Hearing Campaign Appeals: The Accountability Implications of Presidential Campaign Tone

Citizen understanding of candidate priorities is highly consequential for both elections and postelection accountability and is especially key to the office of the presidency. I examine the impact of campaign advertising tone on citizen understanding of candidate agendas in the context of the 2000 presidential election. Merging data on political ads from the Wisconsin Advertising Project with individual survey data, I test whether citizens are more likely to accurately hear a positive campaign theme. The analysis provides empirical support for this benefit of positivity.     

Razzia: A Turning Point in Modern Strategy

The razzia, a tactic of swift and brutal raids used by the French military against recalcitrant tribes in Algeria in the 1840s, was a necessary step in modern military thought. At first glance the destructive and violent razzias stand in stark contrast to the constructive and non-violent bureaux arabes—an institutional ancestor of Provincial Reconstruction Teams. But both were developed in the same conflict and by the same men. These two innovations, this article argues, were also flipsides of the same coin: what today is called war “among the people.” The razzia consequently appears as a necessary historic precursor for contemporary counterinsurgency doctrine.     

Mobilizing party activism: A field experiment with party members and sympathizers

Electoral mobilization and persuasion are often characterized as two-stage processes, where parties activate their core supporters, who then mobilize and persuade larger shares of the electorate. While there is a lot of research on the second stage of this process, the mobilization and persuasion of the wider electorate by party activists, there is little causally identified evidence on whether party elites can encourage campaign activism among party members and sympathizers. To address this question, we conducted a randomized field experiment in cooperation with the Swiss Social Democratic Party in the context of the 2015 cantonal elections in Ticino. The experiment consisted of the randomized administration of telephone calls to members and strong supporters of the party, while their self-reported campaign activism and attitudes towards the campaign were measured in a two-wave online panel survey. Against expectations, we record null effects on various measures of campaign activism, including on the mobilization of relatives, and friends. The results raise questions about omitted variable bias in observational studies of party activism that consistently report large positive effects of party contact on the campaign activism of members and sympathizers.     

The effect of televised candidate debates on the support for political parties

During campaigns for legislative elections, a large portion of the general public follows televised debates between the front-running candidates. How can the candidates use the public interest in the debates to increase the support for their party? In this article, we argue that especially challenger candidates can improve the public perception of their valence qualities, such as personal integrity, leadership, and competence, and can - as a result - raise the support of their party. We expect that the perceived policy stances of the candidates matter less. Building on televised debate experiments during the German Federal Elections of 2009 and 2013, we analyse the effect of the debates on party vote and in how far this relationship is mediated by changes in valence and policy evaluations of the candidates. Results show that changes of candidate valence, but not changes in policy perceptions, of the social-democratic front-running candidates mediate the vote intention for the party. Respondents who perceived the candidates more competent, empathetic and have integrity as a result of the debate are more likely to vote for the candidate's party. Our analysis further reveals, however, that this valence effect is not long-lasting and does not carry-over to vote intention briefly before the election.     

Online versus offline: Exploring the link between how candidates campaign and how voters cast their ballot

The Internet is playing an increasingly important role in shaping citizens’ political experience. We turn to it to consume political news and, in some countries, to even cast our ballots at parliamentary elections. Leading the way in embracing Internet voting (i-voting) is Estonia where nearly half of the ballots cast during the 2019 parliamentary election were submitted online. Using original data from the 2019 Estonian Candidate Study, this paper explores the relationship between how candidates campaign and their electoral performance. It finds greater use of both offline and online campaign tools to contribute to higher vote shares as candidates win more traditional and i-votes. These positive effects are similar in size, in terms of candidates’ overall electoral performance as well as their ability to attract different types of votes. The results show not only that individual-level campaigns continue to matter, but that online campaigns have become as important as offline campaigns for candidates, and voters’ political activity often transcends the medium through which they receive political communication.     

