进中日旅游发展对策研究

以地域“共生”角度来看待中日旅游发展的战略步骤,在现阶段,期望更多的日本游客来华是缺乏新意的。应从推进和发展中日旅游的步骤可以分为资源的整治与互知、旅游人脉网络的建设、切入技术研究等三个层面对促进中日旅游有个全新的考虑。     

俄罗斯东部地区旅游业与中俄旅游合作

俄罗斯东部地区旅游资源丰富、多样，且具有鲜明的地域特色，可利用的旅游资源和可开发的旅游项目很多。但是，目前这一地区旅游资源的开发利用率不高，旅游规划及基础设施建设的速度较慢，所以旅游业的整体发展相对滞后于俄罗斯欧洲地区。     

旅游精准扶贫对民族村落农户生计影响的比较——基于云贵民族村落的调查数据

发展旅游产业是我国新时期民族村落精准扶贫的重要抓手。在旅游精准扶贫背景下,有必要关注民族村落农户的可持续生计问题。文章选取云贵两种不同旅游扶贫模式的民族村落,对村民进行入户访谈和问卷调查,在DFID可持续生计框架下构建农户生计资本评价指标体系,对比分析其旅游精准扶贫对农户生计的影响。结果表明:不同旅游扶贫模式的村落精准施策不同;不同旅游扶贫模式农户的生计策略选择不同;不同旅游扶贫模式对贫困户的吸纳能力不同。总体上,民族村落农户的生计资本仍然有限,旅游参与型农户的生计资本相对较好,在精准帮扶影响下,除社会资本外,传统务农型农户多种生计资本欠缺。据此提出了其生计资本的提升对策。     

鄱阳湖区旅游生产力布局与产品开发初探

为使鄱阳湖区发展成为集旅游、度假、休闲、娱乐为一体的世界知名的旅游区和度假目的地,重点打好名山、胜水、候鸟、名城牌,建设以庐山、鄱阳湖、南昌为核心的鄱阳湖大旅游网络,带动湖区旅游业发展,振兴湖区经济,为湖区农民脱贫致富,为把江西建设成为沿海发达地区休闲旅游的“后花园”服务,必须合理规划鄱阳湖区旅游生产力布局:建立以庐山、九江为中心的文化观光与山水揽胜旅游区,以吴城为中心的水域风光与湖泊生态旅游区,以南昌为中心的革命胜迹与文化观光旅游区,以波阳为中心的农渔生态与水乡休闲旅游区。