Romania's Total War: How Political Marketing Strategies Work in a Democratization Process

Political marketing needs to consider specific factors when dealing with a democratization process such in the Romanian and Eastern European case. The emergence of democratic institutions and practices creates an amalgamated and diverse context for political marketing strategies. Different historical stages of communication, marketing, and elections practice have produced after 1989 a landscape where it is easy to confuse political marketing orientations of political parties. An investigation is carried on how political organizations have addressed marketing instruments and how the need to survive and achieve power has altered the meaning of what we call political marketing exchange.     

“These Few Small Boats”: Representations of Asylum Seekers During Australia’s 1977 and 2001 Elections

ABSTRACT

This paper compares the asylum-seeker discourses of prime minister Malcolm Fraser and his minister for immigration and ethnic affairs, Michael MacKellar, during Australia’s 1977 federal election campaign, with those of prime minister John Howard and his minister for immigration and multicultural affairs, Philip Ruddock, during the much-analysed 2001 election campaign. It argues that in 1977 Fraser was not an outspoken advocate for asylum seekers as he was later in life, but that his silence—when considered in conjunction with MacKellar’s emphatic and humanising statements—functioned to depoliticise boat arrivals and calm public concerns. Further, it demonstrates that the arguments prosecuted by the Howard government in 2001 were not new; similar arguments had been made in 1977 but were decisively rebutted by MacKellar at the time. This analysis ultimately suggests that while government discourses have the power to amplify the latent fears and hostilities that can lead to moral panics, they also have the capacity to defuse them.     

Corporate Ownership and News Bias Revisited: Newspaper Coverage of the Supreme Court’s Citizens United Ruling

The clear financial benefits accrued to owners of television stations as a result of the Citizens United v. Federal Elections Commission (FEC) decision opens the door to an important question: Did the degree to which media corporations benefited from the changes in campaign finance law influence their news outlets’ coverage of the Citizens United decision? In other words, is it possible to identify variation in how media outlets covered the Supreme Court decision that correlates with the degree to which those outlets’ parent companies profited from the resulting increase in campaign spending? Answering this question will provide an important and much-too-uncommon opportunity to systematically test for bias in news coverage. Replicating the method used by Gilens and Hertzman (2000) in their own test of coverage of the 1996 Telecommunications Act, this analysis reveals that newspapers belonging to media corporations that own more television stations covered the Citizens United ruling systematically differently—and more favorably—than those with few or no television stations. This has important implications for the degree to which the news produced by increasingly conglomerated and corporatized media companies may eschew neutral or balanced coverage in favor of news frames that promote their own financial interests.     

Presence to Press: How Campaigns EarnLocal Media

Today’s campaigns have ample resources with which to influence the media, while plummeting revenue, readership, and reporting staffs make local newspapers more vulnerable than ever. This imbalance raises an important question: if a campaign invests more resources in an area, can it earn positive media coverage? In this article, I propose a strategic relationship between campaigns and local media. Newspapers offer campaigns credibility and exposure, while campaigns offer local newspapers easy-to-report stories that will appeal to their readers. Campaign messages are more impactful when communicated through the local press, so campaigns will try to influence local news coverage (when they have the resources to do so) by establishing a local presence. When newspapers are vulnerable, they should be more likely to accept campaign prompting and provide campaigns with positive earned media. I employ an original data set of newspaper content and campaign investment from the 2004 and 2008 elections. I utilize a within-state matched-pairs design of newspapers from the state of Florida and a detailed content analysis of stories from 21 randomly selected days from each election cycle. I find that regional campaign presence generates positive earned media, but only in smaller newspapers. This article contributes to the fields of campaign and media effects by demonstrating how campaigns’ calculated decisions influence the construction of local political news. It is the first study to describe the connection between the voter contact and campaigns’ earned local media strategy.     

