台湾选民的政党认同——基于2004、2008、2012年三次“总统”选举的分析

经过2004年到2012年三次“总统”选举,台湾选民的政党认同逐渐结构化。新党、亲民党的认同者迅速下滑,“台联党”亦然,国民党认同的比例上升,民进党认同的比例则保持稳定,“中间选民”的比例逐步下降。在国民党和民进党认同者中,持强烈认同的比例不断上升,较弱认同的比例不断下降。从蓝绿两大政党看,年龄和受教育程度已非影响政党认同的显著因素,国家（族群）认同以及统“独”立场始终是影响政党认同的最重要因素,阶级地位具有显著影响,但是其影响力远不及国家（族群）认同以及统“独”立场。     

‘Women of substance’: Commodification and fetishization in contemporary advertising within the Indian ‘Urbanscape'

Advertising today has become an intrinsic part of modern culture. Apart from the obvious and tangible extolment of the virtues of a product and/or brand, more insiduously and less tangibly, advertising plays a key role in the functioning of social attitudes and values. This paper examines how advertising discourses in India, in particular the hugely successful and representative Woman of Substance’ ad campaign in the magazine Femina, transforms the manifold attitudes and qualities of the woman into commodities to be marketed; and how the ad campaign positions the woman within the nexus of her social interactions. The paper traces the economic and socio‐cultural changes that have characterised India's transition towards an open market economy to situate the role that advertising discourse plays in urban India today in the representation of the ‘Woman of Substance’. These changes have occurred in a relatively short space of time and have interacted profoundly with advertising discourse. This can best be seen in the fact that an urbanising trend in India has diversified the range of approved cultural models available to women in the search for what has come to be fashionably referred to in recent times as ‘lifestyles‘— exemplified both in the ‘Woman of Substance’ ad campaign, and the magazine itself, Femina.     

All Tögethé® now: the recontextualization of branding and the stylization of diversity in EU public communication

This article examines the EU Birthday Logo Competition, which was launched jointly by the major European Union (EU) institutions to celebrate the 50th anniversary of the Treaty of Rome in 2007. As the first public communication initiative by the European Commission's newly restructured Directorate General for Communication, the logo competition is a particularly rich micro-textual “site” for a critical investigation of the recontextualization of corporate communication discourses and practices into institutional approaches to the communication of EU identity. Through an analysis of policy documents, on-site observations, textual artifacts, and in-depth interviews with policy-makers and design professionals I argue that the tensions and challenges that characterized the EU Birthday Logo Competition and related EU communication policy as a site of recontextualization may have led to the communication of a much more stylized, rather than complex and nuanced, version of European identity. In particular, I argue that the dialectic between the “professional/corporate” and “institutional/political” cultures that interacted in the selection, production and implementation of the anniversary logo may have contributed to obscuring key principles of corporate branding at work in the design, and may have in fact worked to produce a highly generic, decontextualized and ultimately also bland, although certainly problematic, “vision” of EU diversity.     

Theorising Power and Resistance among “Travellers”

This paper (re-)examines the literature on Traveller communities in the United Kingdom by combining parts of Michel Foucault's and Michel de Certeau's theoretical legacies. Following an ethnographic summary, I demonstrate the relevance of Foucault and Certeau for a critical understanding of the Travellers’ structural predicaments and ideological resistance in the twentieth and twenty-first centuries. I argue that Foucault's outline of modern power, surveillance and classification sheds new light on the impact of social control agencies and the implementation of legislative changes, such as the 1968 Caravan Sites Act, on (semi-)nomadic and/or self-employed groups. The implications of more recent legal developments are discussed as symptoms of postmodernity and the further ideological marginalisation of “non-consuming nomads”. I then argue that some of Certeau's key concepts, including the “strategies/tactics” distinction, illuminate the Travellers’ modalities of resistance and symbolisms of difference. Completing a two-way dynamic between theory and data, the article also shows that existing empirical material on Travellers highlights some of the weaknesses in Foucault's and Certeau's respective thought. Finally, I turn to Foucault's “analytics” to account for intra-group power and resistance, and hence to challenge the common portrayal of Foucault as a “theorist of domination” in juxtaposition to Certeau as a “theorist of subversion”.     

Dissimilar twins: residue of 1947 in the twenty-first century

In this article Meenakshi Mukherjee traces the impact of the Indian partition of 1947 on the creative writing, films and intellectual life of India and Pakistan.     

