西部地区旅游营销的趋势分析

本文运用区域经济学、旅游学、市场营销学相关理论,探讨了西部地区旅游市场营销在未来的发展趋势和新特征,具有一定的理论价值和现实意义。     

Wenzhou,City of Commerce and Culture

M ANY people think of Wenzhou, whose many small commodities such as lighters, shoes and locks are well known the world over, as a commercial city. Shops line its streets, and Wenzhou people have such business acumen, they are popularly known as China's prize wheeler dealers. On arrival, however, the traveler discovers that commercial as it may be, Wenzhou is     

Experiences of a Foreign Teaching Couple

THE Chinese government has made serious efforts in recent years to upgrade the standard of English language learning (a core subject) in its high schools. One measure has been to invite native speakers to China to teach oral English. Here is the story -along with a few thoughts and reflections- of a married teaching couple partway through a 12-month teaching contract in western Hunan Province.     

Backpacking to Hailuogou Glacier

MOSTof the world's highest mountains are clustered along the barren, jagged area where Tibet, Nepal, and Pakistan meet, but Gongga Shan-in China's western Sichuan province -stands apart. A Western mountaineering team first reached its summit in 1935, and a Chinese team made the climb in the 1950s. The last team to attempt it perished in an avalanche.     

做大运输产业带动城镇建设

自1997年始,我们紧紧依托青龙山熊河风景区旅游产业,坚持以旅游兴镇,以旅游造城,使整个集镇建设日新月异,突飞猛进,一座现代化生态旅游小城镇拔地而起,初具雏形。 我们重点围绕旅游业,着力推动集镇规模不断壮大,功能不断完善,产业不断发展。一是围绕旅游业搞好集镇规划。我们依据熊河水库得天独厚的山水     

旅游企业组织结构重构

知识经济时代的到来给旅游企业管理带来了新的挑战 ,传统的组织结构的局限性日益明显 ,很难适应企业发展的要求。旅游企业组织结构重构的新形态 ,主要包括扁平式团队组织结构、网络式团队组织结构以及虚拟组织的网络式组织结构     

中国女性旅游市场发展前景与经营对策

旅游业是高消费享受性的前沿性行业,作为旅游市场重要组成部分的女性市场,正逐渐表现出独特的特点和优势。我国的旅游行业,只有真正重视女性市场并把握其特点,才能进一步开发我国女性旅游市场,促进旅游行业的大发展。     

在文化地图的导引下繁荣发展——简论旅游与文化的关系

旅游与文化密不可分 ,文化制约旅游发展 ,这已经被世界旅游史和中国旅游史所证明。旅游理论来自于哲学文化思想 ,文化决定了旅游发展的盛衰 ,文化交流开辟了旅游新领域 ,文化赋予自然资源以精神内涵 ,传统文化对旅游者具有强大吸引力 ,现代社会生活方式的改变促使旅游形式多样化 ,只有充分认识旅游的文化内涵 ,旅游发展才能方向明确 ,健康持久     

旅游资源核心优势的形成及整合模式--以云南旅游资源开发为例

由于国际旅游市场日益一体化 ,旅游资源及产品的市场竞争替代关系逐渐成为各个国家、地区在旅游业发展和旅游产品市场定位上需要考虑的首要因素。明确各地旅游资源在市场上最具竞争力的旅游资源 ,并通过整合 ,形成带动当地旅游业发展的“核心优势” ,是旅游规划、开发和管理者应注意的问题。