电视新闻评论节目制作初探

作为新闻评论体裁与电视媒介相结合的产物,电视新闻评论这种体裁自问世以来深受观众欢迎.但由于电视新闻评论节目起步晚尚处于发展阶段,因此,许多地方电视台制作的此类节目离思想精深、艺术精湛、制作精致的要求还有很大差距.如何加以改变?本文作者认为:一是要从整体上把握好新闻事实的事和新闻评论的理之间的关系;二是要把握材料内容和表达角度的结构关系;三是要处理好电视评论抽象和表达工具的具象关系,运用好声画语言.     

Quality Reform in Malaysian Higher Education Governance: “Identity Formation” or “Knowledge Shopping”?

In line with its Vision 2020, Malaysia has been implementing a series of ‘quality’ reforms in its higher education sector (Sirat, 2010). For critics, these reforms are driven by an ideological shift from the idea that knowledge is a “public good” (Dzulkifli, 2011, p. 28). This study explores whether the use of ‘standards’ as governance forms would lead Malaysia towards “identity formation”, i.e. the creation of a culture-based knowledge society, or direct it towards “knowledge shopping”, i.e. the commodification of higher education. This article concludes that Malaysian higher education governance is more oriented towards “knowledge shopping” than “identity formation.”     

大学生网络购物的心理透视及教育引导

网络购物在大学生群体中已经成为一种比较稳定且普遍的购物方式。大学生网络购物背后有三省心理(省时、省事、省钱)、好奇心理、从众心理、冲动心理、达人心理、娱乐心理和发泄心理。针对这七种心理,可以从合理认知网购体验,理性约束网购行为,开展网络消费教育,弘扬生态消费文化,构建良好的网络消费环境几方面来引导大学生网络消费向健康有序的方向发展。     

如何做好电视公益广告的选题

随着我国经济发展和社会进步,以人为本的观念不断深入,电视公益广告日益受到重视.而做好电视公益广告的选题是从事创作的基础,也是电视公益事业的源泉.     

关于网络购物纠纷解决的调查与思考

随着网络购物的兴起,网络购物纠纷也日益增多,而且网络购物纠纷解决起来往往困难重重。因此,只有加强道德建设和法制教育,营造一个有利于纠纷解决的道德和法制环境,构建完善的多元化网络购物纠纷解决机制,才能更好地解决网络购物纠纷,促进我国经济的进一步发展。     

网购信任形成的动态模型研究

网络购物的信任文化不是一个静态的现象，而是一个动态的过程。已经存在的信任文化或不信任文化通过网络购物的积极或消极经验，产生增强的信任文化或不信任文化，形成新的网购信任文化背景，辐射至更大范围内的潜在网购用户，使网络购物的信任文化产生自我增强效应。     

广告中的女性与和谐社会的建构——新世纪以来中国电视广告中的两性形象比较研究

在2000～2004年获得中国广告节奖项的中国电视广告片中,男性角色总体体现了独立、主动、权威、控制、担任责任大的性别特征;女性角色总体体现了年轻、性感、被动、自我意识加强但自主性不够等性别特征.广告作品对现实中两性关系的引领和重构的影响力,是值得我们重视的.     

英美影视作品在大学英语听说教学中的应用

全国大学英语教学改革的渐趋深入使英语听说的地位和重要性日趋突显。大学英语教师在提高大学生听说方面采用了多种教学手段。其中，英美影视作品在大学生英语听说教学中有着独特的优势。在具体的教学实施过程中，策略得当、科学有效地利用好影视作品将极大地提高听说课的教学效果。     

Explaining institutional change in international patent politics

This article seeks to explain institutional change in international patent politics since the conclusion of the 1995 Agreement on Trade-Related Aspects of Intellectual Property Rights (trips). I argue that the distribution of interests in this issue area adheres to a sharp North–South distinction, and that the pursuit of largely incompatible and conflicting patent agendas by industrialised and developing countries, respectively, has led to the gradual emergence of an international patent regime complex. Focusing on trips-plus measures under various Free Trade Agreements, patent enforcement clubs and a range of UN organisations which have recently gained relevance for international patent politics, I show how the distribution of interests in this area has led to the development of two parallel and partially inconsistent international governance structures. I conclude that the distribution of interests explains the propensity of regime complexes towards stability and change, with institutional change being particularly pronounced when overlapping interests among revisionist actors enhance the prospects of collective action.     

Patterns of Internet and Traditional News Media Use in a Networked Community

Abstract

International communication has come increasingly under the impact of at least three major technological, socio‐economic, and political forces: expanded channels of communication provided by technological developments, democratizing pressures that have brought new voices to be heard in international media and forums, and new but as yet weak mechanisms for the conduct of meaningful dialogue and negotiations. Power politics has been thus increasingly supplemented or supplanted by image politics, questioning traditional boundaries between domestic and international politics, and creating image fixations that have proved occasionally inimical to accommodation of real interests. The symbolic uses of images, on the other hand, have served at least three kinds of cognitive interests: national solidarity, and domestic instrumental and global community. The Iranian hostage crisis, among a number of other contemporary examples, illustrates how these interests were served, symbolically and actually, in domestic as well as international politics. Through a case study of the hostage crisis, me paper concludes with some warnings on the potentials as well as menaces of image politics.