A Review of: “Media Democracy: How the Media Colonize Politics,by Thomas Meyer with Lew Hinchman”

This study assesses the importance of paid advertising. Drawing from observations and interviews with ad creators and campaign managers, it describes, analyzes, and evaluates what the candidates did and why in the 1992 New Hampshire presidential primary election. Specifically, the study examines the importance of initial ads, consistency in ads, and the use of negative ads. It demonstrates that candidates flooded the airwaves with 30‐second ads, spending well in excess of overall spending limits on advertising alone. Ad innovations in 1992 were as follows: heavy New Hampshire and Boston time buying, an attack strategy against an incumbent president, an informercial to raise money, distributed videotapes, interactive video appeals, and half‐hour programs. Candidates who advertised early and stayed consistent in their imagery did better than candidates who advertised later and created multiple images and varied ads.     

A Review of: “Free Press vs. Fair Trial: Examining Publicity's Role in Trial Outcomes,by Jon Bruschke and William E. Loges”

Using data from the 2002 Wisconsin Advertising Project and a Democratic direct mailing firm, we ask if candidates publicly court African American and Hispanic voters through the inclusion of these groups in their campaign advertisements or through appeals to their substantive policy interests. We find evidence that Democratic and Republican candidates make symbolic and substantive appeals only when these appeals are very unlikely to be viewed by White voters. These findings lend credence to studies that conclude that candidates are hesitant to publicly court minority voters due to concerns that such activities may harm their existing electoral coalitions, particularly their standing with White voters.     

Orphan Counties and the Effect of Irrelevant Information on Turnout in Statewide Races

Over 10% of the American electorate lives in counties served by out-of-state media because of the mismatch between media markets and state boundaries. Frequently, these “orphan” counties face a different information environment than others in their home state: they receive no news coverage and political advertising for their own statewide races, irrelevant information pertaining to candidates in the neighboring state who will not appear on their ballots, or both. With a combination of county-level, individual-level, and political advertising data, our analysis evaluates the effect of orphan county residency and irrelevant political information on political participation. Results indicate that orphan counties have lower turnout rates than non-orphan counties and that this difference is explained by lower levels of interest in the campaign stemming from exposure to irrelevant information.     

Hearing Campaign Appeals: The Accountability Implications of Presidential Campaign Tone

Citizen understanding of candidate priorities is highly consequential for both elections and postelection accountability and is especially key to the office of the presidency. I examine the impact of campaign advertising tone on citizen understanding of candidate agendas in the context of the 2000 presidential election. Merging data on political ads from the Wisconsin Advertising Project with individual survey data, I test whether citizens are more likely to accurately hear a positive campaign theme. The analysis provides empirical support for this benefit of positivity.     

Electoral coordination in mixed‐member systems: Does the level of democratic experience matter?

A number of institutional and non‐institutional factors hamper electoral coordination and, hence, increase party system fragmentation in the nominal tier of mixed electoral systems. Contrary to expectations, the number of electoral parties is not lower in all old democracies. Nevertheless, the level of democratic experience modifies the effect of other variables like the type of mixed electoral system or the closeness of the races. Econometric tests evaluate this phenomenon in a diverse sample of 15 countries and a total of 57 elections with more than 10,000 observations at the district level.     

Reformas electorales y coherencia ideológica de los partidos políticos en Colombia, 1986-2013

This article sets out changes which the Colombian party system experienced throughout the last two decades. It focuses on the topics, ideology and party divisions present in a representative sample of the last four legislatures’ congress members. This study is based on factorial and discriminate analyses, making use of the Latin American Parliamentarian Elites database. This article holds that the 2003 political reform had a positive effect on Colombian parties’ and social movements’ ideological coherence within Congress. Electoral reforms are also discussed in the light of these findings.     

Electoral Violence in Africa Revisited

This article addresses the still unsettled question of the incidence of violent election periods in Africa. It uses two new datasets, which report episodes of social conflict in the region for 1990–2011, and elections worldwide from 1960 to 2010. When combined, these data suggest that onsets of electoral violence peak around major election days in Africa as a whole, but with wide national variability in the volume of new episodes. Depending on the time span and type of social conflict, from one-quarter to three-quarters of the elections for national leadership have been without incident. The article also investigates the timing of electoral violence and the extent to which there is an experience curve effect, whereby subsequent elections have fewer onsets of social conflict. The data indicate that two-thirds to three-quarters of elections are free of onsets of social conflict, but that the proportion does not change much with experience. Overall, there appear to be reasonable grounds for optimism about peaceful elections in many African countries.     

Media-usage patterns and political knowledge of NWU students: The 2009 election

Abstract

One of the central elements in a sustainable democracy is an informed and independent voters’ corps who is knowledgeable regarding democratic values and the policies of different parties, and who participates in democracy. The literature suggests that voters who are more heavy media users are also more politically knowledgeable. It follows that the media have an important informational role in a democracy. Against this background, the media usage patterns, media usage perceptions and political knowledge of the students of the North-West University on the Potchefstroom, Mafikeng and Vaal Triangle campuses were investigated during May 2009. This was done in the form of a quantitative survey that allowed students to report their real perceptions, experiences and knowledge levels. Questionnaires were administered in a self-administered style to avoid interviewer bias and to increase truthful self-reporting. Trained field workers used certain guidelines to ensure that the sample was representative of NWU students. The study found that students on all three campuses had poor levels of political knowledge. It was furthermore established that they were light users of media and did not often engage in political discussions with peers. On all three campuses, for political information television was the preferred medium, followed by radio. Although there were only weak correlations, it would seem that the students who were heavier users of media, were also more politically knowledgeable.     

Stuck in transition: electoral processes in Zambia 1991–2001

Zambia has held three multiparty elections since its restoration of democracy in 1991. This peaceful transition raised expectations of a smooth process towards democratic consolidation. But similar to experiences in other African countries and Eastern Europe, the Zambian democratic process has remained stuck in a ‘transitional zone’ between actual democracy and authoritarian systems. This article argues that Zambian elections fall short of the expectations of a democratic process due to the institutional uncertainty surrounding elections and the weakness of the Zambian Electoral Commission in particular. The continued uncertainty – of the rules and regulations guiding elections and electoral administration – has maintained the same party in power through three consecutive elections, despite an alarming economic record.     

Remembering to Forget: A Note on the Duration of Campaign Advertising Effects

Exposure to an Obama campaign ad as part of an Internet survey conducted during the final weeks of the 2012 presidential race produced a substantial 2.8-point increase in intentions to vote for Obama. A post-election follow-up survey found an increase in reported votes for Obama that was only half as large, consistent with the notion that ad effects decay over time. However, a closer look at the pattern of decay indicates that the effect of ad exposure remained virtually constant among people who were undecided or predisposed to support Obama. The reduced aggregate effect was almost entirely attributable to Romney supporters who moved toward Obama in the immediate wake of ad exposure but returned to Romney by Election Day. This divergence is inconsistent with an interpretation of decay as reflecting simple forgetting. Rather, it suggests an active process of motivated reasoning in which short-term persuasive effects are gradually eroded or even reversed by counterarguing among people predisposed to resist them.