How to Win Elections and Influence People

Abstract

In recent years electoral politics worldwide have become more firmly based on professional advice and labor. In developing democracies, the influx of advice and consultants from the West initially resulted in an “Americanization” of electoral techniques. As electoral systems have developed, the political consulting market in each country has evolved down a route more suited to the specifics of its electoral conditions. The present paper examines the development of political consulting in post-communist Russia. It places the electoral market in comparative context, looking at the scope, structure and activities of political consulting firms, and examining some of the controversies arising from the professionalization of politics in the country.     

Changes in the Partisan Composition of the Swiss Government. 1891, 1919, 1929, 1943, 1959, 2003, …?

After almost half a century of an unchanged distribution of seats among political parties in the federal government (Federal Council), the Swiss executive has experienced a new change in 2003. This change follows up on other changes in the past which occurred at irregular intervals. The question we wish to address in this paper is how these changes related to the electoral fortunes of the political parties. We find that electoral success does not translate directly into seat gains in the executive. A lag of up to two elections provides the best predictor. Thus, the rapid concession of a second seat to the SVP in 2003 is an outlier compared to the previous changes in the partisan composition of the Swiss government.     

The power of proximity: A concept of political party strategies applied to Burkina Faso

Recent publications suggest that exclusively ethno-regional parties are as rare in sub-Saharan Africa as elsewhere. At the same time, the idea that ethnicity is a very special feature of African party politics persists. This article acknowledges the general relevance of ethnicity in party competition but emphasises the level at which it becomes important. It develops a micro-behavioural approach that pays particular attention to the strategic choices of party elites in order to supplement the dominant structuralist thinking in party research on Africa. An in-depth evaluation of detailed election data from Burkina Faso shows strategies that rely on personal proximity between the voter and the candidates influence the parties' success to a great extent. Parties maximise their chances of winning seats if they concentrate their limited resources on the home localities of leading party members. Hence, African party politics are less dependent on ethnic demography than is often implied but more open to change through elite behaviour.     

Populism in election times: a comparative analysis of 11 countries in Western Europe

Abstract

The article comparatively examines the levels of populism exhibited by parties in Western Europe. It relies on a quantitative content analysis of press releases collected in the context of 11 national elections between 2012 and 2015. In line with the first hypothesis, the results show that parties from both the radical right and the radical left make use of populist appeals more frequently than mainstream parties. With regard to populism on cultural issues, the article establishes that the radical right outclasses the remaining parties, thereby supporting the second hypothesis. On economic issues, both types of radical parties are shown to be particularly populist. This pattern counters the third hypothesis, which suggests that economic populism is most prevalent among the radical left. Finally, there is no evidence for the fourth hypothesis, given that parties from the south do not resort to more populism on economic issues than those from the north.     

Agribusiness,Legislative Elections and Party Fragmentation in Brazil

The article explores the impact of agribusiness on the politics of legislative elections in Brazil. The central argument is that social contexts dominated by agribusiness tend to amplify the number of right-wing micro-parties, due firstly to the economic interests prevalent in such regions and secondly given the ‘catch all’ nature of Brazil's traditional right and centre-right political parties. By showing how agribusiness favours the proliferation of small parties, we may also reveal one of the main reasons behind the ‘hyperfragmentation’ of Brazil's party system.     

In the Shadow of Brexit: The 2019 European Parliament Elections as First‐Order Polity Elections?

European Parliament (EP) elections have traditionally been described as ‘second‐order national elections' in which campaigns are fought by national parties on national issues. We argue that the 2019 elections should instead be considered ‘first‐order polity' elections. It is not EU‐level party politics or policy issues that are debated, but rather the legitimacy of the EU itself. Firstly, the EP elections have transformed into an EU ‘blame game' in which national governments are punished or rewarded over their stance on European integration. Secondly, the 2019 election was about the EU's fundamental values, not only with respect to multiculturalism, but also gender equality and LGBTQ rights. Finally, these first‐order polity elections are driven in large part by traditional news and social media platforms. While this is a long way from the patterns of the early EP elections, they still fail in fulfilling the function of holding MEPs and European party groupings adequately to account.     

The Recall of MPs Act 2015: Petitions,Polls and Problems

Under the terms of the Recall of MPs Act 2015, there have been three recall petitions brought against MPs who have committed misconduct. The outcomes have been variable. The first petition failed to attract enough signatures to trigger a by‐election. The second led to the unseating of the MP, who declined the opportunity to stand in the subsequent by‐election. The third led to the removal of the MP and an unsuccessful candidature to regain his seat at the by‐election. Variation has not been confined to outcomes. There have been differences in how the legislation has been implemented—in terms of the ease of access of constituents to the recall petition. This article suggests that in the interests of fairness and transparency, there is a strong case for adjusting the legislation to ensure national standardisation of local implementation.     

The verdict in the polls: how government stability is affected by popular support

The idea that the stability of governments is affected by how they are performing in the polls is both intuitive and popular in the literature. When support is low the government might be inclined to replace parties or the prime minister in order to regain support, thus forming a replacement government. Alternatively, a government doing well in the polls might opportunistically try to schedule an early election to capitalise on its favourable prospects. But despite the popularity of the idea, it has thus far not been tested empirically whether government stability is in fact influenced by popular support. This article aims to address this lacuna. Using a relatively new dataset with more than 12,000 unique polls, and recently developed Bayesian models for pooling the polls, it is here shown that government stability is in fact impacted by popular support. Governments display clear signs of electoral opportunism when they are polling well and, conversely, dissolve the government, without calling an election, when polling is bad. The results are strongest when there are few parties in the government, since agreement on the timing for a discretionary termination is easier when fewer players need to agree.     

Has the gender gap in voter turnout really disappeared?

According to conventional wisdom, the traditional gender gap in voting has disappeared or even reversed in most established democracies. Drawing on the existing literature on differences between the sexes in political engagement and on pioneering voter turnout theories, this article questions the conventional assumption and hypothesises that women still participate at a lower rate in less important elections. It systematically tests this hypothesis by exploring the impact of gender on voter turnout in different electoral arenas. The empirical analyses of two cross-national datasets (Making Electoral Democracy Work and the European Election Study) demonstrate that although there is generally no gender gap in first-order elections, women tend to vote less than men in second-order contests. This reflects lower levels of interest in politics among women and their lower levels of knowledge about politics when it comes to second-order elections.     

Image repair in the aftermath of inaccurate polling: How the news media responded to getting it wrong in 1948 and 2016

The US presidential elections of 1948 and 2016 produced surprise outcomes when the predicted winners ended up losing the election. Using image repair theory, this article explains the strategies the media used to repair their image in light of predicting the wrong winner. Using a qualitative analysis of news coverage that immediately followed the 1948 and 2016 presidential elections, this study finds that the media utilized similar image repair strategies of offering explanations for poor information, highlighting the media’s good reporting, diminishing the harm caused by the inaccurate predictions, and justifying the inaccurate predictions of both elections. However, the media responses in 1948 and 2016 differed greatly in tone and in the utilization of a new attack strategy to deflect criticism of the media itself. These strategies suggest that media use of image restoration is limited because of the unique societal expectations placed on the press, and that the media’s inaccurate 2016 predictions and subsequent attack strategies may have been contributed to the heightened criticism of mainstream news.