杭州旅游资源整合研究

旅游资源整合是实现区域旅游资源市场价值最大化和综合效益最大化的过程。杭州旅游资源整合应紧紧围绕“构筑大都市 ,建设新天堂”的中心工作 ,进一步贯彻“大杭州 ,大旅游 ,大发展”的工作方针和“旅游西进”的战略步骤 ,充分发挥杭州优越的区位条件和丰富的旅游资源优势 ,坚持可持续发展战略 ,把杭州建设成为国内外享有较高知名度的旅游集散中心和重要目的地、现代化国际风景旅游城市     

西部地区旅游营销的趋势分析

本文运用区域经济学、旅游学、市场营销学相关理论,探讨了西部地区旅游市场营销在未来的发展趋势和新特征,具有一定的理论价值和现实意义。     

Wenzhou,City of Commerce and Culture

M ANY people think of Wenzhou, whose many small commodities such as lighters, shoes and locks are well known the world over, as a commercial city. Shops line its streets, and Wenzhou people have such business acumen, they are popularly known as China's prize wheeler dealers. On arrival, however, the traveler discovers that commercial as it may be, Wenzhou is     

Experiences of a Foreign Teaching Couple

THE Chinese government has made serious efforts in recent years to upgrade the standard of English language learning (a core subject) in its high schools. One measure has been to invite native speakers to China to teach oral English. Here is the story -along with a few thoughts and reflections- of a married teaching couple partway through a 12-month teaching contract in western Hunan Province.     

Backpacking to Hailuogou Glacier

MOSTof the world's highest mountains are clustered along the barren, jagged area where Tibet, Nepal, and Pakistan meet, but Gongga Shan-in China's western Sichuan province -stands apart. A Western mountaineering team first reached its summit in 1935, and a Chinese team made the climb in the 1950s. The last team to attempt it perished in an avalanche.     

做大运输产业带动城镇建设

自1997年始,我们紧紧依托青龙山熊河风景区旅游产业,坚持以旅游兴镇,以旅游造城,使整个集镇建设日新月异,突飞猛进,一座现代化生态旅游小城镇拔地而起,初具雏形。 我们重点围绕旅游业,着力推动集镇规模不断壮大,功能不断完善,产业不断发展。一是围绕旅游业搞好集镇规划。我们依据熊河水库得天独厚的山水     

旅游企业组织结构重构

知识经济时代的到来给旅游企业管理带来了新的挑战 ,传统的组织结构的局限性日益明显 ,很难适应企业发展的要求。旅游企业组织结构重构的新形态 ,主要包括扁平式团队组织结构、网络式团队组织结构以及虚拟组织的网络式组织结构     

古城蕴宝藏考古见文明

晋阳城从公元前 497年见诸史籍 ,一直作为中国北方的政治经济和军事文化中心 ,鼎立于黄土高原。数千年悠久的历史孕育出灿烂的晋阳文化 ,遗留下丰富而又珍贵的文化遗产。近年来随着考古事业的发展 ,许多重要的文物遗迹被科学地发掘 ,古老的文明不断地揭开神秘的面纱 ,展示其璀璨的光华。一、悠久的古城历史晋阳最早的城池传为“故唐城”,并说它是尧所筑 ,文献中有一些零星记载[1 ] ,在太原地区 ,传说时期和夏商时期的文化遗存都有发现[2 ] ,有学者认为东太堡夏时期的文化遗存可能是陶唐氏的后裔所创造[3 ] ,不过 ,目前太原地区还没有发现这…