Political Marketing Research in the 2000 U.S. Election

Abstract

It is not news that polls and other forms of marketing research are regularly employed to craft political strategy. What is new is that the 2000 U.S. election represented a turning point where political marketing research seems to take center stage. The print and broadcast media employed polls and other forms of research at levels far beyond anything ever seen before. At times, it appeared as if almost as much attention was being given to polls as was being given to the political candidates and the issues. This was clearly a new and important posturing of the role of political marketing research. With this as a backdrop, the current article compares polls and other forms of political research-focusing on what went wrong and what was right in terms of the use of polls, focus groups and Internet research during the 2000 U.S. election. The article ends with the presentation of some exploratory research that examines insights about respondents' opinions regarding the impact of political polls.     

Focus Group Follies?

Abstract

Media coverage of the contemporary British Labour party routinely suggests party leaders, notably Tony Blair, have been overly reliant on using focus group as a means of obtaining voter feedback. The paper explores this popular understanding by considering how and when qualitative forms of opinion research began to play a significant role in developing campaign strategy. Following their incorporation into party planning during the mid-1980s, focus groups provided an increasingly influential (and at the time more discreet) source of data and support for the leadership's Policy Review later that decade. Following the 1992 election defeat selective findings from the party's qualitative research programme became integral to the public relations' initiatives of Labour's self-styled “modernisers,” particularly in their largely successful attempt to delegitimise and then marginalise the role of the party's once formidable affiliated union supporters in internal affairs. Crucially this contributed to a climate that enabled the key moderniser Tony Blair to emerge and win the leadership.     

新贸易环境下中韩FTA促进战略评析

中韩建交20年来,双边经贸关系发展迅速。近年来,随着中韩贸易环境的变化,两国出于经济、政治、安全利益的需要,在进一步加强合作以缔结中韩FTA方面逐渐达成共识,继而推动中韩FTA步入实施阶段。中韩FTA生效后,将会给两国带来巨大的经济效应,预计对两国GDP增长、消费者福利增加、市场占有率提高等都会产生积极影响。中韩两国处在不同的产业发展阶段,在贸易自由化程度和范围方面存在着差异。在谈判过程中,两国还会存在不少争论焦点,对于具体实行效果也会存在一些担忧,有待两国本着合作互利的原则通过协商加以解决。     

医政监督执法中的焦点问题分析及解决对策

通过对2006年青岛市卫生监督所医政执法监督处罚的93例违反《医疗机构管理条例》和《母婴保健法》案例的分析,可见其中最为显著的违法问题是医疗机构存在使用非卫生技术人员的现象,占到全部处罚案例的87%。成为卫生医政监督执法中的焦点问题。依法界定执法职责,梳理执法依据,分解执法职权,确定执法责任,是医政执法监督面临的重大课题。     

目前我国物业管理市场存在的问题分析

目前我国物业管理市场虽然发展很快,但问题不少。这个市场本身尚不成熟,物业管理纠纷不断发生,制度缺失依然存在。了解矛盾才能解决矛盾,不断的完善和加强制度建设才能使物业管理市场不断的规范。     

中国共产党妇女工作的历史经验与当代走向

妇女工作是党的群团工作的重要领域,是中国共产党的一大创举,也是一大优势,总结梳理党在革命、建设、改革各个历史时期开展妇女工作的宝贵经验和主要成就,可为在新形势下中国共产党与时俱进地开展妇女工作,巩固党执政的阶级基础和群众基础,保证党与妇女群众同呼吸、共命运提供可资借鉴的经验。     

关注民生彰显党的执政理念和执政能力

始终把改善民生作为自己的历史责任，体现了中国共产党对执政规律的理性认识和自觉把握。关注民生彰显了中国共产党实事求是、以民为本、科学发展的执政理念，同时也彰显了党把握执政规律、满足人民群众利益要求、推动经济和社会发展等执政能力的提升。     

积极稳妥推进乡镇工会规范化建设——现阶段加强乡镇(街道)工会工作的思路与方法

随着经济体制改革的深入发展,大量国有企业陆续退出市场,非公企业蓬勃兴起,这种局面对工会工作的格局和机制提出挑战。工会必须顺应经济工作的变化和需求,强化乡镇(街道)工会自身建设,明确服务发展、服务职工、服务基层的工作方向,推进乡镇(街道)工会规范化建设,使之成为广大职工根本利益的代表者。     

"以人为本"与经济繁荣 --以珠江三角洲为例

全球竞争时代,建立"以人为本"的企业文化对企业发展至关重要.以珠江三角洲地区的企业对待外来员工的恶劣态度为例,该地区经济繁荣背后蕴含着企业文化危机以及与之相连的企业可持续发展危机.学习并创建"以人文本"的企业文化,既是化解企业当下危机的方法,也是增强企业核心竞争力的方法,更是企业界对创建新的中国文化作出的最好贡献.     

Character Strengths Among Youth

Four hundred and fiftynine students from 20 different high school classrooms in Michigan participated in focus group discussions about the character strengths included in the Values in Action Classification. Students were interested in the subject of good character and able to discuss with candor and sophistication instances of each strength. They were especially drawn to the positive traits of leadership, practical intelligence, wisdom, social intelligence, love of learning, spirituality, and the capacity to love and be loved. Students believed that strengths were largely acquired rather than innate and that these strengths developed through ongoing life experience as opposed to formal instruction. They cited an almost complete lack of contemporary role models exemplifying different strengths of character. Implications of these findings for the quantitative assessment of positive traits were discussed, as were implications for designing character education programs for adolescents. We suggest that peers can be an especially important force in encouraging the development and display of good character among youth.