The Future of Political Communication Research: Reflections on the Occasion of Steve Chaffee's Retirement from Stanford University

Based on the psychological model of media priming, we examine the potentially strong link between news content and public opinion about Governor Patten's democratization plan for Hong Kong. Similar to previous priming studies, we hypothesized that an increase in the amount of media coverage of Patten's political reform plan would cause the public to assign more weight to the issue when evaluating the governor's overall performance. To validate the priming hypothesis in a nonexperimental setting, this study uses time‐series data obtained from 52 weekly public opinion polls, coupled with content analysis of three leading newspapers in Hong Kong between October 1992 and October 1993. The findings provide strong evidence supporting the media priming theory on an aggregate data level. Newspaper coverage of Patten's reform plan greatly inflated the relative importance of his proposal in the public's evaluation of his overall performance, with a 1‐week delay. The priming hypothesis survived a stringent test of several rival factors, including autocorrelation, the influence of the economy, and other important real‐world events.     

Quiet diplomacy in a television era: The media and U.S. policy toward the republic of Korea

This study examines the role of television coverage in U.S. policy toward South Korea, focusing on the May 1980 Kwangji incident and the subsequent visit of South Korean president Chun Doo Hwan to the White House in February of 1981. It explores these two episodes in the context of major dimensions of U.S. policy toward Korea and the themes developed through sporadic, low‐level coverage of Korea by mainstream American media over the years. The analysis underscores the political impact of television's dramatic visual focus, its use of consistent visual images, its expansion of the geopolitical scope of the policy process, and its personalization of policy. The dramatically different public interpretations of the Kwangju incident and Chun visit in Korea versus the United States suggests that President Reagan's first major state visit, during which he declared that his administration would pursue “quiet diplomacy” on human rights in Korea, while successful within the United States and in the short term, was damaging over the long term.     

Terrorism and the media: Problems,solutions, and counterproblems

This article is divided into two main parts. The first part frames the problem of “terrorism and the media” in terms of a complex interaction involving three kinds of relationships. The first is the relationship between terrorists and governments; the second is the relationship between terrorists and the media; and the third is the relationship between government and the media. The second part examines the specific roles of the media in covering terrorism and the impact of such coverage. Four kinds of solutions to the problems deriving from this impact are examined in turn: the use of media guidelines, the use of legislation and legal sanctions, media‐government cooperation, and training and education. Finally, the practicality of these solutions is examined by highlighting the kinds of problems or “counterproblems” that are inherent in each solution.     

Making Volunteers: Civic Life after Welfare's End,by Nina Eliasoph

Extant research is not very specific about when the media matter for vote choice. In this study, we test multiple theories about the influences of the media on vote choice in 21 countries. The European Parliamentary (EP) election campaign offers a unique research context to test these influences. We rely on a two-wave panel survey conducted in 21 European Union (EU) member states, asking both vote intentions before the campaign and reported actual votes (among 14,000 voters). We link these data to media content data of campaign coverage between the two waves in these countries (37,000 coded news items). We conclude that media evaluations of the EU affect voting for Eurosceptic parties. On average, the more positive the evaluations of the EU a voter is exposed to, the less likely she or he is to cast a vote for a Eurosceptic party. In addition, our findings indicate that in countries where political parties have markedly different views on EU issues, the more a voter is exposed to framing of the EU in terms of benefits derived from membership in these countries, the less likely she or he is to cast a Eurosceptic vote. This suggests that the outcome of the 2009 EP elections was influenced by how the media covered EU-related news during the campaign.     

