The politics of response to terror: the reshaping of community and immunity in the aftermath of 7 July 2005 London bombings

This article explores the politics of response to the 7 July 2005 London bombings, by analysing UK counter-terrorism institutional campaigns in the three years following the attack. By drawing on the interpretive category of community/immunity, the semiotic analysis of counter-terrorism campaigns aims to describe their representation of the political community and citizen in the immediate aftermath of the terrorist attacks. The article argues that the counter-terrorism discourse relies on two contrasting tendencies: on the one hand, the unifying force that brings people together in the name of common values; and on the other, the necessity to weaken communitarian bonds in order to allow the citizen to control and check-up on others, reporting “anything suspicious” to authorities. In these texts, the figure of the citizen surveillant clearly emerges. Surveillance activities are shaped around the representation of the terrorist event, from the image of the terrorist in normal everyday life to the actual attacks. Paradoxically this brings about a mimicry effect. The surveillance action carried out by the citizen and the imagined actions of the preparation of a terrorist attack partially overlap in the way they are described and visually represented.     

Representing teachers as criminals in the news: a multimodal critical discourse analysis of the Atlanta schools’ “Cheating Scandal”

On 1 April 2015, 11 Atlanta teachers accused of changing answers on their students’ standardized tests were convicted of racketeering and sentenced to 5–20 years in prison. Despite ample news coverage, few sources investigated teachers’ motivations for altering students’ responses or explored what the consequences would have been if student scores had not been changed to passing. Moreover, the fact that the teachers’ actions resulted from systemic problems associated with working within a high-stakes testing environment is glossed over and all but lost in the reporting of the “Cheating Scandal” events. The authors conduct a critical multimodal analysis of how semiotic resources were used to represent teachers in the Atlanta “Cheating Scandal” and show how the media's framing of teachers both reflects and conceals specific interests of the powerful educational reform movement and the corporations that benefit from it, such as Pearson, Inc. Data sources included four online news sources from April 2015 that covered the teachers’ sentencing, and the authors analyzed the visual and verbal transformations that occurred during the process of recontextualization. Analysis revealed the construction of a moral narrative that depicted the teachers as selfish and incompetent, reinforcing the dominant paradigm driving school reform in the USA. The authors conclude by calling for more counter-narratives that expose how dominant representations reify negative public perceptions of teachers.     

Extending resemiotisation: time,space and body in discursive representation

The present article offers a critical appraisal of resemiotisation through the investigation of a controversial comment made by South African president, Jacob Zuma. The comment (that Jacob Zuma took a shower to minimise his risk of contracting HIV/AIDS) was made during a rape trial in 2006. Over a period of eight years, this comment has been continually recontextualised into different modes, and has served different functions. This article investigates newspaper reports, cartoons and YouTube clips which were collected from 2006 to 2014. All of these texts refer to the “Shower comment” in linguistic, visual or multimodal ways. Drawing on a multimodal analysis, focussing specifically on modes of representation, the article critically discusses the notions of mode, time and space in connection to resemiotisation. I argue that a Bakhtinian account of time, space and body allows for a non-binary view of semiotic phenomena that will lead to a deeper theoretical understanding of semiotic transformations in all their complexity.     

A sociosemiotic approach to consumer engagement in user-generated advertising

User-generated advertising (UGA) has been booming over the past few years as marketers have been actively seeking to enhance consumer engagement. Yet, our understanding of the implications, the importance and the potential of UGA from a cultural branding point of view remains limited. This study furnishes the conceptual model of consumer cultural engagement in order to appreciate in a more nuanced manner than afforded by consumer sentiment analyses how UGA contributes to fleshing out co-creatively a brand vision. To this end, a sociosemiotic approach is pursued by dimensionalizing the cultural resources employed in UGA along the interlocking layers of text/register/domain in a cline of instantiation. The conceptual model is exemplified by recourse to a UGA corpus from the 10th and final wave of Doritos’ Crash the Super Bowl promo mechanism, undergirded by a mixed methods research design that features a grounded theoretical procedure, facilitated by quantitative analyses.     

联姻法学：符号学方法与法学的契合及作用域

符号学作为侧重于认识论和方法论的人文社会科学与法学有着天然的契合性,在它的影响下诞生了结构主义符号法学与逻辑符号法学。符号学与法学不仅具有外部契合性,也有内部契合性。符号学方法通过作用于法学中的权利客体视角,将开创法学研究的新维度与新视野。     

批评语言学视域中“雷”的社会符号意蕴

批评语言学,又叫批评语篇分析,是现代语言研究的一个新分支,它综合了语言学、社会学、心理学、人种学、大众传媒等多门学科的研究成果,用适当的语言学方法,联系相关的历史与社会语境,揭示语言使用、意识形态和话语权势之间的关系。本文将用批评语言学的一个模式——社会符号学,以当今中国网络流行语言“雷”为研究对象,进行批评语篇分析。旨在揭示“雷”产生的社会原因及其代表的意识形态和话语权威斗争。     

Check Out My Moves

Building on earlier assessments of visual representation in air and missile defenses, and on investigations of the role of representation and perception in warfare more generally, this article offers a semiotic analysis of the signifying practices and processes that are a necessary part of America's Ballistic Missile Defense systems. The argument is made that missile defense – a range of projects aimed at protecting the United States by intercepting enemy missiles in flight – provides a recurrent site of contestation of the image. To illustrate this, examples of the use and testing of missile defense technology to date are analysed from a broadly social semiotic perspective, with specific emphasis on the concepts of signs, codes and modality. Taking this approach indicates that, in the supposedly routine process of representing “threats” in a visual format, even the most sophisticated missile defense systems in use today still encounter severe difficulties, with potentially deadly consequences. This potential for misperception is itself an inherent part of the process of coding and decoding spatial data, represented in a visual format involved herein, which raises significant questions about the vision of nuclear security promised by ballistic missile defense.     

From gold to futurity: a semiotic overview on trust,legal tender and fiat money

ABSTRACT

In the first part of the paper, I am summarizing the most relevant findings of the semiotic study of the money sign. It starts with a tripartition of the major types, namely commodity money, representative money, and fiat money. I then use this approach in order to position the most important contributions of other authors from semiotics and surrounding disciplines. In the second part, I develop a semiotic reading of the notion of legal tender where the latter is seen as a semiotic mechanism that provides particular conditions for the formation of the value of money. I combine a historical review with stress on important theoretic reflections during the development and implementation of pure legal tender money. The last part is dedicated to a proposal for a semiotic model of the fiat money sign. The model is developed and implemented as a reflection on some critical readings of the world financial crisis from 2008 to 2009, where the “semiotization of money” was used for explication. My model is based on one of the most insightful definitions of money, which sees them as “trust inscribed”.     

Exploring the semiotic meaning of the first oil city in the Middle East: Masjed Soleyman

This study aims to provide a perspective on the symbolic characteristics of oil cities by focusing on the example of the first oil city in the Middle East, Masjed Soleyman city. Studies of oil cities are generally based on their industrial characteristics rather than their symbolic meanings. However, since oil became a distinctive symbol in the Middle East, these cities need to be examined from an altered perspective. Therefore, the present study analyses the urban context of Masjed Soleyman city based on four concepts of “city as overall sign”, “image of city”, “language of city” and “interpretation/communication” as well as the derived indicators from each concept. It is concluded that given the critical importance of oil at both the national and international levels, oil production was arguably maintained or sustained by various treatments of this city's inhabitants. In the process of exploring this ancient city, the study portrays that Masjed Soleyman characteristically symbolises control, social segregation and surveillance.