关于创建英文版品牌期刊的几点思考

英文版期刊从语言方面打破了交流的障碍,加速了我国品牌期刊的创建。该文从品牌期刊的概念和期刊国际化角度论述了创建英文版期刊实现品牌期刊的发展之路, 并主要从期刊质量和稿源两方面,对创建英文版品牌科技期刊进行了分析和探索。     

“外资有限并购论”与民族经济的保护

在跨国并购大潮下,民族经济面临生存危机,保护民族经济问题日显突出。本在重新界定“民族经济”概念和分析我国民族经济面临风险的基础上,着重提出“外资有限并购论”以及切实可行的保护措施。     

论刑侦信息意识的培养

刑侦信息意识,是指刑侦人员和专门情报工作人员对刑侦情报信息客观存在的反映过程及其选择、吸收、利用情报进行创造性思维的一种能力。由于自身思想认识及目的不明确,一部分民警在刑事犯罪信息工作中表现出意识不强。因此,必须从加强刑事侦查情报理论知识的学习,培养情报主体高度的事业心和强烈的责任感;积极参加刑事侦查信息工作,不断积累实际经验;培养刑侦信息主体的观察发现能力;要善于汲取、借鉴别人的做法和经验等方面提高侦查人员的信息意识。     

电视频道与栏目传播论

随着媒介传播竞争的加剧和媒介产业化的发展,电视节目的传播效果倍受关注。研究电视频道的综合化、差别化和公众化,探讨电视栏目的品牌化建设,对于电视媒介的创新发展具有应用价值和理论意义。     

From local to global： Can local journalism be a new approach to environmental awareness？

Turkey＇s media agenda mostly consists of European relations, the Middle East question and Iraq. The rest of this agenda is predominantly economic news. Because of its geographical location, it is difficult for environmental problems to be perceived as leading problems and find places in Turkey＇s national newspapers. The importance of the local media arises in creating awareness about the environmental issues and forming public opinion in order to find solutions. Due to the immediacy component of news, creating public opinion about the environment through local as opposed to national media is considered to be a more effective method. It is purpose of researcher to determine whether this which is seen to be effective theoretically will also have the same effect in practice. In this research, content analysis will be applied to three local newspapers in Turkey. It has seen that the local media reports environmental news, its source are government and city hall. It has given information to form awareness to the environmental issues.     

Political Brands: Can Parties Be Distinguished by Their Online Brand Personality?

This paper investigates whether five English political parties are differentiating themselves based on the brand personality they are communicating through their websites. The relative brand positions of five English political parties are analyzed using Aaker's brand personality scale. The text from each party website is analyzed using content analysis and a dictionary-based tool. The results are plotted in relation to one another on a correspondence analysis map. We find that the two main dimensions on which parties’ brand personalities differ relate to the trade-offs between communicating competence and communicating sincerity and between communicating sophistication and communicating ruggedness. We find that parties’ brand personalities are distinctive, with the exception of the Green Party, and that the position of one party, the United Kingdom Independence Party, is particularly distinctive. Our research uses Aaker's existing framework for thinking about brand personalities, rather than creating a new framework for politics. By using an existing framework, we are able to use tools developed in other disciplines and show their usefulness for the study of political marketing.     

Linkedin Users’ Self-Brand Congruence,Attitudes and Social Media Use Integration

This article describes a sample of LinkedIn users in South Africa. The main purpose of the study reported on was to compile a consumer profile of LinkedIn users based on several measures (e.g. usage behaviour, self- and brand-personality traits and attitudes towards the LinkedIn brand). The study contributes to the literature by including users’ personality traits, perceived brand-personality traits, self-brand congruence (SBC) and social media use integration (SMUI) in the investigation. Self-congruity theory was used as a basis to examine SBC in the LinkedIn context. The study entailed a cross-sectional quantitative design using a survey of LinkedIn users in Gauteng, the economic hub of South Africa. The primary results indicated that despite low usage patterns, users’ SBC is high and their attitudes towards the LinkedIn brand are positive. SMUI is not prevalent, yet it correlates positively with brand attitude.     

公民法律意识的培养与法治社会的生成

在依法治国方略下,公民法律意识对法治现代化进程的作用日益凸现。法治现代化的核心是法律意识的培养和树立,人的法治观念的现代化是法治现代化赖以顺利进行并取得成功的先决条件。     

如何提高网络新闻专题的影响力

网络新闻专题具有传统媒体专题不可比拟的优势,它既具集成性又具延展性,既具共时性又具延时性,还具有数据库的作用,所以在引导社会舆论方面应承担更多的社会责任。网络媒体可以通过实施策划、利用品牌优势、名人效应、实行媒体联动提高网络新闻专题在受众中的影响力。     

公共服务供给视角下的公民参与探究

公民意识和公民社会的兴起与发展为实现公共服务供给满足公共需求奠定了思想基础和提供了路径。政府作为公共权威的代表，需要通过相关路径选择发挥公民参与在公共服务供给中的积极作用，提高我国公共服务供给能力。