Relative Political and Value Proximity in Mediated Public Diplomacy: The Effect of State-Level Homophily on International Frame Building

This article applies the homophily thesis to public diplomacy and offers an empirical examination of a country's success in its mediated public diplomacy efforts. It analyzes international frame building, the process of creating or changing media frames in the international communications arena, by applying it to the case of Israeli mediated public diplomacy efforts during the war in Gaza in the winter of 2008–2009. The article claims that one way to use the homophily thesis in empirical analyses of international frame-building campaigns in conflicts is to measure the political and value proximity of a country promoting frames to other countries. Yet, proximity should be measured relatively rather than in absolute terms. Therefore, one should look not only at the dyadic proximity between two actors (i.e., Country A that attempts to promote its frames to Country C), but at the relative proximity between Countries A and C considering the proximity between the rival Country B and the target Country C. The study proposes a model and a method to facilitate empirical analysis of this claim. Using sophisticated computerized content analysis, our analyses demonstrate that relative proximity is related to successful international frame building in the hypothesized direction: The closer the relative proximity between Israel and a foreign country, the greater the acceptance of Israel's views.     

Members of Parliament: Equal Competitors for Media Attention? An Analysis of Personal Contacts Between MPs and Political Journalists in Five European Countries

Power relations between politicians and journalists are often depicted as an ongoing tango with one actor leading the other. This study analyzes interactions between politicians and journalists not by posing the question of who leads whom, but rather by investigating which politicians are invited to dance in the first place, and which are better positioned to take the lead. Building upon theories and past research into press–government relations, comparative politics, and an economic perspective on journalist–source relations, three groups of hypotheses on a personal, party, and political system level are derived and tested using a unique survey with members of parliament (MPs) in five democratic corporatist countries (Belgium, The Netherlands, Sweden, Norway, Denmark). The results display a similar pattern in all five countries where parliamentary experience and institutional position increase the frequency of contacts that MPs have with journalists. While these party variables have a more modest influence on the frequency of contacts, it is also shown that there are clear differences between countries attributed to parliament size in general and higher inter-MP competition in particular.     

Analyzing the Multidirectional Relationships Between the President,News Media,and the Public: Who Affects Whom?

In order to study presidential leadership and responsiveness, this research focuses on the role of the news media and examines the multidirectional relationships between the president, the news media, and the public. One of the purposes of this study is to examine competing theoretical expectations about the causal direction between the three actors by focusing on their issue stances. The potentially reciprocal influences between the three actors are estimated by using vector autoregression and moving average representation simulations. According to the statistical results, the news media significantly interact with the public and the president. In contrast, the direct relationship between the president and the public is weak or insignificant.     

All Virtue Is Relative: A Response to Prior

In “The Challenge of Measuring Media Exposure: Reply to Dilliplane, Goldman, and Mutz,” Markus Prior suggests that scholars should avoid using a new method of measuring exposure to political television that we evaluated in a recent article published in the American Journal of Political Science. We respond to each of his criticisms, concluding that although no measurement approach is without its flaws, scholars should always use the best approach that is available at any given point in time.     

Hacia una ubicación conceptual de Internet como medio de comunicación

The academic field of communications continues to face several challenges related to its disciplinary development. From an epistemological perspective, the definition of its object of study presents a still unfinished conceptual elaboration which would have made possible a more solid reflection vis-á-vis the new technologies that enable communicative acts in the framework of the media. This article seeks to provide elements that may strengthen this category in view of the Internet as an innovation that offers unprecedented possibilities for interactive communication not only due to the space-time compression it entails, but also to the rhizome structures through which information flows. It argues that the Internet is a communications media with unknown possibilities for expression and dissemination, based mainly on the social uses of hypertextual foundation which facilitates the operation of one of the most frequently used communication environments: the World Wide Web.     

Poderes fácticos,comunicación y gobernabilidad: un acercamiento conceptual

The category of factual powers has become a fashionable term. Beyond observable differences in the journalistic, academic or political interests of the scholarly approaches to the topic, the author considers that it is possible to affirm that this question is inextricably related to the issue of democracy, and specifically its viability and governability. This article is framed within this analytic and contextual perspective -factual powers, democracy and governability. Given that the category has not a univocal meaning, after drawing basic differences among the various interest groups, pressure groups and factual powers, it characterizes those emerging social actors capable to dispute the power of formal institutions and analyzes the particular composition of the mass media.