媒体传播效果与标题制作

标题的制作对扩大媒体的影响力至关重要。《现代媒体编辑技巧》一书的作者引述一项有关报纸的调查显示:参与调查的读者中,56%只阅读标题,而阅读正文的,只有25%。所以该书作者多萝茜·A·鲍尔斯和黛安·L·博登特别强调:"在今天繁忙的社会中,报纸读者在很大程度上只是标题的浏览者"。这一事实告诉我们:要想使媒体有吸引力,就要先使标题有吸引力,否则就可能功亏一篑。     

The Peer Appearance Culture During Adolescence: Gender and Body Mass Variations

The purpose of this research was to examine gender and body mass, as factors linked to perceived experiences within the peer appearance culture. The sample included 215 girls and 200 boys who were either in 7th grade or 10th grade. Students provided self-reports on experiences in three domains: appearance culture among friends (appearance conversations and diet/muscle talk), peer evaluations (peer appearance pressure, appearance teasing, and vicarious peer teasing), and peer acceptance concerns (appearance-based acceptance, peer appearance comparison). The results indicated that although girls reported more appearance conversations, boys perceived more appearance pressure and teasing. Boys also admitted that they talked with friends about muscle building at a rate greater than girls talked about dieting. BMI showed distinct gender patterns. BMI was a key attribute that unified the experiences within the appearance culture for overweight girls. Among the boys, BMI was associated with differentiated experiences for underweight and overweight participants.Associate Professor in Educational Psychology at the University of Washington. She is a developmental psychologist specializing in the contributions of peers to body image and social-emotional well-being during adolescence. Research interests include body image during adolescence and gender differences.Doctoral student at the University of Washington in Human Development and Cognition. Her research focuses on the social-emotional development of adolescents, academic and appearance social comparisons, and issues related to gender and science. Research interests include body image during adolescence, gender differences, social comparison, and academic competence.     

中共三代领导集体行政管理思想比较

中共三代领导集体的行政管理思想在指导思想、社会价值取向以及领导主体等方面存在着相同点,但他们在行政治理理念、对民主和法治的认识和重视程度等方面存在着显著的差异。     

公共管理基本问题初探

公共管理 (学 )的发展 ,需要我们对公共管理的主体、客体和方法等基本问题作更进一步的研究和探讨 ,尤其要注意我国公共管理与西方公共管理的本质不同。公共事务是公共管理的起点 ,决定了公共行政走向公共管理的必然态势。我国公共管理要坚决贯彻中国共产党领导原则 ;要立足中国国情 ,用马克思主义理论建构有中国特色的公共管理学体系。     

The evolving profile,qualifications and roles of the senior public affairs officer

Leading a public affairs department or function in North America has become increasingly complex, difficult, and valued in the last decade. The knowledge, skills and abilities (KSAs) to perform this role effectively have undergone a transformation and become reflective of the socio‐political challenges entailed in the fast‐moving, global, information‐intensive economy. The top public affairs officer (PAO) will need to be a strategic thinker who can communicate effectively, have unquestioned integrity, maintain an international perspective, be an effective manager, and have the experience and savvy to navigate the trickiest of public policy processes and structures. These positions can be greatly rewarding for those individuals who are up to the task. Copyright © 2002 Henry Stewart Publications.     

群众路线是党的生命线

群众路线是我党的生命线 ,是马克思主义历史唯物主义世界观和科学方法论的体现 ,只有始终不渝地坚持群众路线 ,才能成为广大人民群众根本利益的忠实代表。     

从“非典”看我国政府信息公开的规范与完善

政府信息公开 ,是现代社会民主政治对政府权力运作的基本要求。宪法规定了公民对国家机关及其工作人员公务行为的监督权 ,这一权利要建立在对国家机关行为充分了解的基础上 ,否则监督只能是徒有虚名。公民对政府行为的“知情权”是充分有效发挥人民对政府行为的监督作用 ,完善政府决策和执法行为的重要因素。政府信息应以公开为原则 ,不公开为例外。政府信息公开的方式应多样化 ,设立政府综合网站、推行新闻发言人制度成为必要之选。要实现政府信息公开规范化 ,亟需制定全国性的政府信息公开法。     

谈“关系犯”的危害及治理

"关系犯"是与监狱机关或监狱人民警察有某些利害或利益关系而受到特殊处遇的罪犯."关系犯"的存在,具有巨大的危害性.它严重干扰、破坏监内改造秩序;影响罪犯的改造;破坏执法的公平与公正;腐蚀监狱人民警察队伍;削弱监狱惩罚改造罪犯功能的发挥.对此,必须高度重视,采取综合措施进行治理.必须从体制上入手,实行监企分开;要大力加强队伍的思想建设和管理教育;要加强制度建设,严格依法治监.     

Murder, Extramarital Affairs, and the Issue of Probative Value

A paper previously published in Law and Human Behavior by D. Davis and W. C. Follette (2002) argued that certain "profiling" characteristics commonly admitted into court have little or no probative value. They argued that this is especially likely to be true when the characteristic used as evidence (e.g., having an extramarital affair) is rather common in the population whereas the act in question (e.g., a man murdering his wife) is rare. Their analysis has prompted a strong response by Friedman and Park and by Kaye and Koehler with a rejoinder by Davis and Follette (all three follow this paper in this issue of Law and Human Behavior). This paper describes some of the nature of this controversy.