Media-usage patterns and political knowledge of NWU students: The 2009 election

Abstract

One of the central elements in a sustainable democracy is an informed and independent voters’ corps who is knowledgeable regarding democratic values and the policies of different parties, and who participates in democracy. The literature suggests that voters who are more heavy media users are also more politically knowledgeable. It follows that the media have an important informational role in a democracy. Against this background, the media usage patterns, media usage perceptions and political knowledge of the students of the North-West University on the Potchefstroom, Mafikeng and Vaal Triangle campuses were investigated during May 2009. This was done in the form of a quantitative survey that allowed students to report their real perceptions, experiences and knowledge levels. Questionnaires were administered in a self-administered style to avoid interviewer bias and to increase truthful self-reporting. Trained field workers used certain guidelines to ensure that the sample was representative of NWU students. The study found that students on all three campuses had poor levels of political knowledge. It was furthermore established that they were light users of media and did not often engage in political discussions with peers. On all three campuses, for political information television was the preferred medium, followed by radio. Although there were only weak correlations, it would seem that the students who were heavier users of media, were also more politically knowledgeable.     

Democracy promotion: the relationship of political parties and civil society

Organizations involved in the growing field of democracy promotion need to find effective ways to aid both political parties and civil organizations and, where necessary, to foster close collaboration between them. But they also must respect their autonomy and help them realize their own democratic objectives. It is important to recognize the differences between the two sectors: civil society should not be subordinate to parties, and it would be a mistake to wrap the party sector into an undifferentiated concept of civil society. Strategies to assist democracy should, then, distinguish between four main political contexts: authoritarian; emerging democracy; post-dictatorial situations where government is not committed to democracy; and war-torn or post-conflict countries.     

Party research: Western European bias and the ‘African labyrinth’

For a long time Africa's political parties have been neglected in political science research, although they have mushroomed during the last decade and are being seen as crucial for the democratic development of the continent. Part of the neglect was due to the very specific western European bias of political science party research, while Africanists claimed the uniqueness of the subject. Despite this bias, the article argues that the framework of established party research can be applied to African parties as well – provided that some modifications are considered. These necessary modifications are explained for four ‘fields’, namely the functionalist approach, the cleavage model, the inclusion of informal politics, and finally whether a distinctively ‘African’ or a universal party typology approach should be applied.     

Predatory versus developmental rule in Africa

Political economy predicts that national leaders opt for economic development when institutions encourage them to extend their time horizons. By contrast, leaders turn predatory if they feel at risk. Leaders are most able to bear risk right upon taking office, but this can be offset by a perception of high volatility in office holding or by concern about catastrophic losses. Political institutions can therefore discourage predation by fostering recurrent, predictable replacement of leaders without harsh payback for ex-leaders who acted developmentally. Cataloguing all national leadership transitions in Africa since 1960, the article demonstrates that electoral cycles, term limits and the prospect of judgement before international tribunals have lately led to declines in the volatility of top office holding and in the risk of catastrophic loss to the occupants. These new institutions have yet to establish full credibility, but they show promise of altering African leaders' risk assessments to encourage more developmental rule.     

Revisiting the crisis of representation thesis: the Indian context

This article addresses the ‘crisis of representation’ thesis by examining some of the findings of a survey conducted in Delhi in 2003. On the basis of the data collected during the course of the survey, it revisits two rather significant questions that have been thrown up by the thesis. First, how valid is the assumption that people have lost confidence in the capacity of political parties to represent them in forums of policymaking? Second, have people really come to believe that civil society groups, such as non-governmental organizations, can better help them resolve the oft intractable problems of everyday life? The answers to these questions could help to throw light on two vital political and theoretical issues: the relationship between citizens and the world of representative politics in particular, and the adequacy of representative democracy in general. The findings of the research project tell us that the crisis of representation runs deep and that people seem to have lost confidence in the ability or indeed the political will of all organizations, whether they belong to the political or the civil domain, to address their basic problems.     

Remembering to Forget: A Note on the Duration of Campaign Advertising Effects

Exposure to an Obama campaign ad as part of an Internet survey conducted during the final weeks of the 2012 presidential race produced a substantial 2.8-point increase in intentions to vote for Obama. A post-election follow-up survey found an increase in reported votes for Obama that was only half as large, consistent with the notion that ad effects decay over time. However, a closer look at the pattern of decay indicates that the effect of ad exposure remained virtually constant among people who were undecided or predisposed to support Obama. The reduced aggregate effect was almost entirely attributable to Romney supporters who moved toward Obama in the immediate wake of ad exposure but returned to Romney by Election Day. This divergence is inconsistent with an interpretation of decay as reflecting simple forgetting. Rather, it suggests an active process of motivated reasoning in which short-term persuasive effects are gradually eroded or even reversed by counterarguing among people predisposed to resist them.     

When Private Talk Becomes Public Political Expression: Examining a Practice-Field Hypothesis of Youth Political Development

Previous research indicates the importance of interpersonal communication in the political socialization process. Investigations of political talk have mostly been restricted to frequency, and the theorizing of its effects centered on cognitive outcomes such as knowledge and ideological identification. This study examined the part played by private political talk in promoting expressive forms of political participation among adolescents. Recent survey panel data from Swedish 13–18-year-olds were analyzed. Results showed that frequency of private political talk predicted the extent of public political expression even when self-selection and previous levels of political expression were accounted for. Data offered some support for an expected interaction of private political talk and political interest in predicting public expression. The overall findings are consistent with the theoretical idea that political talk offers adolescents opportunities to enact participation in safe settings, and that this is a mechanism that can explain why talking about politics is favorable for political development during adolescence.     

The decline of citizen participation in electoral politics in post-authoritarian Chile

Turnout among registered voters remains high in post-authoritarian Chile, but valid votes as a percentage of the voting-age population have fallen significantly in the post-authoritarian period and blank/null voting, non-registration, and abstention are on the rise. Why? This article tests three rival explanations: (1) lack of political support; (2) depoliticization; and (3) a generational shift in political culture. These theories are not mutually exclusive, but rather explain distinct contours of this electoral phenomenon. Compared to valid voters, blank/null voters exhibit less support for the political system, are less politicized, and more likely to have reached legal voting age during the democratic transition. Although non-registrants also exhibit less political support and are more depoliticized than valid voters, their behaviour is largely explained by a new political culture that stresses individual as opposed to collective participation. In addition to shedding light on this Chilean puzzle, the findings enhance the debates over electoral participation, mandatory voting, and quality of democracy in Latin America and other nascent democracies.     

The predicament of elections in war-torn societies

Why do elections held in the shadow of civil wars sometimes generate more violence in already war-torn societies, while in other circumstances they do not? This article develops a conceptual framework based on three clusters of factors to analyse the conflict-generating aspects of elections in war-torn societies: the key actors in the electoral processes; the institutions of elections; and the stakes of the elections. Two types of war-related elections are distinguished: elections held during an ongoing civil war, and elections held in the post-war period when peace is to be implemented. While different in many respects, the two contexts share critical characteristics through their association with the legacy of warfare. Several important implications emerge from the analysis. First, relating to militant and violent actors, incentive structures need to be altered by addressing both the opportunities and means of violence. Second, to prevent inducements for violent behaviour, institutional arrangements – including electoral commissions – have to be crafted with consideration given to local conflict dynamics and the history of violent conflict. Finally, the stakes of elections in war-shattered societies can be reduced through, for instance, constitutional pact-making and the oversight of external actors in electoral processes.