Politicians in Television

ABSTRACT

Television viewers, journalists and social influence analysts often use the term “television character” or “media-savvy person” when referring to people (also to politicians) who draw the viewers' attention and interest (Reeves, Naas, 2000). The purpose of the research presented herein is to answer two questions: (1) what are the differences in social perception of five main personality dimensions (“the Big Five”: agreeableness, conscientiousness, extraversion, neuroticism, and openness to experience [intellect]) of media-savvy politicians and those considered to belong to the non-media-savvy type; and (2) how traits attributed to media-savvy and media-un-savvy politicians remain connected with the viewers' political self-identification. A hundred journalism students, using an adjective list for “the Big Five” diagnosis (five dimensions of personality), were to identify their political beliefs as right wing, mixed, or left wing and to describe a politician they considered to be the most media-savvy and the least media-savvy person. Results indicate that media-avvy politicians are perceived to be more extrovert (dynamic), more open to experience, and more conscientious than their media-un-savvy counterparts; participants' (viewers') political beliefs reflect the importance of openness and conciliation in perception of media-savvy and non-media-savvy politicians.     

Mass Media Paradoxes in the Bulgarian Elections of 2001

ABSTRACT

Electoral year '01 marked another headway of the country along the road of its democratic development.

For the first time after 1989, the parliamentary elections (fifth in a row) were not held before their time, but after a normally completed cycle. The unproductive bipolar model of alternating the main political opponents was broken. A new and unusual player of royal blood emerged, who, without any firm structures, with little funds, and under the conditions of political and media hostility, won firmly the majority vote.

For the first time since the outset of transition, a representative of the Left qualified for the presidential post, which was the most articulate acknowledgement that the Left has changed and the most eloquent criticism of the former bearers of public confidence.

Both parliamentary and presidential elections '01 took part under the conditions of a free media system and after the advent of Internet into political campaigning, information, and analysis. Both campaigns and election returns, however, manifested grave professional problems in the domain of sociology and the media that failed to meet the principal requirement for unbiased information and predictability of developments and results. In this situation, the society manifested considerable civil advancement. The paradox of that electoral year was that both Par-Lilia Raycheva is affiliated with the Faculty of Journalism and Mass Communication, The St. Kliment Ohridsky Sofia University, Bulgaria. Parliament and President were elected contrary to sociological forecasts and attitudes.     

Why George W. Bush Is a Unilateralist and How It Will Affect the 2004 Presidential Election

ABSTRACT

U.S. President George W. Bush has had a stormy relationship with Europe. Bush campaigned on a theme of putting America's interests first and eschewing multilateralism when necessary. Since taking office, Bush has been true to his campaign pledges. Bush's style and substance have caused many in Europe to regard him as a “buffoon” at best and a dangerous cowboy at worst. What the Europeans do not seem to understand is that, for better or worse, George W. Bush's view of the world is held by a substantial portion of the American people, and even when the U.S. had a more Euro-friendly leader in President Bill Clinton, America's policies were often at odds with those preferred by its allies in Europe. This is due to a fundamental difference that has developed between Europe and the United States over the last century. Today, no matter who occupies the White House, American foreign policy is likely to be in conflict with Europe's. Far from being a liability, this difference is likely to be a political asset to George W. Bush in the 2004 presidential election.     

Political Marketing and Professionalized Campaigning

Abstract

During the last decade a number of scholars have argued that political campaigning has become professionalized, and that political marketing has become the new dominant campaign paradigm. However, the conceptual relationship between political marketing and the professionalization of political campaigning is unclear. Furthermore, the distinction between political marketing, market orientation, and marketing techniques is often blurred. At the same time, most of the literature is dominated by either an American or British perspective. This makes it unclear as to whether these concepts should be viewed as general concepts, or as concepts relevant primarily for countries that share some specific set of political institutions.

