代表与选民的关系

代议制民主是由选民选出的代表行使权力的间接民主。因此，代表与选民的关系就成为代议制民主不能回避的一个问题。本文通过对代表与选民关系的各种学说的分析与评价，提出委托说更符合代议制民主机理的观点，并认为委托说同样适用于我国人民代表大会制度。     

A New Typology of Electoral Violence: Insights from Indonesia

ABSTRACT

Existing literature on election violence has focused on how violence suppresses voter participation or shapes their preferences. Yet, there are other targets of election violence beyond voters who have so far received little attention: candidates and government agencies. By intimidating rival candidates into dropping out of the race, political hopefuls can literally reduce the number of competitors and increase their likelihood of winning. Likewise, aspiring candidates can target government agencies perceived to be responsible for holding elections to push for electorally beneficial decisions. In this paper, we introduce a new typology of electoral violence and utilize new data of election violence that occur around executive elections in Indonesia from 2005 through 2012. The types of violence we identified differ in these ways: a) Of all cases of electoral violence observed in this article, most incidents were targeted towards candidates and government bodies; b) candidates are generally targeted before elections, whereas voter-targeting incidents are spread out evenly before and after elections and government-targeted violence tends to occur afterwards; c) pre-election violence is concentrated in formerly separatist areas, but post-election violence is more common in districts with prior ethnocommunal violence. These distinctions stress the importance of examining when and why different strategies are adopted.     

Media Matter: How Newspapers and Television News Cover Campaigns and Influence Voters

The conventional wisdom in political communications research is that the media play a dominant role in defining the agenda of elections. In Bernard Cohen's words, the media do not tell us what to think, but they tell us what to think about. The present article challenges this conclusion. We present data on media coverage of the 1992 presidential election from the first nationally representative sample of American newspapers and compare these to the issue interests of the American public. We conclude that past claims that the media control the agenda-setting process have been overstated. Candidates messages are well represented in press coverage of the campaign, and coverage is even independent of a newspaper's editorial endorsement. We argue that agenda setting is a transaction process in which elites, the media, and the public converge to a common set of salient issues that define a campaign.     

Issue-Related Learning in a Gubernatorial Campaign: A Panel Study

This study is based on data from a three-wave telephone panel survey conducted during the 1998 governor's race in Florida. The evidence suggests that a considerable amount of issue-related learning (having to do with candidate policy stands and group endorsements) took place over the course of the general election campaign, though substantial differences were observed from one issue area to the next. Further analysis indicates that learning was especially likely to occur among voters (a) who were more knowledgeable about political affairs to start with (confirming that the so-called “knowledge gap” may be exacerbated during campaigns), (b) who scored high on a measure of advertising negativity (for one candidate but not the other), and (c) who early in the campaign, read their local newspaper less frequently. Consistent with prior research, TV news appears to have done little or nothing to boost issue-based learning among the electorate.     

How Negativity Can Increase and Decrease Voter Turnout: The Effect of Timing

Negative ads dominate campaign communication, but scholars continue to disagree over the effects of negativity on voter turnout. While some studies show that negativity leads to a lower likelihood of turnout, others find precisely the opposite. In this article, I leverage the role of timing to unify findings that were heretofore perceived as largely conflicting. I use the same data to show that at a certain time exposure to negativity can be mobilizing, but at other points in time exposure can be demobilizing. A combination of observational data and experimental results highlight these crucial conditions.     

Accentuating the Negative: Candidate Race and Campaign Strategy

This article examines the impact of candidate race and campaign negativity on candidate evaluations and turnout. Unlike previous research, we argue that candidate race and campaign negativity should be considered simultaneously. In order to test this argument, we conduct a survey experiment of a nationally representative sample of White adults and a replication study. While we find, consistent with previous research, that respondents unfavorably evaluate candidates who decide to sponsor a negative ad, there are two important exceptions to this pattern: When the ad sponsor is Black, among White respondents who view Blacks negatively, the penalty for going negative is disproportionately large, while among White respondents who view Blacks positively, the penalty for going negative is disproportionately small. More generally, our findings suggest that the effects of candidate attributes and campaign strategy on voter behavior should not be considered in isolation, as they are mutually reinforcing.     

