“中国梦”背景下MBA教育规范化研究

“中国梦”的实现离不开经济发展,而经济发展需要人力资源的支撑.MBA教育是被国际广泛认可的为社会输送人才的培养模式,但现阶段的MBA教育存在一些问题.本文探讨了“中国梦”背景下MBA教育规范化的内涵,阐述了MBA教育对实现“中国梦”的重要作用以及MBA教育的现状与规范化之间的差距,针对目前MBA教育在法制规范化方面存在的不足,提出了相关的改革建议.     

Creating a Business School in Romania: Made in the USA,Delivered in Romania

Abstract

This article describes the establishment and maintenance of a successful Executive MBA program in Central Europe funded initially by USAID. The dynamics of a society in transition to a free market economy create special problems of management that require the capabilities of skilled managers. We argue that Executive MBA programs are efficient and effective vehicles for developing managers with the requisite skills. As new conditions occur in rapidly evolving legal and institutional environments, however, the curriculum and organizational structure has to be continuously adapted to these new challenges.     

MBA教育项目的营销策略组合研究——以华侨大学为例

华侨大学MBA教育项目的营销策略组合的研究主要包括三部分内容,即市场细分、市场定位和提出营销策略组合。这三部分内容具有紧密的时间逻辑关系,其中最为突出之处在于营销组合策略基于市场细分和市场定位包含基础类基于4P的营销策略组合和加强类基于4C营销策略组合。