Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders

Political marketing advances by engaging with new and advanced concepts from both of its parent disciplines. One of the most recent fields of brand research—the study of the human brand—is taken into the political marketing arena in this essay. Human branding is an emergent topic in mainstream marketing. The value as a brand of a person who is well-known and subject to explicit marketing communications efforts is being investigated in many fields. The concept has clear prima facie value in political marketing, where the role of a political leader as part of the political marketing offer has been recognized extensively. Politics is also a unique context given the relationship between leaders and parties, each of which has some unique brand associations. The process of exploring the application of human branding in politics also provides a context in which some of the interactions among party and leader, human brand, and organizational brand can be explored and further developed. Among the conclusions are that political party leaders require brand authenticity as an advocate of the party policy platform and brand authority to command the organization and deliver on the policies being advocated. Implications for party and campaign management are outlined.     

Covenant of Mayors: Reasons for Being an Environmentally and Energy Friendly Municipality

The Covenant of Mayors (CM) is the mainstream European movement involving local authorities who voluntarily commit to increase energy efficiency and the use of renewable energy sources within their territories with the aim of reducing CO₂ emissions and meet the European Union objectives by 2020. One country that has a greater number of signatories of this agreement is Spain. This article analyzes which factors influence the decision of Spanish local authorities to join the ever‐growing movement. An empirical model is formulated to describe the behavior of Spanish local governments, this being a binary choice model which is a function of various political, economic, and technical factors. Among the prominent factors that influence this decision are population, availability of renewable energy, fiscal and environmental stress, citizens’ political preference, the contagion effect of neighboring municipalities, the existence of covenant coordinators, and finally, economic motivations.     

Politisierung in Vereinen. Eine empirische Studie zum Zusammenhang zwischen der Vereinsmitgliedschaft und der Teilnahme an politischen Diskussionen

Es ist empirisch gut belegt, dass Vereinsmitglieder nicht nur häufiger politisch partizipieren als Nichtmitglieder, sondern dass sie sich auch überdurchschnittlich für Politik interessieren und über Politik diskutieren. In diesem Artikel wird anhand von Analysen zum Zusammenhang zwischen der Vereinsmitgliedschaft und der Teilnahme an politischen Diskussionen gezeigt, dass dieser empirische Befund nur bedingt auf politische Sozialisationseffekte von Freiwilligenorganisationenzurückzuführen ist. Die Ergebnisse von multivariaten Analysen weisen darauf hin, dass nicht die Vereinsmitgliedschaft, sondern eher die politische Frühsozialisation und die Ausbildung zu einer vermehrten Teilnahme an politischen Diskussionen führen. Vereine entfalten primär dann eine politisierende Wirkung, wenn sie die Möglichkeit bieten, Organisations‐ und Kommunikationsfähigkeit en zu erlernen respektive zu kultivieren, oder wenn sie einen Beitrag zur Konfliktfähigkeit ihrer Mitglieder leisten.     

以人为本视域下大学生社团科学发展的策略思考

大学生社团科学发展要坚持“以人为本”理念,学校各级组织部门对社团组织要提供必要的支持和帮助。要处理好三种关系,一是社团发展与学生身心发展的关系,二是社团发展与社团成员之间的关系,三是社团集体利益和社团成员个人利益之间的关系。要培养一批高素质的社团干部,要把思想政治教育贯穿社团各项活动的始终,要把创建品牌化社团作为重要发展目标。     

The Monitoring Capacity of Civil Society Networks: A Social Network Analysis in the Case of Gender Equality Policy

The role of civil society organizations (CSOs) as a watchdog in the implementation process is widely acknowledged. However, little is known about what determines their capacity to monitor EU policy implementation and how it differs across member states. This article accounts for social capital as well as human and financial capital to determine the monitoring capacity of CSOs. To capture sources of social capital, a network analysis is applied in a comparative case article on the monitoring networks of national platforms of the European Women’s Lobby across eight EU member states. The analysis reveals that CSOs in western member states are rich in human, financial and social capital, while CSOs in CEE member states compensate for this lack of resources by linking up with the Commission.     

欧盟商标产品平行进口的法律问题

商标产品平行进口一直是世界各国知识产权法领域探讨的热点问题之一.欧盟有关该问题的立法与实践对我国具有颇多的借鉴意义.欧盟在立法中明确允许欧盟范围内商标产品的平行进口,而对于欧盟范围外商标产品的平行进口问题争议很大,通过几个有典型意义的案例进行分析,从中可以窥探到欧盟立法者的态度及欧盟立法动向.     

地区经济合作:理论、现状和我国对策--兼论中国-东盟自由贸易区

由于世界贸易的壁垒正在不断降低 ,当前的经济一体化组织主要受益于资源的优化配置效应 ,因此 ,其排他性正在减弱。欧盟和北美自由贸易区的成功合作表明 ,地区经济一体化合作有利于参加这一合作所有成员国的共同繁荣。中国———东盟自由贸易区将加快所有成员国经济的发展 ,推动多极世界的形成。最后 ,文章提出了创建中国———东盟自由贸易区的若干建议。     

欧盟反倾销中的国家类别研究

欧盟针对不同的国家类别,实施不同的反倾销机制或政策,因此反倾销与国家类别之间存在一定的关联性。欧盟对国家类别的划分在一定程度上影响着包括中国在内的不少国家和地区的对欧出口,成为这些国家与欧盟正常开展双边经贸关系的一个不利因素,因此研究这一问题具有一定意义。     

浅谈高校社团的特色化建设--浙江青年专修学院创建学习、艺术两类特色社团

浙江青年专修学院注重特色化建设,针对学习型社团和艺术类社团进行创新建设与规范管理,使学生社团在校园文化建设中发挥了积极的作用。