Brand Innovation and Value-Creating Practices of the City of Johannesburg’s Twitter Community

Abstract

Brands facilitating and sustaining healthy brand communities on social networks such as Twitter benefit from collaborative engagements where members are inspired to suggest innovative ideas, solve problems and enjoy a sense of commitment to their social membership co-creative space. We explored how brand innovation practices contribute to the collective value-creating practices within the social media-based brand community hosted by the official City of Johannesburg (CoJ) Twitter account. This purposive sample include 1,232 tweets during Youth Day, followed by one in-depth, semi-structured interview with the social media manager of the CoJ Twitter account to confirm and contextualise findings. Thematic analysis in a qualitative design found five of six brand innovation practices, namely animation, openness, linking, structuring and theorisation. The CoJ social media-based brand community was co-created innovatively owing to high levels of engagement, room for fun and effective communication on service delivery issues so that the brand community continuously increases its membership and commitment. Findings confirmed eight of twelve value-creating practices, namely welcoming, empathising, governing, evangelising, justifying, grooming, customising and commoditising. The healthier a brand community, the more extensive the variety of innovation practices for a brand.     

论公民金融意识与我国信用体系的完善

建立信用制度,发展信用体系,是我国完善社会主义市场经济的必由之路。而信用体系的建立必须以公民与企业的自觉习惯为基础。只有解决了金融意识这种软环境的问题,信用的硬制度实施才能有保障。     

品牌战略:和谐警营建设的新视野

品牌战略是组织将品牌作为核心竞争力,以获取差别"利润"与"价值"的一种管理战略。品牌战略的本质是塑造出组织的核心专长,从而确保组织在长远发展中形成良好稳定的价值形象,以提高公众对其的认可度、忠诚度,进而解决影响彼此心理契约不和谐的问题。从"枫桥经验"到"济南交警"、"本溪公安",警察队伍中塑造了一个个典型的组织"品牌",对警察品牌战略的研究,为警察实践部门理性看待和解决队伍建设中的瓶颈问题提供了新的视野。     

Evolution of Political Branding: Typologies,Diverse Settings and Future Research

Political branding has developed into an established and vibrant sub-discipline of political marketing. Indeed, political branding research continues to push boundaries by critically applying consumer based branding theories, concepts and frameworks to the political environment. Recently, political branding scholars have segmented research into different categories such as corporate, candidate, leader, local-regional, internal or external in orientation. Despite this development, there continues to be limited research on alternative or different typologies of political brands. This study reaffirms political branding as a distinct area of research and discusses how political brands can be conceptualised and operationalised. Further, drawing on seven empirical and conceptual papers, which focus on different typologies of political brands from a range of international contexts including Canada, USA, Iceland, Indonesia and India, we reflect on the current political branding environment. We conclude that there are multiple relationships and numerous interconnected political brands, which represent an intricate environment or ecosystem. This study offers academics and political actors guidance on how to conceptualise political brands and provides a starting point to map out the ecosystems of political brands. Finally, this study provides explicit calls for further research in political branding.     

利用彩色文件上的图文特征鉴别喷墨打印机品牌

目的通过彩色文件上的图文特征鉴别喷墨打印机的品牌。方法在体视显微镜下观察采用不同喷墨机理的惠普、佳能和爱普生三大品牌喷墨打印机打印的彩色图文。结果通过对彩色图文上六种墨迹形态特征的比较,发现三大品牌喷墨打印机打印的彩色图文存在明显差异。结论依据这六种特征对三大品牌的喷墨打印机进行鉴别。     

西部少数民族地区农民法律意识探析——以香河村为例

在西部少数民族地区,国家法的权威性受到挑战,有时甚至让位给处于边缘的习惯法。笔者认为之所以出现此情况,是由于法律资源备置不合理、传统文化习俗与国家法的断裂、经济发展不平衡、法律信息不对称和农民法律心理等方面在作祟。因此,要提高西部少数民族地区的农民国家法律意识,就必需实现国家法与传统文化习俗的融合、加强法律资源投入、创新法律宣传手段、把审判带入农村和让农民积极参与市场经济活动等等。     

农村未成年人的法律意识与犯罪——以江西省某县为调查对象

近年来,农村未成年人犯罪率不断攀升,引起了社会的密切关注。为了有效抑制和预防农村留守未成年人犯罪的发生,找出其犯罪的原因是抑制和预防犯罪的重要前提。本文就农村未成年人犯罪情况对江西省某县进行了调研,根据调查结果发现农村未成年人的法律知识匮乏、法律意识非常淡薄。为预防和遏制农村未成年人犯罪,不仅要重视学校教育,还要重视家庭、社会等方面因素,同时采取各种措施普及农村未成年人的法律知识。     

强化工会意识 走实群众路线

天津市第一中心医院工会在强化工会意识方面,做到了强化学习意识、公仆意识、宗旨意识、廉洁意识、节约意识,通过加强组织建设、完善各项制度、转变工作作风、推进民主管理进程、参与医院改革、做好医院文化的认知认同教育等活动,走实群众路线,把工会各项工作落到实处。     

高职英语教学中文化意识培养研究

在当今全球化背景下,广泛的文化交流要求高职院校的学生熟知中西方文化差异。因此,文化意识培养在高职英语教学中越来越重要,也越来越受到教师和学生的关注和重视。文化意识的培养在高职英语教学中有巨大的现实意义,它既是教学的重要方法,也是培养交际型实用人才的基础。     

反侦查行为若干要素分析

反侦查是当前刑事犯罪中最具时代性的现象，伪造身份、异地作案、高科技犯罪、网上销赃等成为当前犯罪一种“时尚”。一直以来，侦查面对反侦查的挑战颇感困惑，侦查技术的发展总跟不上犯罪发展的步伐，如何认清反侦查的本来面目是侦查无法回避的问题。通过对大量刑事案件的研究，采用文献、实证资料研究的方法，对当前我国刑事侦查过程中所遇到的一些反侦查行为进行研究，对反侦查行为若干要素进行了系统的分析。