意象与语言

本文从语言的另一重要特征意象性出发,探讨了意象与语言在哲学、心理学以及语言学方面的关系,从而指出意象在语言学习和应用中的重要作用,以期对语言教学有所启示。     

政府形象的基本理论范畴分析

随着社会的发展和世界各地区和国家交流的进一步加强,政府形象的研究越来越被人们所重视,本文旨在梳理政府形象研究中最根本的问题,主要从政府形象的含义、基本特征和类型等三个方面对其基本理论范畴进行了阐述。     

农民工媒介形象嬗变:从“边缘人”到“新市民”

运用再现理论对《人民日报》、《新民晚报》、《羊城晚报》的历史研究发现,媒体建构的农民工群体正在蜕去早期的形象,经历着从都市"边缘人"到成长中的"新市民"的时代嬗变。这对于正确认识真实的农民工群体,正确认识城市化过程中的客观表象及背后的社会心理变迁,揭示大众传媒助推农民工融入城市的作用具有重要意义。     

Advantage of affinity histochemistry combined with histology to investigate death causes: indications from sample cases

Mast cell histochemistry has been proposed in addition to classic histological methods to estimate the course of traumatic events before and after death. We have addressed the utility of this approach on nine victims of different types of trauma. Sections of wounded skin were stained with hematoxylin and eosin and with fluorescent avidin to tag mast cells. Mast cell numbers were evaluated by both direct and digitalized counts. Intact skin was used as control. The results on mast cells implemented the findings upon hematoxylin and eosin stain and helped to put the wounds and death in chronological sequence. Digitalized morphometry allowed to reduce intra- and inter-observer variation. We conclude that combined histological and histochemical analyses can be of practical use in forensic pathology, that a preliminary setting of the reference values is needed for each laboratory, and that image analysis can be of help for the quantification of the results.     

Naturalistic decision making in forensic science: toward a better understanding of decision making by forensic team leaders

This study uses the naturalistic decision-making (NDM) perspective to examine how Dutch forensic team leaders (i.e., the officers in charge of criminal forensic research from the crime scene until the use of laboratory assistance) make decisions in real-life settings and identifies the contextual factors that might influence those decisions. First, a focus group interview was conducted to identify four NDM mechanisms in day-to-day forensic decision making. Second, a serious game was conducted to examine the influence of three of these contextual mechanisms. The results uncovered that forensic team leaders (i) were attracted to obtain further information when more information was initially made available, (ii) were likely to devote more attention to emotionally charged cases, and (iii) used not only forensic evidence in the decision making but also tactical, unverified information of the police inquiry. Interestingly, the measured contextual influences did not deviate significantly from a control group of laypeople.     

Optical enhancement of fingerprint deposits on brass using digital color mapping

Abstract: The reflection of visible light from α‐phase brass subject to surface oxidation in air at elevated temperatures is investigated. X‐ray photoelectron and auger electron spectroscopy confirm that covered areas of brass (not exposed to air) display dezincification but an absence of significant surface oxidation, confirming a differential oxidation mechanism. Visualization of differential oxidation is shown to be enhanced by selective digital mapping of colors reflected from the surface of the brass using Adobe^® Photoshop^®. Enhancement is optimal when the brass is heated to ～250°C with areas of oxidation having a mirror‐like appearance. The use of this enhancement method to produce a faithful image of fingerprint ridge characteristics is demonstrated on brass shell casings where fingerprints were deposited prefiring.     

转型期我国政府形象塑造机制创新研究

政府形象塑造关系到政府的公信力,关系到政府对公众的亲和力与公众对政府的认同度.在传统社会向现代社会、农业社会向工业社会转型的过程中,为应对经常出现的各种突发事件,必须重视政府形象的塑造,保持对公众较强的公信力和凝聚力.也就是说,只有继续深化行政改革,强化政府的治理能力,加快公民社会建设和公民意识的培养,畅通公民参与政治的制度化渠道,才能塑造良好的现代民主政府新形象.     

医学影像资料法医学同一认定30例分析

目的探讨医学影像资料法医学同一认定的鉴定原则、思路及方法。方法总结华西法医学鉴定中心1992—2012年受理的30例医学影像资料同一认定案例,对影像资料数量、种类,鉴定利用的识别点及其类型、间隔进行回顾性统计分析。结果胸部X线片为最常见的鉴定资料类型。利用的识别点共有33处、6种类型,包括：自身惟一性特征、骨骼自身结构的变异或发育畸形、疾病或退行性变、创伤后病理变化、医疗后果和正常形态的多处一致。结论影像资料常规审查是案件受理前提之一,同一认定时结合资料类型、投照部位及案情特点选择相应识别点,自身惟一性识别点最佳,多种类型识别点联合使用,识别点多处表现一致得出肯定结论者可应用于鉴定实践。     

The Usefulness of Examining Terrorists’ Rhetoric for Understanding the Nature of Different Terror Groups

ABSTRACT

This study advances a distinction between two generic types of terrorists’ rhetoric: (1) ideological rhetoric candidly reflecting the terrorists’ genuine beliefs and values regarding their military targeting policy (who is a legitimate target), even when adopting such rhetoric involves high image/diplomatic costs; and (2) a PR-oriented rhetoric which consciously misrepresents the terrorists’ intentions and behavior in an attempt to project a more benign and humane image, thus maintaining sympathy and rebuffing criticism. We contend that such a distinction can provide a highly useful metric for assessing terrorists groups’ rationality and pragmatism: the most pragmatic groups will shift between these two types of rhetoric depending on changing strategic needs. To show the practical usefulness of this distinction we provide criteria for categorizing terrorists’ rhetorical responses to (mostly liberal-minded) criticism that they have killed innocent civilians in their enemy’s camp. We apply our criteria by examining terrorists’ (sincere and insincere) apologies.     

Brand response analysis: a Peircean semiotic approach

The purpose of this article is to organise and simplify the concept of brand response. It is a development of the authors' semiotic approach to the concept of brand, which uses a triadic model based on the Peircean levels of analysis of the sign. The original model distinguishes three levels: identity, object and response. This article briefly describes the first two levels and goes into more depth with regard to brand response. From the theoretical point of view, the authors' approach inverts the survey method used to ascertain positioning, image and value of the brand. Firstly, brand response is associations occurring in the minds of the reporting agent. Associations create awareness, and not the other way round, which is the concept underlying the current theory of brand equity. From the point of view of practice, it is the authors' belief that the main contribution made by the triadic semiotic model applied to brand response is that of the importance of “firstness”, i.e. the most immediate response possible. It is with a concern for ease of application that this article hopes to contribute by making brand analysis and assessment more intelligible. This article should be seen as an exploration into the possibility of simplifying the analysis of brand response. Its originality lies in the effort to return to the very reason for the existence of branding. The authors are convinced that by choosing differentiation as the guiding principle of their approach they have valorised what is essential, which is sometimes lost in more complex modelling.