Exploring the Consequences of Negative Political Advertising for Liberal Democracy

ABSTRACT

This paper explores existing thinking and research on the use of negative advertising strategies in political campaigning, and in particular examines their potential impact on liberal democracy. We ask what impacts negative forms of political communication may have on our system of government and democratic participation. Though political advertising makes up only a part of political discourse, an analysis of it is necessary given the increasing “marketisation” of political communication, coupled with concerns regarding the so called “democratic deficit.” In order to more truly evaluate its impact, the evidence pertaining to both the positive and detrimental consequences of employing negative ad strategies is examined. What emerges are some very real short-term benefits, some very real concerns over its use, and confusion over its “true” impact. Of particular note is the need for researchers and campaign managers to take a longer-term view of the potentially detrimental consequences of employing negative advertising strategies-to look beyond the short-term gains of winning elections and to consider the longer-term societal consequences of consistently employing advertising strategies characterised by the creation of doubt, fear, anxiety, violation and viciousness. We argue that the “winning” mentality of political ad campaigns needs to be balanced by a more “nurturing” orientation if the tenets of liberal democracy are to remain sustainable.     

Structural Models of Voter Behavior in the 2000 Polish Presidential Election

Abstract

The data of the 2000 Polish presidential election have been analyzed according to Newman and Sheth's model of voter's choice behavior (1985). Although this model was originally interpreted within the statistical perspective of discriminant analysis, it could be also extended within the framework of structural equation methodology. Namely, if the seven cognitive domains (Issues and Policies, Emotional Feelings, Candidate Image, Current Events, Epistemic Issues, Social Imagery and Epistemic Issues) are assumed to be distinct and separate, they can be treated as independent (predictive) variables with the voter's intention as a dependent or predicted variable. The three models were tested and the resuits of path analysis show the complex pattern of mutual interdependence between the cognitive domains and voter behavior. The specificity of the cause-effect relationship obtained by the structural equation methodology presented in the paper allows us to put forward some practical suggestions regarding the way electoral campaigns should be conducted.     

Political Marketing

ABSTRACT

Political marketing is a relatively new approach to analysing political activity that draws upon management marketing assumptions to describe political behaviour. These assumptions are explicitly grounded in neoclassical economic assertions about behaviour. In political science these assumptions are utilised by orthodox rational choice theory. Thus, political marketing can be located within this perspective. Rational choice provides a series of analytic models through which ontological implications can be derived, and predictions made. Yet, the political marketing approach seeks to build upon orthodox rational choice accounts, by introducing a normative element to this perspective, prescribing the internalisation of these assumptions in order to achieve the desired objective. Further, this normative aspect claims that the adoption of marketing improves the democratic process. However, rational choice is an analytical ‘toolkit’ which does not seek to make normative claims. Indeed, normative arguments are inconsistent with rational choice, which seeks to provide a scientific, value-free approach to political analysis, and, consequently, the analytical and normative aspects of political marketing need to be rendered explicit and such normative aspects challenged.     

Models of Voter Behavior in Traditional and Evolving Democracies

ABSTRACT

The data of Polish, Slovenian, and U.S. political elections have been analyzed according to Newman's model of voter's choice behavior (Newman & Sheth 1985; Newman 1999). The results of the research were interpreted with the methodology of structural equations, where cognitive domains, the media, and the emotional feelings toward the candidates were variables in mutual cause-and-effect relationships. The results of the analyses demonstrated the differences in the importance of the media for the election process. In established democracies like in the U.S. the media play an important role as independent means of delivering information, while in evolving democracies media are not independent and are oftentimes used by the competing political sides as an element in electoral battles. The article also presents proposals for studying voter behaviors within constructivist and realistic paradigms as well as some suggestions for marketing practice.