Miscommunication in the COVID-19 Era

This article discusses issues around the communication of preventive health messages related to COVID-19 to indigenous language-speaking communities in Ecuador, Peru and Bolivia. Official communication is primarily in Spanish, and the many translation initiatives that have arisen do not always succeed in getting the message across due to the lack of cultural interpretation that needs to accompany the linguistic message. This situation compounds the vulnerability of indigenous peoples in the face of the crisis.     

Political Brand Equity Model: The Integration of Political Brands in Voter Choice

The voters’ choices about political parties have many similarities with how they make their choices about commercial brands. Therefore, political parties are now constantly applying the concept and strategies of brand management to make the political product attractive, appealable, trustable, differentiable, a source of long-term relationships, and a decision-making driver. Furthermore, the political parties have to play an active role in the community's political socialization processes, which rely heavily on branding strategies. Because, the party equity is largely based on the community's social gregariousness that has profound effect on the electorates' propensity to participate in the politics. This study has deeply explored and broadened the concept of party equity analogous to commercial brand equity typology by developing a politics-specific brand equity model. This model demonstrates the integration of political brands in voter choice. Empirically, this model has been validated by collecting 550 valid responses from the constituency of District Gujrat, Pakistan. A careful analysis of these responses through structural equation modeling methodology has revealed that political parties vary according to the outcomes of their role in the political socialization process of the communities, loyalty, and voters’ attitude. Parties that have favorable role in the socialization process have strong party knowledge and thus have high party equity as compared to competing political parties, which have a weak position of party knowledge. Similarly, this study provides the roadmap and guidelines for the political parties to manage their party equity. Similarly, the model would be able to facilitate political parties in comparing different constituencies on the basis of their diversified social dynamics and political knowledge and in the development of a constituency-based manifesto, also termed “localized manifesto,” to further enhance their vote bank.     

A sociosemiotic approach to consumer engagement in user-generated advertising

User-generated advertising (UGA) has been booming over the past few years as marketers have been actively seeking to enhance consumer engagement. Yet, our understanding of the implications, the importance and the potential of UGA from a cultural branding point of view remains limited. This study furnishes the conceptual model of consumer cultural engagement in order to appreciate in a more nuanced manner than afforded by consumer sentiment analyses how UGA contributes to fleshing out co-creatively a brand vision. To this end, a sociosemiotic approach is pursued by dimensionalizing the cultural resources employed in UGA along the interlocking layers of text/register/domain in a cline of instantiation. The conceptual model is exemplified by recourse to a UGA corpus from the 10th and final wave of Doritos’ Crash the Super Bowl promo mechanism, undergirded by a mixed methods research design that features a grounded theoretical procedure, facilitated by quantitative analyses.     

评英汉词典中词汇翻译的“一步到位”

英汉双语词典在处理词汇时,翻译的比重应大于释义。本文旨在指出一般英汉词典中某些词汇在翻译上的不足或疏漏,目的是希望日后的英汉词典能更上一层楼。     

河南省发展农产品区域品牌的意义探析

河南省是一个农业大省,名特优农产品资源十分丰富,发展农产品区域品牌,推进农产品的品牌化经营,是提高河南省农产品的市场竞争力,增加农民收入的一种有效手段。其对河南农业发展具有重要的意义。     

日本马克思主义研究对中国的传播贡献

文章从马克思主义传播史的视域,梳理了1899至2013年传播到中国的日本马克思主义110年的研究文献,包括日本期刊、日本学者、日本著作对中国马克思主义的传播贡献。其中,河上肇的贡献和影响最为突出,其著作《马克思的唯物史观(二)》,成为西方马克思主义向中国传播的开篇之作,河上肇的其它著作以多种方式被多人,或译为中文或作为翻译德、英译本的参考附录在译著内。河上肇在日本京都大学的马克思主义课程,影响一代留日中国学人。中国马克思主义输入性传播,1903年至1930年日语译本的贡献是主流,1930年被德语版本取代,1957年日语译本贡献力恢复,1982年重新达到一个高潮,并从被动接受转向主动分析、选择性吸收,一直到2013年。     

世界文学与中国现代诗歌的世界性

世界文学概念自歌德提出之后,经过不断的讨论和阐释,成为重要的理论范式和方法。丹穆若什强调,世界文学是从翻译中获益的文学,它不是指一套经典文本,而是指一种阅读模式。宇文所安以北岛为例分析了中国现代诗歌在向世界传播过程中的得与失,以及文化民族化与全球化等问题。在世界文学的视域下,中国现代诗歌的发展与流变轨迹既体现了民族化的内在诉求,也见证了其参与世界交流与对话的外在需要。中国现代诗歌的重要发展阶段及集大成者诗人的创作历程,都显示出其在融通民族性与世界性上的不懈努力。中国现代诗歌何以走向世界?罗伯特·白英1947年编译出版的《当代中国诗选》提供了一些可资借鉴的经验与模式。研究世界文学与中国现代诗歌的世界性,有助于推动中国文学与文化走出去,提升文化自信,增强中华文明的传播力与影响力。     

新乡贤统战工作推动乡村振兴的实践和启示——以上虞新乡贤统战工作为例

统一战线是乡村振兴的重要法宝,乡村振兴为统战工作提供了新的领域。新时期统战工作将新乡贤群体作为其工作对象,开拓了新的工作局面。近年来,上虞统战在凝聚引导新乡贤推动乡村振兴方面取得了一定成效,通过对上虞新乡贤统战工作的案例分析,得出基层统战部门推动新乡贤助推乡村振兴,实现新乡贤工作和基层统战工作“互融共赢”,必须要处理好以下四对关系:官方与民间、传承与创新、“找出来”与“用起来”、制度与机制等关系。     

Creating a ‘what works’ translational tool for police: a researcher-city government partnership

ABSTRACT

In recent years, a number of translational tools have been developed in policing to make the growing research evidence base more accessible and useful for practitioners and policymakers. Here we focus on the creation of the ‘What works in policing?’ website, which resulted from a collaboration between a government agency in Seattle, Washington and researchers at George Mason University and Arizona State University. We describe the site in detail and its similarities to and differences from existing translation tools, as well as the rationale for a local government’s involvement in translational work. In particular we focus on efforts to link the site with the work of the Seattle Police Department through a case study approach. We review indicators that suggest the site is being well-utilized and close with thoughts on the future of translational work in policing and efforts to ensure translational tools are useful to practitioners.     

安徽人文讲坛品牌打造的实践与推广

为了更好地将人文社科知识转化为解决实际问题的智慧,肩负起时代使命,安徽人文讲坛在实践中找方向,在探索中谋发展。为此,把握安徽人文讲坛在其品牌打造过程中所发挥的作用及角色定位,剖析讲坛工作中存在的问题和不足,提出办好安徽人文讲坛的几点建议。