Arts Organizations and Branding: Creating a New Joint Brand for Three Arts Organizations

This article investigates brand architecture by analyzing stakeholder perceptions of brand images when a new joint brand is created for the existing brands of three arts organizations. The theoretical framework is based on previous literature on brand architecture and brand image. The empirical study is based on a quantitative, 418-respondent survey among stakeholders of these three arts organizations. The study makes two major theoretical contributions. First, the results show that the new joint brand can be endorsed by the existing sub-brands, contrary to brand-architecture literature. Second, even in the case of a new brand, stakeholders perceive the functional attributes as important.     

The meta-discourse of contemporary brands and the indexing of consumption: a way to build bonds of meaning

There is an important volume of reflections on the theoretical and methodological proximity of semiotics and brand. I emphasize the texts of Lencastre and Corte-Real on brand myopia, Perez on brand expression and the proposition of a brand analysis model based on TGS de Peirce, and Mick with his studies of branding, marketing, and advertising, among others. However, the constitutive tension of the sign-brand, in its complexity as a media phenomenon determined by the sign object, pulsates in harmony with the emotional, associative, and cognitive relations it is able to generate in the interpreting minds. Brand as a complex sign, detached from the shackles of marketing management, grows toward the performing hybridism of digital technologies and arts, finding its interpreters – open-minded, active, and desirous of constant negotiations of meaning – in countless semioses. The purpose of the present article is to show that the sign strength of contemporary brands lies in their ability to index consumption based on advertising metadiscourse that reveals its audiences' social values and the objectual power by which it is determined. To this end, the study integrated knowledge of the semiotic analysis of the expressions of twenty international brands in the fashion, food, and technology industries, and the systematization and analysis of their value offers.     

加快广西六堡茶产业化发展的对策研究

六堡茶是近年来广西通过地理标志产品保护成功培育的特色产业。文章从六堡茶品牌战略规划、管理和维护的短板等方面,分析了六堡茶产业化中存在的问题,提出了制定和实施区域产业品牌战略、六堡茶产业化战略、六堡茶文化旅游开发战略,加大对品牌、流通、科技、标准化、基地建设扶持力度等一系列加快六堡茶产业发展的对策和建议。     

增强领导干部忧患意识的四个维度

党的十八大报告指出,面对人民的信任和重托,面对新的历史条件和考验,全党必须增强忧患意识,谦虚谨慎,戒骄戒躁,始终保持清醒头脑。作为党的领导干部更要有强烈的忧患意识,常怀忧党之心,恪尽兴党之责。     

马克思历史唯物主义实践观及其中国化进程

马克思使辩证法走向历史的深处,以实践观更新了以往哲学家观察历史和现实的方式,指出社会存在决定社会意识。历史唯物主义对中国知识界的思想启蒙,更新了中国人的政治观念,形成了百余年来中国社会发展的生动图景。改革开放为中国社会发展提供了新的历史契机,形成了灵活运用历史唯物主义的实践自觉。推动改革进一步走向深入,必须深入研究历史唯物主义实践观及其中国化进程,形成与当今中国经济和政治发展相适应的文化气象,这是推动中国改革的实际需要,也是在新的时代条件下实现中国梦的必由之路。     

浅议公安系统网络安全与建设

公安信息网的安全管理是一个全方位、多层次的问题,是一个不断完善和不断提升的过程。没有一种技术可以绝对保证网络安全,人的因素也很重要。因此,要做好内部的网络安全,不仅仅需要高新的安全技术手段、周密的安全策略,更需要不断提高系统管理人员和系统使用人员的安全意识,让网络中的每一个用户都对网络安全问题重视起来,做好信息安全防范工作,这才是最关键、最好的、最有效的解决方案。     

职业安全卫生教育问题的探讨

造成职业伤害的主要因素之一是职业安全卫生教育的不足。安全卫生培训教育的最主要目标在于提高职工的安全卫生意识 ,为此 ,科学地传授安全卫生知识与技术 ,预防和减少职业伤害 ,是职业安全卫生教育所必须研究和解决的课题。     

当代大学生道德认知状况研究报告

本文运用问卷调查与统计分析方法探讨了当代大学生各个层面的道德认知问题。研究结果表明：对跨世纪的这一代大学生急需加强人文主义教育,而尤以对工科大学生的人文素质教育意义更加重要;大学生中,女生的道德认识水平普遍高于男生;父母的文化程度与大学生的道德素质有明显的正相关;市场经济对大学生道德认知的消极意义与积极意义并存,其消极影响有扩大和蔓延倾向;父母的职业对大学认知的消极意义与积极意义并存,其消极影响有扩大和蔓延倾向;父母的职业对大学生道德认知水平的影响没有显著差异;从总体上看,大学生道德认知的发展城乡差异不显著,这与改革开放以来,我国农村加速城市化进程有关,也与农村大学生适应城市化生活有关。     

城市养狗诱发的治安问题及其治理初探

养狗是城市居民闲暇生活的点缀,但在越来越多的城市因养狗破坏环境卫生、狗咬伤(死)人事件,以及因养狗纠纷诱发的伤人、杀人、诈骗等案件危害城市的社会治安。治理城市养狗诱发的治安问题,需要培养居民文明养狗意识、完善限制养狗的法律制度、重视狗患警情、及时化解养狗矛盾纠纷等多策并举。     

Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors

Political parties with strict party discipline are well-placed to demand that their election candidates and legislators promote the party brand. The franchise-franchisee relationship causes representatives to relinquish individual expression in exchange for centralized party messaging. This article looks at how a strategic desire for party unity combines with internal brand management to turn lower-ranking politicians in a parliamentary system into party brand ambassadors. Our Canadian case study draws on in-depth interviews with party leaders, Members of Parliament, political staff, candidates for office and prospective candidates. The implications for representative democracy in a Westminster system are considered, including the representational constraints for racial and sexual minorities.