Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index

The article presents the conception of positioning politicians based on a three-stage approach to political branding. The main assumption is that a political brand—and politician's image as its crucial component—is conceptualized as consisting of a node in memory to which a variety of associations are linked. These associations—positive, negative, or neutral—must be shared with other rival candidates as well as with an prototypical ideal candidate, understood as a model and standard of comparison while developing detailed marketing strategies. One of the most valuable methods that has been used to measure these associations is associative overlap technique developed by Szalay. This measure is based on free verbal associations and it expresses the degree of similarity among objects (words, persons, groups) based on the number of similar responses (associations) they elicit in common. The first stage of branding, candidates’ positioning in various segments of voters, focuses on such affinity between politicians and is based on multidimensional scaling techniques. At the second stage, mutual relationships between particular elements (positive and negative, common and distinctive), of which a politician's image consists, are defined. The third level of political branding links the results of positioning to voters’ decisions. This framework of branding political candidates is presented on the basis of empirical research focused on Polish presidential candidates’ perception and evaluation in the 2005 presidential election. The results of the performed research show that it is not only the strengthening of politicians’ positive features but also neutralizing the negative ones that contributes to his higher expected quality.     

光致发光技术在指纹显现中的应用

本文结合本课题组的研究内容,对光致发光显现和增强潜指纹的研究状况进行了综述,重点阐述了光致发光技术的原理、方法和实际运用情况,并对将来的发展趋势进行了展望。该技术提高了潜指纹的显现灵敏度,其显出的指纹清晰、与背景之间的反差好。     

浅谈企业文化建设的路径选择

企业文化是企业长期形成的共同理想、价值观和行为准则，是一种具有企业个性的信念和行为方式。企业文化具有人本性、和谐性、民族性、时代性和地域性等特点。企业文化建设首先应从塑造企业形象、企业精神入手，企业形象就是社会公众对企业的认识和评价，塑造良好的企业形象的基础是质量和信誉。因此，培育企业文化应营造良好的企业文化氛围，领导带头示范，以企业精神为主题，开展各种主题活动；加强职工实践。树立典型榜样，为企业培育良好的社会公众形象。     

Corneal‐Smart Phone: A novel method to intelligently estimate postmortem interval

The changes of postmortem corneal opacity are often used to roughly estimate the postmortem interval (PMI) in forensic practice. The difficulty associated with this time estimate is the lack of objective means to rapidly quantify postmortem corneal changes in crime scenes. This study constructed a data analysis model of PMI estimation and implemented an intelligent analysis system for examining the sequential changes of postmortem corneal digital images, named Corneal‐Smart Phone, which can be used to quickly estimate PMI. The smart phone was used in combination with an attachment device that provided a darkroom environment and a steady light source to capture postmortem corneal images. By segmenting the corneal pupil region images, six color features, Red (R), Green (G), Blue (B), Hue (H), Saturation (S), Brightness (V) and four texture features Contrast (CON), Correlation (COR), Angular Second Moment (ASM), and Homogeneity (HOM), were extracted and correlated with PMI model. The results indicated that CON had the highest correlation with PMI (R² = 0.983). No intra/intersubject variation in CON values were observed (p > 0.05). With the increase in ambient temperature or the decrease in humidity, the CON values were increased. PMI prediction error was <3 h within 36 h postmortem and extended to about 6–8 h after 36 h postmortem. The correct classification rate of the blind test samples was 82%. Our study provides a method that combines postmortem corneal image acquisition and digital image analysis to enable users to quickly obtain PMI estimation.     

谈侦探小说中的思维方式

文学家在创作过程中一般都是运用形象思维的方法反映生活;侦探小说作家不仅运用形象思维,而且大量借助逻辑思维并辅以模糊思维和灵感思维来塑造文学形象。经常为侦探小说作家所运用的逻辑思维方式有归纳推理、演绎推理、类比推理和回朔推理等,它们构成侦探小说叙事的原动力,形成侦探小说特有的艺术内涵。     

少数民族女性传播形象研究

文化在传播的时候,由表征来决定其意义和过程,而形象的产生伴随的仍然是表征实践。表征是一个过程,是使意义被表征系统建构的过程。参与表征过程的人们通过话语方式进行意义的建构和争夺。话语构造了话题,它界定和生产了我们知识的各种对象,它还影响着各种观念被投入实践和用来规范他人行为的方式。     

Reformation,Regulation and the Image: Sumptuary Legislation and the Subject of Law

This article considers the development of the individual subject of law and his constitutional status in the early modern English State, within the context of sumptuary legislation enacted by the Crown and the Inns of Court. During the sixteenth century, the legal community took upon itself the role of exemplifying the correct use of symbols and of elucidating the purpose of sumptuary law. The image of the lawyer was manipulated to represent the inherent divinity of common law. The reformation of the image was inevitably influenced by the doctrinal concepts of the European Reformation and is a graphic indication of the centrality of Anglicanism to the development of early modern common law. I discuss these developments with reference to theories of the image proposed by Goodrich, Legendre and Marin. I refer also to Carlyle's satirical treatise on the symbolism of clothes,Sartor Resartus. The constitution of clothes represents the idea of citizenship and the centrality of reason to the body-politic. The rediscovery of classical texts during the Renaissance was instrumental in shaping a constitution in which an embryonic social contract was apparent, as represented in the sumptuary legislation of the Inns of Court. This revised version was published online in July 2006 with corrections to the Cover Date.     

和平·发展·合作--关于中国国家形象建设的几点思考

在全球相互依存时代,“硬权力”的作用受到越来越多的限制,“软权力”的竞争日益成为焦点。在此背景下,国家形象的重要意义得以彰显。作为一个上升的社会主义大国,中国必须高度重视自身的形象建设问题。当前,外界对中国形象的评价主要围绕三个基本问题展开:对世界和平与战争的态度取向及其作用;对实现社会发展与人民自由、幸福的实践绩效;对重大国际问题的原则立场及其行为方式。面临新的竞争环境,我国应奉行积极谨慎的国家形象战略,树立起负责任的大国形象。     

数码翻拍的图像质量分析及应用标准化探讨

翻拍是司去鉴定中固定平面类证据的常用方法之一。数码翻拍突破了传统翻拍的界限。提供了高效方法。但其图像质量及应用标准化研究尚未形成体系。本文以数码相机为例，深入分析影响翻拍质量的各因素，并对其在司法实践中如何保证和提高翻拍质量进行技术方法上的探讨。通过分析研究。界定了数码翻拍中器材使用标准、拍摄条件标准及操作标准。为司法鉴定中的翻拍应用标准化提供了借鉴与参考。