An aesthetics of diasporic citizenship: the example of Lebanese women in the UK

Migration for Lebanese is an ancestral practice that can be traced back to the Phoenicians. This cultural and social heritage has been maintained throughout time and still has an impact on the country to this very day. In the light of the expansion of capitalist mode of production on a global scale and the accentuation of human mobility across borders, the Lebanese migration represents an interesting case. This is not only because of their long tradition of travelling across the world but also, on closer inspection, because Lebanese people seem to have anticipated what has now emerged as a widespread ‘diasporic’ condition. In this regard, aspects such as belonging and participation are crucial. The aim of this work is not only to study a specific migratory experience through a transnational perspective but also to use gender as a fertile analytical category to interrogate all-encompassing issues such as human mobility and citizenship, and to raise more general theoretical questions. Ultimately, this approach will prove useful to critically examine concepts such as citizenship, identity and boundaries produced by contemporary nation states. The objective is to understand what the articulations of belonging and participation across boundaries are and how trajectories affect them. The research has no pretence of exhaustiveness. Nonetheless, as it takes advantage of qualitative methods of analysis, it sheds light on aspects that can prove useful to frame contemporary migration in a novel global perspective.     

The Tragic and the Political: A Parallel Reading of Kostas Papaioannou and Cornelius Castoriadis

Abstract

The fundamental difference between Castoriadis' and Papaioannou's accounts of the link between tragedy and the political is that Castoriadis insists on a political form (the democratic regime) whilst Papaioannou insists on a social actor (the masses). The starting point for this essay, then, are two thinkers: one whose main interest was a political and philosophical reflection on the social-historical and one whose main interest was a philosophical reflection on the arts. Surprisingly, however, the end situation is one where Castoriadis gives us a political explanation of the link between tragedy and the political whilst Papaioannou gives us a social explanation of the same phenomenon. How can this difference be accounted for? First, distinguishing their respective conceptualisations of the political allows us to see that where one thinker privileges restlessness and revolution, the other privileges law and regime. Second, looking at their depictions of the essential aspects of tragedy places them on opposing sides of the couple hubris-dike, in a way that leads to two radically different conceptualisations of the relation in question.     

“Market” Classification and Political Campaigning

ABSTRACT

There is an argument for a flow of logic from market structure to marketing strategy and performance. The nature of the political “market” and service-product constrains and dictates marketing strategy choices. Interactions between the voter, parties, and candidates in political campaigns could be likened to human services (Dickens, 1996) in commerce. However, parties and candidates operate in peculiar poligopolistic markets competing for the authority to deliver government services through an exclusive right of franchise bidding process similar to that in business-to-business markets. A structure-conduct-performance model is presented based on an analysis of political markets from consumer, industrial, and services marketing perspectives to provide strategic marketing insights. Political marketing is a hybrid subdiscipline of marketing incorporating characteristics from all three major marketing paradigms, with services marketing theory holding particular promise for future theory development.     

Reviewing, Reflecting and Constructing Research on Grassroots Social Organizations in Rural China

The purpose of this paper is to review previous studies on grassroots social organizations （GSOs） in rural China and provide a new framework for future research. This article uses the method of comparative analysis to review relevant research from the perspective of different disciplines and different theories, and adopts the method of inductive reasoning to analyze and draw conclusions. Previous researches can be divided into four categories according to their disciplines, and there are three theories frequently used to explain the development of rural GSOs in China. Obviously, plenty of valuable researches have been done, but examining a certain kind of GSOs in a single discipline and analyzing the cause of the development of GSOs with an isolated theory are two issues impeding further study on rural GSOs in China. By integrating three theories, a new and comprehensive research framework of ＂interest-identity-institution＂ is presented for future research on all kinds of GSOs. To improve and enrich this frame, a lot of empirical and specific researches need to be done in the future.     

Political Marketing

Abstract

This paper examines the emerging practices and literature of what has been termed ‘political marketing.’ It attempts, through an investigation of underlying theoretical frameworks, to shed light on the impact and implications of this ‘new’ phenomenon. Specifically, it examines whether the above mentioned practices can rightfully be seen as transforming political parties into professional market-oriented organizations, as has been claimed in some recent academic studies. It does so by introducing and examining an increasingly strong-positioned marketing paradigm, services/relationship marketing. This paradigm's focus on the organizational perspective of marketing is discussed as is its applicability to analysis of politics and democracy. Furthermore the paper links this discussion to the wider concern over the ‘crisis in democracy’ resulting from a decline in civic engagement, decreasing voter turnouts and declining party-membership.