Conceptualizing Usage in Voting Behavior for Political Marketing: An Application of Consumer Behavior

Political marketing has borrowed and adapted many terms from mainstream marketing, such as image management (segmentation, targeting, and positioning) and consumer (voter). In marketing, the terms “user” and “usage” have been established, yet their application to political marketing is less clear. This paper analyzes the feasibility and usefulness of usage in the political context. Drawing from the literature on usage, a model is developed and applied to four voting environments: Britain, Australia, Russia, and Belarus. One critical factor that emerges is the concept of choice, whereby the voter may chose to indicate their preference for one party yet be forced to use a different party as chosen by collective choice. Another issue is the potential for habitual voting behavior to limit decision making. It is concluded that usage needs to be contextualized specifically for political marketing.     

Retrospective and Prospective Performance Assessments during the 2004 Election Campaign: Tests of Mediation and News Media Priming

According to many theoretical accounts of the vote choice, distal determinants (e.g., party identification) influence proximal determinants (e.g., perceptions of candidates), which in turn shape candidate preferences. Yet almost no research on voting has formally tested such mediational hypotheses. Using national survey data collected between February and September of 2004, this paper begins by illustrating how to conduct such investigations. We explored whether public approval of President Bush’s handling of a series of specific national problems (e.g., the Iraq war) influenced overall assessments of his job performance and evaluations of his likely future performance versus John Kerry’s, which in turn shaped vote choices. The results are consistent with the claim of mediation and shed additional light on the impact of various issues on the 2004 election outcome. We also tested what we term the “dosage hypothesis,” derived from news media priming theory, which posits that changes in the amount of media coverage of an issue during the course of a campaign should precipitate changes in the weight citizens place on that issue when evaluating the president’s overall job performance, particularly among citizens most exposed to the news. Surprisingly, this analysis did not yield consistent support for the venerable dosage hypothesis, suggesting that the conditions under which priming occurs should be specified much more precisely in future work.

论我国行政立法听证制度的完善

行政立法听证制度是行政立法民主化、透明化的重要标志。行政立法听证的功能主要体现在保障公民权利、增强行政立法的民主性、提高行政立法质量和提高公民的法律意识与守法自觉性等方面。针对当前行政立法听证中的问题,有必要制定统一的《行政程序法,》确定合理的行政立法听证范围,选择适宜的行政立法听证方式和设置规范的行政立法听证操作程序,以完善我国行政立法听证制度。     

Legislative Efficiency and Political Inclusiveness: The Effect of Procedures on Interest Group Mobilization in the European Parliament

This paper contributes to discussions surrounding interest group representation in the European Parliament. Drawing from conceptualizations of legitimacy, and theoretical work on information-access we argue that different procedures bestow a different type of authority to parliamentary committees affecting their legitimacy orientation, in turn impacting the balance between private and public interests mobilised. We assess a population of 10,000 accredited lobbyists, and the procedural output across the 7th legislature’s committees (2009–2014). Our analysis indicates that committees with a higher ratio of Ordinary Legislative Procedures to Own Initiative Reports see greater private interest mobilisation. Conversely, in committees where the procedures’ ratios are inverse we observe greater public interest mobilisation. Theoretically, we provide a novel approach for framing the committee’s nature from a procedural perspective, bridging discussions on interest group mobilisation and the democratic deficit. Empirically, the results overturn the premise of business dominance across the institution’s committees through a unique dataset.     

论仲裁程序与破产程序之冲突与协调

同为处理争议的程序性规范,仲裁程序与破产程序的冲突根源源于两者法本位的不同,即个人本位与社会本位的矛盾。协调两者之间的冲突,应当秉持社会公共利益具有优先性的原则,具体体现为破产程序的集中管辖制度对仲裁协议的影响、破产程序启动和进行中对仲裁程序的限制,及破产程序对仲裁裁决执行的回应。因此,当仲裁程序有利于社会公益的维护时,破产程序应当保持谦抑性,以便发挥仲裁程序的特有优势。我国立法在两个程序冲突的协调问题上法律缺位,应当结合上述协调理念,在破产法院的专属管辖权和债权人的监督权等规定上作出相应完善。     

Broadcasting party information: Can the introduction of community radio reduce the effective number of parties?

The introduction of a more majoritarian electoral system is expected to result in the consolidation of a party system as predicted by institutionalists. However, voters must have information on party viability and be able to coordinate with other voters within a constituency for an electoral system reform to have the expected outcome. I argue that the introduction of independent local radio frequencies can promote party consolidation by enabling coordination on viable candidates because of better information that becomes common knowledge. The effective number of parties (ENEP) is expected to be lower in constituencies where a larger proportion of voters listen to local radio. To test this hypothesis, access to television signals is used as an instrument for radio listening behavior to address potential reverse causality. Using 2SLS, I find that an increase in one standard deviation in regular radio listening is associated with a decrease of 0.42 ENEP in Thailand.     

Purifying Suffrage: The Conservative Attack on Voter Registration in Pre-Violencia Colombia

This article aims to contribute to the new electoral history by examining a specific practice of democracy, the voter registration card, known in Colombia as the citizenship card (cédula). After pursuing the themes of electoral reform and universal suffrage in a broader sense, the article outlines the card's history from its inception in 1929 to its role in the polemics over electoral corruption by the Conservative Party, which ranged over the period before the Violencia. While national-level politics are emphasised, the impact of the card at the municipal level also is suggested, as the critical link between the national and the local.     

Emigrant external voting in Central-Eastern Europe after EU enlargement

The European Union's Eastern Enlargement of 2004–2007 triggered a large wave of migration. While the influence of Central-Eastern European (CEE) migrants on Western European politics has been studied, the impact of outward migration and political remittances “sent” by expatriates remain unexplored, despite the salience of democratic backsliding and populist politics in the region. We ask how external voting among migrants differs from electoral results in homelands over time, drawing on an original dataset gathering voting results among migrants from six CEE countries in fifteen Western European host countries. Using models estimated with Bayesian ordinary least squares regression, we test three hypotheses: two related to the disparity of diaspora votes from homeland party systems over time; and one to the ideological leanings of diasporas. We observe a growing discrepancy and note that diaspora votes follow the ideological fluctuations in the country of origin but distort it, with CEE migrants voting for more liberal and more economically right-wing parties than voters ‘at home’.