A theoretical framework for the online consumer response process The article is based on Janette Hanekom's Master's dissertation entitled A theoretical framework for the online consumer response process,Department of Communication Science,Unisa, April 2007.

Abstract

This article describes the foundation and development of a theoretical framework for the online consumer response process. It is based on theoretical criteria for web-based commercial communication and the online consumer response process. Central to this article is the development of the concept of web-based commercial communication. This includes all advertising, marketing communication, public relations and promotional messages on the World Wide Web which are intended to move the consumer through certain response phases to the point of purchasing or proceeding to any other type of action; the identification of the marketing communication paradigm shift from offline to online; and the comparison between online and traditional mass media audience characteristics. A theoretical conceptualisation of the online consumer response process is undertaken and an analysis of consumer response models and the theory of the general consumer response process is performed. This article is a theoretical exploration of the phenomenon of ‘online consumer response’ and the proposed theoretical framework is intended to address the dearth of literature on the topic.     

Predatory versus developmental rule in Africa

Political economy predicts that national leaders opt for economic development when institutions encourage them to extend their time horizons. By contrast, leaders turn predatory if they feel at risk. Leaders are most able to bear risk right upon taking office, but this can be offset by a perception of high volatility in office holding or by concern about catastrophic losses. Political institutions can therefore discourage predation by fostering recurrent, predictable replacement of leaders without harsh payback for ex-leaders who acted developmentally. Cataloguing all national leadership transitions in Africa since 1960, the article demonstrates that electoral cycles, term limits and the prospect of judgement before international tribunals have lately led to declines in the volatility of top office holding and in the risk of catastrophic loss to the occupants. These new institutions have yet to establish full credibility, but they show promise of altering African leaders' risk assessments to encourage more developmental rule.     

构建全息指挥与协同应急新模式

全息指挥是对传统应急指挥模式的突破,它基于应急效率对于应急信息的直接依赖性,利用成熟的网络技术和音频与视频技术,开发具有立体全面、实时直观、信息共享、准确高效等特点的全息指挥平台。借助这个技术平台,应对突发灾难事件的有关各方可以更容易建立联合指挥与协同应对的合理机制,克服应急过程中越级指挥、多头指挥和无序指挥等较为普遍的问题,促进资源整合,优化应急流程,提高应急水平。     

Caught in the middle? How voters react to spatial indifference

According to one of the tenets of the Spatial Theory of Voting (SToV), spatial indifference is positively associated with abstention. However, the political behaviour literature has not yet fully settled whether this is always the case and, if not, why individuals still vote despite the differential utility they extract from the two closest candidates equals zero. In this letter we explore the effect of spatial indifference on political behaviour by analysing survey data from American elections since 1972 and through a survey experiment that randomizes candidates’ ideological position on different dimensions. Findings show that spatially indifferent individuals are more likely to abstain—mainly moderate voters. Yet, around two-thirds still vote for a candidate. We advance two tentative explanations: First, when spatially equidistant, individuals that vote are more likely to consider valence attributes. Second, they are more likely to resort to a directional logic. Results have implications for our understanding of the spatial models and, in particular, of the behaviour of spatially equidistant individuals, which represent a non-negligible group of the electorate.     

网络银行业务对传统法律的挑战与回应

网络银行业务在突破传统银行业务理念的同时 ,也对既存的法律制度产生了巨大的冲击与挑战。这主要表现在法律管辖权的确定、电子资金划拨、网络银行的监管及对利用网络银行犯罪等方面。因此 ,既存法律制度的革新是新金融情势下的必然要求。鉴于网络银行的无时空性、虚拟性与跨国界性 ,所以传统法律的变革及全新的立法必须基于网络银行的本质属性 ,同时 ,从国内法与国际法两个层面双管齐下 ,才能使应然的法律适应网络银行业务的内在要求。     

Owning the issue agenda: Party strategies and vote choices in British elections

Explanations of party competition and vote choice are commonly based on the Downsian view of politics: parties maximise votes by adopting positions on policy dimensions. However, recent research suggests that British voters choose parties based on evaluations of competence rather than on ideological position. This paper proposes a theoretical account which combines elements of the spatial model with the ‘issue ownership’ approach. Whereas the issue ownership theory has focused mainly on party competition, this paper examines the validity of the model from the perspective of both parties and voters, by testing its application to recent British general elections. Our findings suggest that as parties have converged ideologically, competence considerations have become more important than ideological position in British elections.     

论神话的交流模式

神话话语的神话性,典型地反映了与经验思维完全不同的神话思维模式.对神话话语的传播过程的探讨,是研究人类文明传承机制的重要一环.神话话语的交流或传播,只有放在人类一般交流方式的总体框架内加以考察,才有可能揭示其中的本质规律.     

论新时期“无直接利益冲突”矛盾预警与应急机制

“无直接利益冲突”是众多参与者与事件本身无关,只是表达、发泄一种情绪的社会冲突。其通常表现是起哄、扎堆、看热闹,严重的可引发骚乱。社会矛盾预警应急机制可有效预防和化解“无直接利益冲突”。新时期“无直接利益冲突”呈现出的新情况、新趋势、新动向等特征,迫需构建这种机制。构建这种机制,需夯实“地直接利益冲突”预警应急的基础,建设科学、高效的矛盾预警与应急系统。     

血府逐瘀汤辅助治疗重症闭合性胸外伤临床观察

目的 观察血府逐瘀汤辅助治疗重症闭合性胸外伤的疗效。方法 将60例重症闭合性胸外伤患者随机分为治疗组和对照组,每组30例。对照组在西医常规对症治疗的基础上进行纤维气管镜肺泡灌洗,治疗组在对照组疗法的基础上加服血府逐瘀汤。采用视觉模拟量表(visual analogue scale,VAS)评价患者的胸痛程度,通过检测外周血白细胞(white blood cell, WBC)及血清C-反应蛋白(C-reactive protein, CRP)水平评价炎症程度,采用血气分析评价肺通气和换气功能。结果 治疗组患者治疗后VAS评分降低程度显著大于对照组（P<0.05）。治疗组患者住院时间较对照组明显缩短（P<0.05）。治疗第3、7、12天末,治疗组患者血pH值、动脉血氧分压、血氧饱和度均显著高于对照组（P<0.05）,动脉血二氧化碳分压、外周血WBC计数、血清CRP水平均显著低于对照组（P<0.05）。治疗组临床疗效明显优于对照组（P<0.05）。结论 血府逐瘀汤能提高重症闭合性胸外伤患者肺泡的通透性,改善肺组织的通气及换气功能,降低炎症反应。     

社会治理创新的结果差异研究--基于多项目实践过程的实证分析

从"主体-客体"分析视角出发,构建地方政府、社会力量、创新项目三个维度的社会治理创新结果影响因素研究模型,通过采用多值定性比较分析方法对30个社会治理创新案例进行分析,探究影响社会治理创新结果差异的因素及路径模式。研究发现:社会治理创新结果差异是多种因素的交叠效应;项目影响力是社会治理创新结果差异的基础性条件;公民参与对社会治理创新结果差异影响不显著;稳定存续型、内生动力持久型、阶段性目标主导型和治理效果不佳型是影响社会治理创新结果差异的主要路径模式。