党内民主运行：问题、原因及对策——以政治文化为研究视角

党的十六大以来，党内民主制度建设取得了长足进展，然而党内民主运行仍面临诸多困境，如以权力划分党员权利，以书记为“当然”核心，由组织“控制”选举局面等。造成党内民主运行困境的原因是多方面的，缺乏民主文化的有力支撑是其深层原因之一。现阶段，只有大力弘扬党内民主文化，积极培育党内民主意识，及时更新党内民主观念．才能为党内民主建设提供有力的理论支撑。     

进一步增进农民法律意识的路径分析——以吉林省农民法律意识为分析基点

吉林省是农业大省,农民的法律意识将直接影响到吉林省的社会经济建设与发展。而我们通过调查问卷与走访发现吉林省农民的法律意识总体还算良好,但仍有待加强。本文通过对目前吉林省农民法律意识的现状分析,试图提出进一步培育农民法律意识的对策,以期为吉林省的新农村建设略尽绵薄之力。     

Interformative meaning of signs: brand naming and globalization in China

This article looks at how global and local values are interformed in the linguistic signs of global brands transposed in China. The data under study here consist of a variety of American global brand transpositions collected from Chinese websites, newspapers, magazines, and television. A close examination of these Chinese transpositions reveals that American brands are transposed in three different methods: phonetic, semantic, and phonosemantic. Drawing on the social semiotic approach, this study attempts to explicate the specific ways in which the Confucian views of the interconnection between sign and reality are signified in the globally stylish signifiers of the US brands. It is argued that global brand transposition is a process of semiotic construction in which global and local cultures converge into a unique system of signification in China.     

Semiotizing a product into a brand

A product is simply something that is material or substance of some kind. In order to be transformed into a brand with its own code of meanings and system of rhetorical allusions, it needs to be semiotized. And the marketing and advertising industries have become semioticians in this sense, semiotizing a product by assigning it a name, a visual sign (logo), a system of language forms (slogan, taglines, etc.), and then textualizing the brand by creating appropriate ads and commercials for it. This paper will show how this network of semiotizing events coheres into an overall macrotext to produce the brand as a sign system.     

Brands as semiotic molecular entities

The purpose of this article is to contribute to the understanding of how brands are a phenomenon endowed with signs and meanings. From the background of Peirce's process of representation a model is developed that characterises brands as a network with three semiotic dimensions. Signs of brands spread out in the markets and establish relations of dependence between different elements. Brands can be defined through the wholeness of these semiotic elements and their relations, resembling a molecule. Thus, it is proposed that brands can be regarded as tridimensional molecule-shaped networks of semiotic elements that evolve through continuous processes of representation. The implications of the model are discussed and the article ends with suggestions for future research.     

Observatory's linguistic landscape: semiotic appropriation and the reinvention of space

Using a longitudinal ethnographic study of the linguistic landscape (LL) in Observatory's business corridor of Lower Main Road, the paper explores changes brought about by the influx of immigrant Africans, their artefacts and language practices. The paper uses the changes in the LL over time and the development of an “African Corner” within Lower Main Road, to illustrate the appropriation of space and the unpredictability, which comes along with highly mobile, technological and multicultural citizens. It is argued that changes in the LL are part of the act of claiming and appropriating space wherein space becomes summarily recontexualized and hence reinvented and “owned” by new actors. It is also argued that space ownership can be concealed through what we have called “brand anonymity” strategies in which the identity of the owner is deliberately concealed behind global brands. We conclude that space is pliable and mobile, and that, it is the people within space who carve out new social practices in their appropriated space.     

中泰乡村旅游比较研究——以中国龙脊梯田与泰国黎敦山发展项目为例

文章以中国桂林龙脊梯田景区和泰国黎敦山发展项目为例,对中、泰两个代表性乡村旅游项目开发与管理进行研究与分析。文章从旅游产品开发历史与发展现状、社区参与旅游项目、民族文化内涵的挖掘与保护、乡村民俗旅游项目品牌建设四个视角进行分析,提出以"政府指导、企业执行、社区融入、居民获益、社会认可"为原则的乡村旅游开发与管理模式,发展社区融合的乡村旅游项目,发挥旅游扶贫效益,为我国乡村旅游更好更均衡发展提供借鉴。     

打造“警察品牌”,培养品牌意识——构筑新型的警民互动关系模式

品牌是一种无形的资产。将经济学的“品牌”概念借用于警察行业,从如何打造警察品牌、培养警察的品牌意识这一视角展开深入思考,以期探索出一种新的警民互动关系模式,树立良好的警察品牌形象,从而最大限度地赢得公众的理解、支持与合作,以促进警察工作的顺利开展。     

把新生入学教育纳入“一院一品”特色活动的工作构想

根据对“一院一品”理解，将新生入学教育作为学院“一院一品”建设的重点。在实际工作中，业已形成了以“三个一”（即做好“第一环节”、讲好“第一课”、搞好“第一次活动”）和“四个一主题班会”（即畅谈一个理想、介绍一位家人、讲述一段经历、推荐一部好书）为核心，结合心理、学习、交流活动的一整套入学教育模式。做好新生入学教育工作对于适应新形势下的大学生思想政治教育工作有着举足轻重的作用。     

外资品牌控制和技术控制及法律对策——我国外商投资政策转型背景下的考察

外资对品牌和技术的控制,已经危及我国产业安全。在我国外商投资政策的主题由"招商引资"向"招商选资"转变的背景下,在对外商直接投资的溢出效应的认识深化的条件下,通过立法对外资品牌控制和技术控制进行较为严厉的规制是必要的和可行的。《反垄断法》上的企业集中事前申报制度,不足以对外资品牌控制和技术控制予以有效规制,应当利用国家安全审查制度对其进行规制。