浅析顾客的定义与基本分类

通过对市场营销理论的重要概念——顾客内涵的简要分析 ,给出了新的顾客定义 ,并重点从交换、盈利、业务联系、企业边界等多个角度讨论了顾客的基本分类方法     

After servitude: bonded histories and the encumbrances of exchange in indigenizing Bolivia

Since 2006, Bolivia has undertaken a dramatic program of state reform aimed at overcoming the injustices of the nation’s colonial and neoliberal past. In the process, rural practices and sensibilities originating in the former hacienda system have assumed new importance, arising as volatile sites of state intervention and political critique. Like eighteenth-century Bourbon administrators, state reformers today express concern with agrarian patronage, which, they argue, facilitates continued land dispossession and reproduces a particularly servile Quechua-speaking peasantry. Yet, despite reform efforts, hacienda-based ties remain crucial to rural life, structuring acts of redistributive exchange and providing a relational medium by which former landlords attempt to make amends for past violence. By taking seriously the moral and political dimensions of post-hacienda patronage, this contribution challenges dominant frameworks of indigenous justice to foreground the reconciliatory possibilities of exchange relations rooted in a bonded past.     

The mysterious overvaluation of KRW in the 1990s†

Existing theories on real exchange rates predict a significant undervaluation of the Korean won (KRW) in the early and mid-1990s. The paper demonstrates why this expectation did not materialize and instead an unprecedentedly large degree of overvaluation took place. Focusing on three variables, namely, financial repression, devaluation pass-through, and policy exhibitionism, the paper examines how the unraveling of the developmental state eventually gave rise to the 1990s’ overvaluation. It argues that the policy exhibitionism of the new civilian government amplified the influence of Chaebol on monetary policies, which in turn created a strong appreciative force to KRW. It also contends that the increasing exchange rate pass-through onto the prices of imported intermediate goods explains why Chaebol did not desire to tame the excessive appreciative trend despite its detrimental effect on their exports. The paper offers policy implications for other state-led, emerging economies.     

东亚文化与出版交流的实践与思考——东亚出版人会议的意义解读

东亚出版人会议紧扣着东亚文化与出版两大主题,从人的交流、书的交流到企划出版的交流这3个层面,既务虚也务实。一方面通过相互间的文化与理念的交流,期望了解彼此邻近却隔膜的现代化的心路历程;另一方面则通过共同出版"东亚人文书100",进行跨越国界的文化事业的交流。不过,中、日、韩3国所推荐的书目依然代表着各自不同的文化诉求,因此,如何通过文化的交流来重构东亚的价值和理念,还需要出版人的进一步努力。     

Why economics needs to be distinguished from physics,and why economists need to talk to physicists: a response to Foster and Holleman

Foster and Holleman argue that the systems ecologist H.T. Odum offered a valid theoretical framework for conceptualizing ecologically unequal exchange, and demonstrate its affinity with the Marxian theory of unequal exchange of embodied labour. However, both approaches suffer from the same fundamental confusion of the biophysical and the economic. The affinity between labour and energy theories of the unequal exchange of value was demonstrated by S.C. Lonergan already in 1988, but to thus define asymmetric transfers of biophysical resources in terms of underpaid ‘use values’ is misleading. Foster's recent endorsement of Odum is inconsistent with his earlier rejection of Odum's intellectual ancestor S. Podolinsky. While the ambition to ecologize Marx is laudable, it is in the interests of correct historiography and contemporary environmental justice activism to untangle some of the analytical problems in Foster and Holleman's article. A major problem is their failure to acknowledge the implications of N. Georgescu-Roegen's conceptualization of the relation between economics and thermodynamics.     

Unjust Enrichment and Contract

Benedetti v Sawiris was concerned with the measure of a quantum meruit, and in particular whether a ‘subjective’ or ‘objective’ measure should be preferred. The Supreme Court addressed the issue broadly in line with the approach in the mainstream academic literature on unjust enrichment, according to which this is a problem of how to measure benefit. The article argues that this unjust enrichment approach is misguided because it obscures the role of agreement and conflates transfer and exchange, and that a contractual analysis of the case would make the issues clearer and easier to resolve.     

建立"中国-东盟文化产业合作区"的战略构想

在中国—东盟自由贸易区的基础上,构建“中国-东盟文化产业合作区”,可以实现这一区域内文化产品的交流、贸易与服务,促进文化产业的发展,保护文化多样性,共同维护这一区域的文化安全,抵御西方文化深层介入。这一合作区域的建立不仅是实施中国文化产业发展“走出去”战略的重要实践,更有助于中国文化产品和服务在东南亚市场的拓展。     

电子商务发展对策研究

电子商务是在由工业经济向“知识经济”的过渡中,以发达国家为先导,以新型企业为主要动力,而产生出的一场对产业结构、企业结构的变革。“商务活动的电子化”是电子商务的表征,电子商务涉及到对网络技术、安全技术等的应用,但电子商务绝对不是简单的技术问题。作者在文中提出了发展我国电子商务的对策。     

Sailing Towards the Brave New World of Zero Transaction Costs

The Coase Theorem is in essence an if-A-then-B statement. Previous discussions of the Theorem have mostly focused on the then-B part and examined that, given the condition of A, whether B is true or not. The present study attempts to analyze the Theorem from a different angle. In particular, we push the if-A assumption, i.e., the zero transaction costs assumption, to its logical limit, and then explore the implications. We argue that the price mechanism, which is implicitly employed as the foundational basis of the Coase Theorem, is the result of positive transaction costs. Consequently, if transaction costs are zero, then money and prices as commonly understood would not exist, and the value of production would become a vague concept without any operational content. As such, the world of zero transaction costs may be even more peculiar than Coase might have thought!     

试论网络文学的特质及其对传统文学的超越

网络学是指在网络上原创或改制的学作品。由于数字化媒介技术与网络化的整合作用，网络学消解着传统学本信息单一、单向传播以及单线型叙述的局限、从而使自身呈现了双向交流、非线型叙述以及多媒体化传播的新特质。