How voter mobilization from short text messages travels within households and families: Evidence from two nationwide field experiments

Through two large GOTV field experiments in two different elections, we investigate the spillover effect to other household members and family members outside the household. We mobilized young voters with cell phone text messages, a campaign tactic unlikely to be observed by other persons than the treated. The direct effect varied but approximately 30 percent spilled over to other persons in the household, even parents. The effects are subtle and we cannot with certainty establish that a spillover effect exists. However, we demonstrate, using Bayesian updating, that even an initial skeptic becomes close to convinced that the effect spills over. Our study provides evidence by suggesting that young individuals’ decision to vote affect other household members, including their parents, to do the same. When young voters live without their parents, we find no evidence of spillovers to parents, suggesting that households are more important than families ties for turnout contagion.     

Political parties and the transnational mobilisation of the emigrant vote

The relationship between political parties and voters is usually analysed in a national framework. However, the majority of states worldwide allow their emigrant citizens to have an absentee vote. This article analyses how parties confront the challenge of mobilising voters across borders. It presents an analytical framework for comparing the scope of party transnational mobilisation strategies across different electoral systems. Drawing on a contextualised qualitative analysis, the article analyses transnational electoral mobilisation of the emigrant vote in recent elections in Spain, France, Italy and Romania. The analysis shows that a cost–benefit analysis of electoral incentives explains the scope of transnational campaign efforts of many of the political parties. Yet the article also suggests locating the analysis of party strategies in the particular context of the transnational electoral field, including the high dispersion, uncertainty and volatility of the emigrant vote and the overlap between the electoral arenas among emigrants and at home.     

Buying National Ink

Abstract

Advertorials are paid messages in the media sponsored by organized interests to create and sustain a favorable political environment to pursue their respective goals. Advertorials, a form of outside lobbying, take two broad forms: (1) image advertorials designed to create a positive impression of the sponsor and a favorable climate of opinion, and (2) advocacy advertorials intended to win support for an interest's viewpoints on controversial issues. We analyze the population of 3,375 advertorials placed from 1985 through 2000 by organized interests to reach the mass audience of TIME, the most widely circulated and read weekly newsmagazine in the United States. Typologies of advertorials (11 categories), organized interests (21 categories), corporate and non-corporate economic interests (29 categories), and policy content (28 categories) are used to document over time the placement of advertorials, what types of advertorials are being used, what interests avail themselves of advertorial campaigns, which issue areas are receiving attention, what images and policy messages are being communicated, which organizations sponsor the most advertorials, and the timing of such political advertising campaigns. It is apparent by their popularity that organized interests consider advertorials to be an effective form of political communication. We find over time an increasing number of advertorials, an increasing number and diversity of sponsoring interest organizations, an increasing trend in the placement of image rather than advocacy advertorials, and a continuing but somewhat declining dominance by corporations and their associations.     

The Mexican Presidential and Congressional Elections of 2000 and Democratic Transition

The article examines the presidential and congressional elections of July 2000 in Mexico. The elections brought to an end more than 70 years of single party government and the culmination of a gradual democratisation process stretching back at least a decade. The long term decline in the bases of support for the regime and the changing institutional rules for elections and parties are described by way of contextualising the campaign itself and its leading protagonists. While the new rules of the game guaranteed free and fair elections, issues of internal party democracy and negative, personality-based campaigning do not paint a universally rosy democratic picture. Analysis of the election results demonstrates how the opposition was able to move beyond its traditional geographic confines and challenge across the country. However, voters did not give an unambiguous victory to Vicente Fox; his alliance does not possess a majority in either house of congress. Divided government and developments in the party system are considered as two key issues that will shape Mexico's democratic future.     

Do Online Ads Influence Vote Choice?

Do online ads influence vote choice? We partner with a German party to evaluate the effectiveness of online ads using a cluster-randomized experiment. During the 2016 Berlin state election, 189 postal districts were randomly assigned to (a) emotional ads; (b) factual ads; or (c) no ads. Analyzing electoral results at the postal district level, we find that the overall campaign weakly increased the party’s vote share by 0.7 percentage points (p-value = 0.155). We also estimate a negative effect of the campaign on the vote share of the party’s main competitors of 1.4 percentage points (p-value = 0.094). Turning to the mechanism of persuasion, we find that the factual ads, if anything, fared slightly better than the emotional ads. Our evidence thus provides tentative support that online ads positively affect vote choice.