以生态文明建设思路 提升桂林旅游品牌

利用好桂林独具特色的生态旅游资源、文化资源和良好的旅游氛围大环境优势,优化发展环境,整合旅游产品,提高服务质量,强化营销策略等,提升桂林生态旅游品牌,大力推进生态文明建设,这对全面实施《桂林国际旅游胜地建设发展规划纲要》,打造国际旅游胜地,建设美丽桂林具有十分重要的意义。     

Dealing With Diabetes

正Changes in the quality of life for average Chinese citizens have resulted in unforeseen circumstances TREATMENT:A doctor gives consultations to a resident at a diabetes awareness event in Hefei,Anhui Province,on November 14,2012,or World Diabetes Day     

打造国际品牌提高企业经济效益--以格力电器为例

任何一家企业其生产经营的核心目标就是追求利润,因为利润是企业的血液,如果没有利润,企业就无法生存,更谈不上长足发展。经历了一场全球性的金融危机后,在全球经济举步维艰、市场需求持续不振的大环境下,海内外家电巨头纷纷陷入困境。然而在激烈的国际竞争市场上,在国内劳动力和原材料价格不断提升、难以取得核心技术突破的情况下,格力电器却做出了非常明智的抉择,即通过专业化生产、实施精品战略、走国际化道路打造国际品牌,进而提升格力产品价格、获取规模经济效益、吸引优秀人才、占领国际市场并实现供需双赢,最终使格力电器成功实现了迄今为止、全球首个依靠单一品类突破千亿元的家电品牌,从而保持了格力电器在全球家电产业中的霸主地位,让"中国制造"再次领跑在全球家电行业的最前列。     

浅析偷渡案件的证据收集

公安边防部门的重要职能之一就是打击偷渡犯罪,在侦办偷渡案件过程中证据的收集至关重要。然而实践中却不同程度存在着证据收集不及时、不全面,忽视痕迹性证据的收集,缺乏对电子证据的收集能力等问题。因此,公安边防部门只有不断的增强证据意识,充分利用科学技术,发挥痕迹性物证的作用,提高偷渡案件的证据收集水平,才能有效打击偷渡犯罪,维护社会稳定,维护我国在国际上的良好形象和声誉。     

Iron Hand on Terror

正Sufficient awareness must be raised of the severity and complexity of terrorism in Xinjiang Uygur Autonomous Region,secretary of the regional committee of the Communist Party of China Zhang Chunxian said on August 2,2014 after violence in Shache County on July 28claimed 37 innocent lives and injured13 people.The shooting dead of 59 terrorists and arrests of 215 underline the horror of the situation,and the dire necessity for an anti-terror strategy.The obvious planning of this incident has confi rmed that there was collaboration between terrorist groups outside     

“63-YEAR EXPERIENCE OF PROMOTING FRIENDSHIP WITH CHINA”

正Even though the Sri Lankan envoy to the Court of Claudius Caesar in the first century A.D.mentioned about trade between Sri Lanka and China,it took 19 more centuries for the two peoples to develop an uninterrupted mutual awareness and friendship.Linkages of diplomatic,cultural and trade which occurred during that long historical episode could not register a lasting     

Strategies moulding brand reputation building in the early 21st century

Abstract

Since the mid-1990s, the changing political, economic and social environment and globalisation have contributed to change business behaviour in South Africa. Nowadays, business strategies are built alongside sustainable business goals, with renewed emphasis on quality and brand reputation management. Business intelligence (BI) systems and research demand show clear emphasis on customer brand franchising and brand citizenship in particular. Brands are no longer used only as marketing communication tools. Nowadays, brand companies seem well aware of stakeholders’ concerns with non-financial business aspects and are responding through re-branding, improved customer relations and good corporate citizenship behaviour. Consequently, direct customer feedback via customer satisfaction and franchise-building research, as well as corporate citizenship image and perception surveys have emerged as key research tools that generate business intelligence used to build and protect company reputation. The way in which contemporary research designs are constructed to guide reputation building and protection, and how these inputs are used to guide business reputation strategies form the core of this article. The discussion reveals that corporate reputation and brand management functions are increasingly being synchronised in support of customer-based brand equity, customer franchise and reputation building. This suggests substantial communality between the management functions relating to corporate reputation and branding. Corporate branding and reputation are anticipated to evolve as a core business strategy aimed at building and protecting corporate identity and image. To meet this endeavour, companies will continue to brand their identity and image and create brand awareness and customer relations to enable stakeholders to differentiate company products, services and features from competitor offerings, but will simultaneously strive to enhance customer loyalty. Customer care and ethical behaviour will probably lead the thrust in creating positive corporate reputation. As long as corporate reputation building and branding are pursued, the demand for business intelligence information related to these topics will remain a priority and will guide future marketing and communication strategies in building and protecting corporate reputation.     

Firestorm Response: Managing Brand Reputation during an nWOM Firestorm by Responding to Online Complaints Individually or as a Cluster

ABSTRACT

This study provides evidence of how marketers should respond to a sudden discharge of negative word-of-mouth (nWOM) communication that spreads rapidly across social media platforms, known as an online “firestorm.” The study aimed to determine whether a company’s response policy during an online firestorm influenced their brand reputation among observers of the firestorm. An experiment offered three different company approaches to the firestorm. The study used a conclusive quantitative design by manipulating independent variables in a controlled environment in order to infer causality through an online survey to 300 participants. The study shows that when faced with the option of replying to a cluster of complaints or each individual complaint, a more positive brand reputation is engendered through individual replies. While research in digital marketing has progressed to provide companies with strategies to use digital platforms as a marketing tool, the negative side of social media—in this case online firestorms—is still largely left unattended. Addressing the direct issue of how to respond to online firestorms is therefore of significant relevance to marketing practitioners and academics.     

On a Sociology of the Media

This article presents a detailed examination of the mass media's influence on candidate visibility and candidate awareness in House elections, using media markets as the vehicle for analysis. Simple comparisons reveal striking media market effects on both visibility and awareness: Voters are much more likely to report contact with the candidates in “media market districts"—House districts where there is a close fit between the local television market and the district's boundaries. Candidate recognition figures are also markedly higher in the media market setting. These findings indicate that the mass media have the potential to strongly influence competition in House races: Challengers are able to use the media advantages in media market districts to overcome the exposure gap associated with the incumbency advantage. Closer inspection reveals that these effects hold true even after controlling for other factors, most notably the spending activities of the candidates. These results suggest a substantial media influence on candidate awareness and thus on competition in House races.     

Communicating about child sexual abuse with the public: learning the lessons from public awareness campaigns

Despite numerous public awareness campaigns child sexual abuse (CSA) remains a significant global issue affecting millions of children. This suggests that such campaigns have had minimal impact, and the paucity of good quality empirical evaluation makes it difficult to establish what has worked and what has not. This article considers how different and evolving approaches to public awareness campaigning on CSA since the 1990s have influenced (or not) attitudinal and behavioural change. The article reviews a number of key initiatives from around the world and identifies common themes that can inform campaigning and prevention efforts. Recommendations for further research efforts, social problem framing, and targeting are offered. The article concludes by arguing that more recent multi-faceted campaigns which combine a range of messaging methods are more likely to turn public awareness campaigning into public action campaigning.