Context from a social semiotic perspective: a discourse analytical study of the children TV show,Bubble Guppies

In mainstream linguistics, context is either entirely ignored or dominantly viewed as an objective property of the external world. For instance, in sociolinguistics or pragmatics, scholars frequently attempt to learn about the meaning of words or sentences given certain social context. The social semiotic method presented in this paper challenges the objectivity of context and explores the dynamic between content and context from the perspective of Peircian semiotics. An episode of a children animations series, Bubble Guppies, where human-like mermaids learn about the mysteries of ancient Egypt, is used as a point of departure to show that content and context recursively co-construct with viewers’ participation. For instance, while there is little physical similarity between where the Guppies meet in the show’s story and a typical classroom, the context of a classroom is clearly established through the way the Guppies interact with each other and with objects they encounter. Additionally, the results indicate that learning is an important product of such context-construction, as TV viewers must constantly elaborate on events and link interactions that are perceived not as objects but as signs entangled in a growing web of symbolic system.     

客观最大化与视觉冲击力双赢的实现机制——以法制新闻报道为视角的考察

法制新闻在上个世纪末到本世纪初的最近几年才成为新闻学的一个新的分支学科,而这种新产生体系的不完整性,导致了各种不规范现象大量存在于法制新闻的报道中,其主要的是客观最大化和视觉冲击力间的矛盾.不同媒介的不同表现形式,所表现出来的矛盾形态也有所不同,从平衡两者之间的目的出发,应该从新闻标题的制作、正文的撰写、与电视节目特有的影像制作等方面,解决法制新闻中客观最大化和视觉冲击力之间的矛盾.     

The Impact of Television in Bulgaria on the Electoral Process and Voting Behavior

After 45 years of communism, Bulgaria held its first democratic elections in May 1990, following an interparty coup that had ended the totalitarian rule in November 1989. A new Bulgarian Constitution was adopted in 1991. During the following years of transition to democracy, a normal political environment was gradually established. Among the major achievements during this period were that the country joined NATO in spring 2004 and entered the European Union in January 2007. During this period of transition to a democratic political system and marketplace economy, the processes of decentralization, liberalization, and privatization led to a completely new media landscape with strong social impact. The past two decades have witnessed five presidential (1992, 1996, 2001, 2006, and 2011), seven parliamentary (1990, 1991, 1994, 1997, 2001, 2005, and 2009), six local (1991, 1995, 1999, 2003, 2007, and 2011), and two European parliamentary elections (2007 and 2009) and the appointment of twelve governments in Bulgaria. The main objective of the proposed paper is to present the impact of media and, in particular, of television on the democratization developments in the country.     

电视新闻评论节目制作初探

作为新闻评论体裁与电视媒介相结合的产物,电视新闻评论这种体裁自问世以来深受观众欢迎.但由于电视新闻评论节目起步晚尚处于发展阶段,因此,许多地方电视台制作的此类节目离思想精深、艺术精湛、制作精致的要求还有很大差距.如何加以改变?本文作者认为:一是要从整体上把握好新闻事实的事和新闻评论的理之间的关系;二是要把握材料内容和表达角度的结构关系;三是要处理好电视评论抽象和表达工具的具象关系,运用好声画语言.     

如何做好电视公益广告的选题

随着我国经济发展和社会进步,以人为本的观念不断深入,电视公益广告日益受到重视.而做好电视公益广告的选题是从事创作的基础,也是电视公益事业的源泉.     

广告中的女性与和谐社会的建构——新世纪以来中国电视广告中的两性形象比较研究

在2000～2004年获得中国广告节奖项的中国电视广告片中,男性角色总体体现了独立、主动、权威、控制、担任责任大的性别特征;女性角色总体体现了年轻、性感、被动、自我意识加强但自主性不够等性别特征.广告作品对现实中两性关系的引领和重构的影响力,是值得我们重视的.     

英美影视作品在大学英语听说教学中的应用

全国大学英语教学改革的渐趋深入使英语听说的地位和重要性日趋突显。大学英语教师在提高大学生听说方面采用了多种教学手段。其中，英美影视作品在大学生英语听说教学中有着独特的优势。在具体的教学实施过程中，策略得当、科学有效地利用好影视作品将极大地提高听说课的教学效果。     

Patterns of Internet and Traditional News Media Use in a Networked Community

Abstract

International communication has come increasingly under the impact of at least three major technological, socio‐economic, and political forces: expanded channels of communication provided by technological developments, democratizing pressures that have brought new voices to be heard in international media and forums, and new but as yet weak mechanisms for the conduct of meaningful dialogue and negotiations. Power politics has been thus increasingly supplemented or supplanted by image politics, questioning traditional boundaries between domestic and international politics, and creating image fixations that have proved occasionally inimical to accommodation of real interests. The symbolic uses of images, on the other hand, have served at least three kinds of cognitive interests: national solidarity, and domestic instrumental and global community. The Iranian hostage crisis, among a number of other contemporary examples, illustrates how these interests were served, symbolically and actually, in domestic as well as international politics. Through a case study of the hostage crisis, me paper concludes with some warnings on the potentials as well as menaces of image politics.     

企业电视综艺晚会的开拓与创新

电视综艺晚会在企业电视文化工作中具有重要地住和作用。新形势下企业电视综艺晚会的发展面临重要机遇和挑战。要使企业电视综艺晚会发挥越来越重要的作用,必须把握机遇,应对挑战,为社会主义特色服务,为人民群众服务,颇应综艺晚会与电视技术发展趋势,不断推进企业电视综艺晚会的开拓与创新。     

中国电视文化低俗化的成因探析

在市场经济条件下，近年来中国电视的“低俗化”现象伴随其商业化趋势不断发展，电视低俗化的特征表现为商业化、市场化倾向严重；“以人为本”理念及艺术性缺失；缺乏个性，模仿克隆盛行等。其原因是多方面的，由于大众文化的兴起，使“低俗化”的东西登上了主流文化的舞台，为了迎合观众低层次的文化趣味，电视媒体的推波助澜是当前电视“低俗化”主要成因。