From newspapers to social media? Changing dynamics in Swiss direct democratic campaigns

Switzerland is a laggard in terms of digital campaigning. Direct democratic votes, more particularly, are centered around issues and little personalized. Combined with the specificities of voters’ information behaviour in direct democratic campaigns, these features are likely to disincentivize political actors from extensively campaigning online. Instead, we expect political actors to continue relying on traditional media. These propositions are tested on a large data base of social media posts and newspaper advertisements published before direct democratic votes held in Switzerland from 1981 to 2020 and 2010 to 2020, respectively. Counterintuitively, this research note finds a strong discontinuity in campaign communication practices. Over the past decades, and between 2010 and 2020 in particular, newspaper ads have become less central to direct democratic campaign communication. At the same time, political actors are increasingly shifting their communication to the digital sphere.     

流媒体技术在高校图书馆的应用

流媒体技术为图书馆原有声像资料的利用和保存拓展了新途径。随着流媒体技术以及网络、通讯等技术的不断完善和发展,图书馆尤其是高校图书馆应尽早采用流媒体技术,为读者开展多种形式的服务。     

《申报》女性广告:女性形象、现代性想像以及消费本质

本文对1928-1937年之间《申报》女性广告进行了内容分析,并从日常市民生活与现代性体验和想象、女性形象与社会角色定位以及女性广告的消费文化特质三方面进行了讨论。文章认为,《申报》女性广告文化作为现代广告的典型代表,不仅是报业史上探索媒介经营的先驱和范本,也参与了当时上海都会文化和城市气质的构建,体现了当时现代性转型中的上海大众的日常审美意识。这不仅是二、三十年代海派文化的一个充满意趣的缩影或曰截面,还与当代审美文化视野中的广告存在着共通与契合之处。     

执政党如何把握新媒体的传播规律——基于混沌理论的视角

伴随互联网技术的兴起和发展,以互联网技术为支撑的新媒体得到跨越式的发展。如何有效认识和把握新媒体的传播规律,更好地掌握执政资源,引导社会舆论,弘扬主流价值,就成为重要的研究课题。基于混沌理论的视角,分析混沌理论在新媒体传播规律中的运用,提高执政党在新时期对新媒体的把握和应用。     

突发事件处理中领导干部与媒体沟通的策略

突发事件处理中,领导干部与媒体沟通可采取以下策略：抢抓时机,及时主动与媒体联系;给媒体提供真实信息,把真相告知公众;统一信息发布口径,并且要及时跟踪舆论情况;改变程式化语言,注重人情味;勇于承担责任,不急于辩解。     

浅析突发事件处理中政府与媒体的沟通策略

在突发事件的处理过程中，政府部门能否成功与媒体沟通、把握舆论导向已经成为决定突发事件处理效果的关键因素。因此在突发事件的处理中，政府应该要掌握与媒体沟通的各种策略。主要体现为政府与媒体沟通中的信息掌控策略——主动提供；政府与媒体沟通中的信息处理策略——真实有效；政府与媒体沟通中的信息发布策略——及时渐进；政府与媒体沟通中的信息提供策略——口径一致；政府与媒体沟通中的信息表达策略——有人情味；政府与媒体沟通中的信息选择策略——勇于担当。     

论网络媒体公信力的塑造

互联网作为一种新兴的媒体，其社会影响力越来越大，但与传统媒体相比，其公信力较低已成为影响我国互联网健康发展的一个突出问题，也在很大程度上降低了网络媒体在受众心目中的应有地位。媒体的权威性、信息的原创性、内容的真实性、传播的即时性、格调的高雅性影响网络媒体的公信力。提高网络媒体公信力，需要政府、网络媒体、社会和公众的共同努力，主要包括：强化政府监管；加快制定和完善网络立法：加强网站自身建设；提高采编人员专业素质；报网结合；建立平民式舆论监管机构：树立人人都是把关人的理念；加强受众需求研究。     

策略人和策略决策模型:草原管理的智能体模拟分析

传统决策理论忽视了对人的策略性行为和策略决策的考察。本文通过对草原管理的智能体模拟分析,发展了策略人和策略决策新模型,并重点研究了策略人的四种典型策略决策:策略性投票、掩盖性、交易性和学习性策略决策。智能体模拟分析发现,在特定条件下,策略人的策略决策深刻影响个体的具体行动,并进而影响个体的行动结果(例,草原的可持续发展)。进而探讨了通过政策或制度安排来利用策略人的策略决策谋取预期政策或制度收益的可能性和其现实响应,并与策略人的四种典型策略决策相对应,依次讨论了策略约束性、保护性、诱导性以及学习性四种政策或制度安排。     

From hegemonic to inclusive masculinities in English professional football: marking a cultural shift

Abstract

In this article, we conduct a generational study of measuring progress towards the inclusion of homosexuality in professional sport. We accomplish this by interviewing an openly gay football player, Anton Hysén, in the year 2017, using the precise same questions about the relationship between his homosexuality and sport that were asked of the first openly gay professional footballer in 1992, Justin Fashanu. We thus measure difference in attitude according to the 25 years that have elapsed between the interviews. Our results emphasize two themes: First, the near-total acceptance of being gay within professional football today, compared to 25 years ago; and second, the social praise that is levied upon today’s openly gay sportsmen, compared to the social stigma placed upon Fashanu.     

Partisan Media and Engagement: A Field Experiment in a Newly Liberalized System

How does media exposure affect political engagement in newly liberalized systems? Some celebrate newly vibrant and diverse media, believing that they mobilize citizens. Others worry that these outlets, which are often partisan, dampen engagement. We theorize that exposure to political programming engenders interest in politics irrespective of program bias, but that interest does not necessarily beget action. Partisan media affect participation only when altering attitude strength, and thus motivations. To evaluate media effects on interest and participation, we conducted a field experiment in Ghana, in which subjects in tro-tros (commuter vans) were randomly exposed to different types of live talk radio. We find that partisan and nonpartisan media increased political interest, but not participation. Instead, exposure to alternate perspectives on cross-cutting media (i.e., those biased against subjects’ partisan preferences) heightened ambivalence and dampened participation, measured as signing a petition to parties. Partisan media simultaneously increased interest and decreased participation.