The Tech Industry Meets Presidential Politics: Explaining the Democratic Party’s Technological Advantage in Electoral Campaigning, 2004–2012

Drawing on theories in organizational sociology that argue that transpositions of people,/ skills, and knowledge across domains give rise to innovations and organizational foundings that institutionalize them, we conducted a mixed-methods study of the employment biographies of staffers working in technology, digital, data, and analytics on American presidential campaigns, and the rates of organizational founding by these staffers, from the 2004 through the 2012 electoral cycles. Using Federal Election Commission and LinkedIn data, we trace the professional biographies of staffers (N = 629) working in technology, digital, data, or analytics on primary and general election presidential campaigns during this period. We found uneven professionalization in these areas, defined in terms of staffers moving from campaign to campaign or from political organizations to campaigns, with high rates of new entrants to the field. Democrats had considerably greater numbers of staffers in the areas of technology, digital, data, and analytics and from the technology industry, and much higher rates of organizational founding. We present qualitative data drawn from interviews with approximately 60 practitioners to explain how the institutional histories of the two parties and their extended networks since 2004 shaped the presidential campaigns during the 2012 cycle and their differential uptake of technology, digital, data, and analytics.     

Outfoxing leviathan: campaigning down Mexico way

This paper is concerned with the end of 71 years of single party government in Mexico. The paper explores the ways in which the opposition harnessed modern campaign techniques to the opportunities presented by democratisation to secure regime transition. A number of campaign features, such as the stress on personality and negative campaigning, have attracted considerable criticism, but the author argues that there are grounds for believing the 2000 election to have been a unique election, and that competition should be more clearly structured around parties and issues in the future. Copyright © 2001 Henry Stewart Publications     

韩国的地方选举和政党参与

以＂宪法＂和＂地方自治法＂为准绳,韩国实行地方自治制度,以团体自治和居民自治相结合的自治模式,由选举产生的各级地方议会、政府具体行使自治权。20世纪50年代,韩国经历了短暂的、不完全的地方自治,之后中断了31年。自20世纪90年代至2010年6月,韩国共举行了5次地方选举。韩国政党通过推荐或支持候选人参与教育监和教育议员以外的地方自治团体首长和地方议员的选举,积极地介入地方自治的整个过程,从另外一个侧面反映出了韩国政党的参政方式和特点。     

韩国政治中的选举活动与党内竞选

韩国于1948年5月10日举行选举,产生了制宪国会,制定了大韩民国宪法并成立了政府,这在韩国历史上具有特殊意义。但与西方建立的普通、平等、直接保密选举的民主式选举制度不同,由于韩国民众缺乏对选举制度的深刻认识,而且权利意识淡薄,因此历届选举均由于执政者的不正当介入,民意被极大歪曲。本文通过对现行选举制度的深层剖析来探讨韩国选举制度存在的问题以及今后面临的课题。     

Norms and rage: Gender and social media in the 2018 U.S. mid-term elections

Previous research shows women candidates face double-standard with regard to fitness for office: women ought to be kind but leaders ought to be aggressive and agentic. At the same time, there is traditional division of what constitutes “women’s” issues (e.g. health-care) vs “male” (e.g. economy). Do these norms about what women politicians ought to be and talk about hurt or help them during elections? We investigate the case of U.S. 2018 mid-term elections on Twitter. Our findings suggest that engaging with “women’s” issues by female candidates as well as tweeting angrily is associated with higher likelihood of being elected. However, women candidates who use angry speech on Twitter, are more likely to also receive tweets with abusive language, in particular by other women. Thus, we show that social media could help female candidates to break stereotypes, and present themselves as nuanced candidates who can both stand for women’s issues but also be aggressive and leader-like.     

The political phenotype of the disgust sensitive: Correlates of a new abbreviated measure of disgust sensitivity

The fields of political psychology and election studies often live separate lives. One reason has been the difficulty of including long psychological question batteries in the high-quality, representative samples that are the hallmark of election studies. In this study, we examine a novel one-item measure of psychological differences in sensitivity to one particular emotion: disgust. We demonstrate that disgust sensitivity serves as a foundational political difference that colors a very large range of social and political attitudes and behaviors: including ideology, political engagement, reactions towards outgroups, support for government intervention, behavior during a pandemic, and vote choice.