How to be a Girl: Consumerism Meets Guidance in the Australian Women’s Weekly’s Teen Segments, 1952–1959

In 1952, when Australian teenagers were beginning to emerge as their own distinct social and consumer group, the Australian Women’s Weekly introduced a column specifically targeted at teens. “Youth Sums Up” was intended for both boys and girls, but by 1954 it had developed into For Teenagers, a monthly lift-out aimed predominantly at girls, which became Australia’s first version of a national teen girl magazine. In this article, I examine the ways in which the Weekly used its teen segments and lift-outs to mould teenage girls into the 1950s feminine ideal, and to sell the products that reflected the attitudes and values of the time to this new and powerful young market. I also demonstrate that while the Weekly’s teen segments promoted a traditional femininity, some of its teen girl readers publicly rejected these notions within the pages of the magazine, giving us a broader understanding of teenage girls, girl culture, and what is usually defined as a purely conservative decade.     

Cross-dressing and sex change stories in Spanish illustrated magazines (1928–1936)

During the 1920s and 1930s, the impression that the boundaries between the sexes were increasingly blurring was pervasive in many parts of the world. In Spain, sexual ambiguity often became the focus of public discussions on the upheaval of the traditional gender order. As part of this phenomenon, stories of cross-dressers made good copy in popular illustrated magazines such as Nuevo Mundo, Mundo Gráfico, Estampa, and Crónica, which were the top-sellers of their kind during the interwar period. By analyzing a group of cross-dressing and sex change stories from these periodicals – the way they were told and interpreted – I shed light on the ways in which the perceived fluidity of gender was constructed in a medium that reached a relative large segment of the Spanish population. The journalistic pieces I consider manifested different reactions to sexual ambiguity that ranged from the condemnatory to the matter-of-fact. Regardless, they all contributed – implicitly or explicitly – to undermine essentialist arguments underpinning the ideology of separate spheres of action for men and women. On occasion, these texts put forth an intimation, avant la lettre, of Judith Butler’s notion of the performativity of gender.     

论名刊名栏建设中学报办刊观念的更新

名刊名栏建设中学报应该树立两个观念,一是开放办刊观念,二是期刊经营观念。这是学报作为一种特殊商品的内在要求,是新时期提高学报影响力和可持续发展能力的必然选择,是名刊名栏工程建设的重要之举。     

明治时期日本女性杂志考略

女性杂志的诞生和发展,是日本社会近代化进程中的一个重要议题。明治时期是日本女性杂志的发端期,女性杂志在这一时期的日本女子教育中起着十分重要的作用;特别是在职业女性的养成方面,成为日本女性进入社会的主要途径。在这个意义上,关于明治时期女性杂志的考察,实际上也是近代日本女性生存状态的一种转型研究。     

Gender models: changing representations and intersecting roles in Dutch and Italian fashion magazines, 1982–2011

This article presents a comparative content analysis of gender representation in fashion magazines in Italy and the Netherlands. Updating Goffman’s classic study of Gender Advertisements, we study the intersections of gender, professional role, country and time in media representation. Thus, we combine and confront quantitative content analysis with insights from critical gender studies on polysemy and intersectionality. Analyzing a sample of 5840 images from mainstream, commercial and high fashion magazines published in 1982, 1996 and 2011, we find that gender representation strongly intersects with time, place, and notably: professional role. Models, who represent the specific ‘aesthetic capital’ of the fashion field, are portrayed in highly specific ways. Over time, gender differences in representation become stronger in Italy, while in the Netherlands male and female representation converges towards conventionally ‘feminine’ styles. In both countries, we find increasing prominence of (North-American) Goffmanian gender conventions and a new ‘withdrawn’ gendered style emerging in the early 2000s. This new style employs new signs and conventions to denote gender and professional status: it separates men from women, and models from non-models. Our analysis shows, first, that gender representation does not directly reflect gender inequality. Second, it demonstrates the impact of globalization on gender representation. Third, it highlights the polysemy and cultural specificity of visual signs: gender difference can be ‘ritualized’ and ‘stylized’ in various ways. These diverse gendered conventions intersect with other characteristics, and may convey diverse, and changing messages about the relation between gender and sexuality, power, aesthetics and (visual) pleasure.     

浅议稿件的审核

稿件质量关系到刊物的质量,因此必须加强对稿件的审核。要加强和完善稿件审核制度,建立审稿专家库,将传统的“三审制”同匿名审稿制紧密地结合起来,以保障审稿质量。