韩国公共外交的主要途径及制约因素

为提高韩国国家形象和国际地位,适应国际外交环境的变化,李明博政府确立了文化外交向公共外交转换的发展战略,并通过各种途径,积极开展公共外交的实践活动,其中有许多值得我们借鉴的经验。但是,近些年韩国与中国民间关系龃龉丛生的现实,却折射了韩国公共外交进一步发展的深层障碍。如何超越障碍是韩国公共外交面临的重要课题。     

The Effects of Political Socialization in Event Marketing on the Youth: —The Three Little Pigs and Good Luck Charms Campaigns in Taiwan's 2012 Presidential Election

Event marketing allows a brand to target an audience by creating or enhancing an image through association with a particular event. In the political arena, a party is also a brand, and a campaign can be considered a series of event marketing activities. This study explores if the two major event marketing activities of the 2012 Taiwan presidential election campaign, Three Little Pigs and Good Luck Charms, might have impacted on young voters’ preference for the respective parties and their perception of the parties’ images via political socialization. An online survey was applied with a random sample of 815 drawn from InsightXplorer’s Cyber Panel database. The results demonstrated the significant effects of political socialization by media, family, and peers in that when people encountered the campaign events more often in the media and had more discussions with their families and peers, they were more likely to have a positive attitude towards the party and perceive the party image positively. Additionally, Democratic Progressive Party (DPP) supporters and non-Kuomintang (KMT) supporters were more likely to perceive Three Little Pigs as positive for the DPP, while KMT supporters and non-DPP supporters tended to believe that Good Luck Charms had positive impacts for KMT.     

Support provided by corporate social responsibility programmes for the creation of universal access to ICT: a content analysis of corporate websites

ABSTRACT

This study analyses messages within corporate web pages as physical indicators of the following: the extent to which sampled companies provide information communication technology (ICT) to the South African society in terms of geographical spread; the types of ICTs they provide; the nature of their support; and the members of society targeted. Through latent coding, it seeks to deduce whether the companies realise their role in social development by focusing their corporate social responsibility programmes on societal needs and to establish whether their support is broadly aligned with government priorities.

Although the study is exploratory in nature, it reveals the following noteworthy issues: The geographical spread indicates that seven of the 11 companies analysed focus their support for ICT on the country as a whole; most companies tend to provide a whole range of technological equipment rather than one type; the provision of equipment is coupled with training; and the support for ICT is largely aimed at schools.

It is inferred that the companies realise their societal obligations; support government priorities; and are committed to social development by creating appropriate mechanisms for access to ICT.     

From calculation to alienation: disentangling economic abstractions

This article uses a debate between Michel Callon and Daniel Miller to explore tensions within economic sociology and anthropology.The tension is between characterizations of markets and economic rationality that seem to dissolve them into a generalized notion of culture and those which seem to abstract them as specific social forms. The paper argues that markets are best defined in terms of a form of transaction rather than a specific mode of calculation: market transactions involve the alienation of goods in the form of property. Such transactions require the kinds of socio-technical apparatuses that Callon describes, in order to establish both alienability and its limits; on the other hand, and drawing on Callon's own concepts of framing and overflowing, such transactions allow for more diverse, ambiguous and contradictory forms of calculation than Callon seems to allow. The latter point is developed particularly in relation to cultural calculation, typified by marketing and advertising.     

循环经济的文化蕴涵与建设生态文明

循环经济不仅是经济,而且包含着深刻的文化内涵,发展循环经济要多从文化上着力,基于这一认识,本文从循环经济与文化哲学、绿色文化、制度文化、人文素质等方面揭示了循环经济的文化内涵,力求从文化的角度来理解循环经济,从而为循环经济的发展奠定坚实的文化基础,为建设生态文明提供文化价值的支撑.     

论中亚华裔东干文学与中国俄裔侨民文学

中亚华裔东干文学和中国俄裔侨民文学是20世纪中、俄文学交流中两种特殊的文学样态。两种文学在形成的历史时段、发展的空间分布和文学的生存环境等方面都存在可比性。两种文学都受中国文化和俄罗斯文化影响,反映了中俄文化的碰撞与交融对文学作品的影响。历史文化语境和作家写作姿态两方面的原因,导致了两种文学存在差异。比较这两种文学能发现20世纪的中、俄文学交流存在多种艺术形式。     

现代性背景下民族文化传承的教育思考

伴随着世界文化沟通与交流的日益频繁,民族文化传承的制约要素表现的更为复杂多变,在以现代性、后现代性和全球化为主要理论背景的反思中,需要对教育在促进文化理解和交流方面的作用有更加深入的认识。     

21世纪初日本振兴对外文化传播的新举措

进入21世纪，日本提出“文化艺术立国”的文化战略，在新形势下更加重视振兴对外文化传播，通过立法和提出总体规划实现政府主导的宏观调控、利用官民并举的方式动员民间力量积极参与，是其中最具特色的新举措。为借鉴日本的经验，在揭示这些举措的同时尝试进行了相关的中日比较。     

关于文化领域深入学习实践科学发展观的思考

文化领域深入学习实践科学发展观，就要把文化建设放到经济、政治和社会发展的全局来认识和把握，就要以文化的发展和进步来促进人的全面发展，就要坚持统筹城乡区域文化发展，努力实现文化的可持续发展。     

深生态学的文化张力与人类价值

生态文化问题是一种跨学科的人类与自然的命运考辨,是从人类反思自然生态进而反思文化生态开始的.这种生态自然观使得西方人返身而诚开始研究生态文化、生态哲学、生态美学、生态艺术.深生态学是一种有深度的生态哲学,它是在思考人与世界关系或人类与非人类的深度关联中升华为"人类性"思考的生态智慧.我们必须冷静地思考人类的未来是否可以将东西文化中精神相通的要素整合起来,在真正的文化生态整体创新中,拿出巨大的心智和勇气着手解决人类共同面临的精神生态失衡问题.