In this backdrop, the purpose of this article is to analyze (1) the conceptual relationship between political marketing, market orientation, marketing techniques, and professionalization of political campaigning, and (2) whether contemporary concepts of political marketing and the professionalization of political campaigning are equally applicable to all modern democracies regardless of, for example, political system and other country-specific factors. It also outlines a theory of strategic party goals for multiple arenas.     

Political Star Power and Political Parties

Abstract

Political parties, and more specifically public interest groups, budget extensive amounts of time and money to use celebrity endorsers for their candidate. Do celebrities bring forth enough value to warrant the time, effort, and money expended to make their endorsements public? Using a sample of first-time voters from the 2004 U.S. Presidential Election, the authors examine the extent to which celebrities influence voting while specifically assessing whether celebrity influence is greater for Republicans or Democrats. Implications and recommendations for future research are discussed.     

A Common Future and a Common Identity： The Transformation Process of Political and Social Identities in the South Caucasus Countries

In reflecting on the case of the South Caucasus （Armenia, Azerbaijan, and Georgia）, one of the most popular perspectives is its lack of a common identity. The main argument is that it is a culturally diverse region with old-fashioned, ethnically exclusive nationalism. From this point of view, the process of the formation of a European identity in the region acquires particular importance. A European identity could act as a catalyst for bringing the region together. This identity could be considered as based on much more than just political orientation but fundamentally grounded in common values. This comprehensive integration in the South Caucasus can be achieved through the formulation and acceptance of a common political identity based on the political orientations of the South Caucasian States and their citizens. The main question that this study tries to answer is how people in the South Caucasian countries identify themselves in terms of a European identity. A suitable analysis is increasingly important at both the micro and the macro levels. The author examines the people＇s attitudes in the three South Caucasian states toward Western culture, states, and organizations, drawing on opinion polls conducted by the Caucasus Research Resources Center （CRRC）. The author seeks to analyze attitudes toward the West in the South Caucasus on a macro as well as on a micro level. The author seeks also to provide a much-needed analysis for decision making, based on empirical data that help understand public opinion toward the European Union （EU） in the countries of the South Caucasus, and that can contribute to the refinement of integration strategies.     

Effective Communication and Frame Persuasiveness for Food Safety Controversies： The Young Male Consumer＇s Perspective

This study explored effective risk communication for food safety targeting young male consumers who frequently dine outside by examining the controversy of US beef importation in Taiwan in 2012. Guided by risk perception theory and framing theory in issues management, the researcher developed a risk profile of young male consumers based on interview data. Persuasiveness of message frames used by the government was analyzed according to three distinct communicative objectives： to reduce risk perception, to motivate beef consumption, and to gain support for beef importation. The study suggested that the young male consumer＇s knowledge of US beef was formed by news reports and information from family members with experts as the most trusted source. They perceived US beef as risky but safe to eat if they wished. They seldom actively sought information about the beef. The new media were the most used by them for seeking and receiving such information. Frame persuasiveness varied across communicative objectives and was associated with the schemata employed in the configuration of risk-benefit trade-offs for each targeted behavior.     

廉政制度建构中廉政文化培育的传统阻碍与现实路径

从新制度经济学对正式制度与非正式制度的区分来看,培育廉政文化是中国廉政制度建构及其运行的灵魂。中国传统政治文化伴生的"官本位"盛行,"以善抑恶"的崇善制度伦理,对贪腐的"恨妒"心态,"潜规则"陋习泛滥,形成了廉政文化培育的阻碍。必须坚持人民主体地位的理念,创新性地推进廉政文化培育。要积极稳妥地推进以干部选拔制度为突破的政治体制改革,以破除官本位的阻碍作用;要大力培育以科学理性为主导的融人文精神于一体的当代科学精神,推动人伦型文化向科学理性文化的转型;要重塑国家廉洁价值观,奠定服务型政党和服务型政府发展的文化基础;要将高质量的制度建构及其良性运行作为重点,提高廉政制度建设的科学化水平。