网络参与下的政府行为选择

网络参与具有技术性与政治性、普遍性与特殊性、间接性与直接性、有序性与无序性等多向度、双重性的特点。这些特点的交织,决定了网络政治参与既可能有利于推进民主政治发展的进程,又可能使政府行政陷入困境。因此,担当公共责任、增强回应能力、引导有序参与,是我国政府的必然选择。     

北京物联网建设和发展现状的调查与思考

物联网被很多国家当作应对国际金融危机、振兴经济的重点领域。我国也将物联网产业纳入到国家战略性新兴产业范围,并加大了物联网研发和建设的力度。本文通过调查研究当前北京物联网建设和发展的状况,分析研究制约北京物联网发展的因素,提出推进北京物联网建设和发展的相关对策建议。     

Marketing good works: new trends in how interest groups recruit supporters

Charities or interest groups need to attract supporters, who offer both financial support and participation, to achieve their overall goal of influencing public affairs. They can use political marketing to help them attract and retain such supporters. Existing literature indicates they use marketing techniques such as direct mail to communicate to potential new supporters, but new research has discovered that the influence of political marketing is much more comprehensive. The most effective groups are now using political marketing to design the package they offer to supporters. They go through a four‐stage process. First, they conduct market intelligence to understand what supporters want from the organisation and second, they design their product accordingly. Third, they communicate this to potential supporters and then finally deliver campaign progress and they communicate this to existing supporters. They use marketing concepts: they adopt a market orientation and build an organisation designed to take account of its users' needs and wants. Although such charities are often associated with non‐business behaviour, the most successful groups are adopting the concepts and techniques of comprehensive political marketing as the means to increase their influence on government and public affairs. Copyright © 2003 Henry Stewart Publications     

日本电视剧通过互联网在中国大陆传播现状

互联网已成为日本电视剧在中国大陆传播的新平台,但对该平台的研究却与其受关注程度不对等。日本电视剧通过互联网在中国大陆传播的主体是将日本电视剧上传至互联网的字幕组及个人,客体是通过互联网在中国大陆传播的所有日本电视剧,受众以日语学习者、偶像剧迷、年轻白领为主。日本电视剧通过互联网在中国大陆的传播具有先行快速便捷、客体数量庞大却制作不够精良、受众范围小、影响力大等特点,在中国的影响遍及语言、服饰、饮食、旅游等社会生活的方方面面,也面临着版权保护难度高、跨文化传播等问题。     

A Brief History of Arts Marketing Thought in North America

Marketing is a relatively new academic discipline. Arts marketing as a subfield of marketing began in the 1960s. Sociologists and economists were the first to contribute to the knowledge. American authors then stepped in the late 1970s to the 1990s. Starting in the 2000s, European as well as Australian colleagues took the lead in terms of number of articles published. Currently, academic research by marketing scholars is enriching this new field of inquiry on consumer behaviors and on the four traditional P's of marketing: product (and brand), price, place, and promotion.     

Regulating behaviours on the European Union internet,the case of spam versus cookies

This article examines the soft-law politics of regulating behaviours on the internet in the European Union (EU) context. It shows the struggles behind internet standards, and delegation of power to commercial actors, while looking at spam and web-cookies as a case study. This article argues that by creating a false division between private and public spaces on the internet, it was possible to legitimize certain practices over others, despite being similar. In this way, spam was categorized as unsolicited communication associated with private space, whereas web-cookies were categorized as wanted communication in public space. By influencing and lobbying EU legislation and Internet Engineering Task Force (IETF) technical standards, the advertising industry and tech companies simultaneously authorize and institutionalize their own practices and illegalize people’s ‘problematic’ behaviour and other advertising companies. In this way, EU legislation and internet standards create a naturalized discourse that institutionalizes the roles of different actors in the online market, while emphasizing the central role of commercial actors in creating, defining, managing and enforcing the online market. Thus, spam operates as a regulatory tool applied to any type of behaviour that can interfere with the functioning of the EU e-commerce.     

森林旅游资源经营权市场化的若干问题思考

森林旅游是现今生态旅游的重要方面,我国森林旅游经过十多年的发展,已初具规模,但由于受到经营机制的限制,森林旅游业,尤其是地方性的森林旅游业发展出现了重重阻碍。从森林旅游资源经营权市场化,即所有权与经营权分离的可行性和必要性着手,对经营权市场化过程中涉及的双方权利义务、资源定价、法律程序等问题进行了有益的探讨。     

网络营销重塑营销理念

本文通过对网络营销与传统营销的比较,分析了信息时代网络营销对传统经营方式的冲击,探讨了网络营销给人们带来的全新观念变化。     

当前韩中文化外交存在的问题及对策

自韩中两国建交以来,韩中两国文化外交取得了巨大的成就。但是时至今日,韩中两国的文化外交也受到诸多制约因素的挑战,本文针对当前韩中文化外交存在的主要问题以及这些问题背后的深层根源进行了分析,并提出了具有针对性的建议,作者认为韩中两国应该从战略高度积极协调双方文化外交,并且要妥善处理历史认知问题和重新审视两国的大众传播媒体在塑造和服务于韩中文化外交过程中所扮演的角色,同时韩国政府要积极改善韩中两国文化产品输入不对等的问题。两国政府和民间要进一步拓宽两国民间外交的渠道和方式,进而全面提升韩中文化外交全面向前发展。     

网络产业中市场支配地位认定面临的新问题

网络产业中的市场支配地位受到不同于传统产业的一系列因素的影响,诸如网络效应、产品兼容、用户锁定、知识产权以及技术标准等都在网络产业市场支配地位的形成与维护中扮演重要角色。与之相适应,网络产业中的市场支配地位认定也面临一系列新问题：相关地区市场的界定在网络产业中变得更加复杂,传统的＂假定垄断者测试法＂面临质疑与挑战;市场份额对垄断力的影响在网络产业中相对减小,其计算方法与数值功能在网络产业中需要重新调整与评估;市场进入壁垒对垄断力的影响在网络产业中相对提升,传统壁垒减弱而新型壁垒增强。而将纯粹网络市场与混合市场予以区分、对＂盈利模式测试法＂、＂产品性能测试法＂、＂销售方式测试法＂等的尝试以及对由网络效应及其作用下的用户锁定、知识产权、技术标准等因素引发的新型市场进入壁垒的关注,则为解决这些新问题提供了具有建设性意义的新思路。