A theoretical framework for the online consumer response process The article is based on Janette Hanekom's Master's dissertation entitled A theoretical framework for the online consumer response process,Department of Communication Science,Unisa, April 2007.

Abstract

This article describes the foundation and development of a theoretical framework for the online consumer response process. It is based on theoretical criteria for web-based commercial communication and the online consumer response process. Central to this article is the development of the concept of web-based commercial communication. This includes all advertising, marketing communication, public relations and promotional messages on the World Wide Web which are intended to move the consumer through certain response phases to the point of purchasing or proceeding to any other type of action; the identification of the marketing communication paradigm shift from offline to online; and the comparison between online and traditional mass media audience characteristics. A theoretical conceptualisation of the online consumer response process is undertaken and an analysis of consumer response models and the theory of the general consumer response process is performed. This article is a theoretical exploration of the phenomenon of ‘online consumer response’ and the proposed theoretical framework is intended to address the dearth of literature on the topic.     

Revisiting the crisis of representation thesis: the Indian context

This article addresses the ‘crisis of representation’ thesis by examining some of the findings of a survey conducted in Delhi in 2003. On the basis of the data collected during the course of the survey, it revisits two rather significant questions that have been thrown up by the thesis. First, how valid is the assumption that people have lost confidence in the capacity of political parties to represent them in forums of policymaking? Second, have people really come to believe that civil society groups, such as non-governmental organizations, can better help them resolve the oft intractable problems of everyday life? The answers to these questions could help to throw light on two vital political and theoretical issues: the relationship between citizens and the world of representative politics in particular, and the adequacy of representative democracy in general. The findings of the research project tell us that the crisis of representation runs deep and that people seem to have lost confidence in the ability or indeed the political will of all organizations, whether they belong to the political or the civil domain, to address their basic problems.     

干部教育培训中对学员需求的尊重、服务与引导

在干部教育培训中尊重、服务、引导学员需求,是深入贯彻落实科学发展观和以人为本原则的根本要求。对西方公务员培训理论和做法,要注意结合国内干部培训实际,认清规范与转化的双重任务。由于目前学员需求在表达、汇总、分析上的历时性,要进一步明确和把握学员需求表达在场合、渠道和形式上的多样化特点,坚持动态把握、整体响应、差异服务、精细操作等原则,建立进校前的学员需求分析制度、在校时的学员历时性需求汇总反馈制度、离校后的学员需求跟踪制度。对学员需求,一方面要切实尊重、有效服务,另一方面要辩证分析、积极引导,使其统一于"以人为本,按需施教"的培训全过程。     

关于五年制大专分层次教育教学的几点思考

五年制大专教育教学存在难以顾及个体差异、课程单一、管理相对滞后等问题。采取分层次管理、小班化教学、增加选修课等措施可有效解决这些问题。正确认识分层次教育教学,做好相应的思想政治工作,对于提高教育教学质量,促进高职教育发展,提升高职院校在教育市场上的竞争力,具有十分重要的意义。     

关于婚检中知情权与隐私权的思考

在我国,拟缔结婚姻关系的男女双方当事人必须接受婚检,这是新<婚姻登记条例>实施前的通例.而条例实施后,婚检在实践中由必选变为自选.但无论从法理还是从社会伦理的角度看,强制婚检都是必要的.首先,要求婚检正是<条例>有关条文的题中之义,同时,<条例>无权擅自改变其上位法所规定的强制婚检义务;其次,当知情权与隐私权发生冲突时,应以社会利益的最大化为原则,强调知情权而淡化隐私权.     

Latency – Time for lawyers to get up to speed?

While latency issues have always existed in IT systems, it is only in recent years that latency has become a significant focal point for both IT suppliers and customers. This paper will provide an overview as to how latency arises in IT systems, why latency is becoming important across a variety of business sectors and then explores some of the prominent legal issues inherent in contracting for low-latency solutions.     

Decentralisation and Supply Efficiency: The case of Rural Water Supply in Central India

Demand for decentralisation of provision of public services is gaining ground in developing countries. Also, the policy advice to decentralise given by international agencies to the developing countries is turning into pressure. However, the benefits of decentralisation are not as obvious as the standard theory of fiscal federalism predicts. This article examines the effect of decentralisation of provision of drinking water in central India. The efficiency of water utilities under the control of the state government and those under the local governments is compared in terms of expense and asset utilisation. It is found that the decentralised provision of water supply is less efficient. The possible reasons for this counter intuitive result are analysed.     

射击教学训练必须与实战要求相适应

当前,随着涉枪案件的不断上升,警察在枪战中伤亡的人数越来越多,而我国警察院校的射击教学训练状况尚不能满足对敌斗争的需要.为此,射击教学训练应与实战射击相结合,加强近距离快速射击教学训练;加强多元隐显目标射击教学训练;增设夜间射击教学等.     

基层自治:对社区公共事务和文化生活的管理——日本冲绳县言壳谷村区自治会的考察与分析

日本社会基层自治组织的性质、功能和活动内容在富有长期历史传统的基础上 ,又随着国家经济、政治和文化制度的变化而逐步演进发展。本文通过对日本冲绳县言壳谷村区自治会的实地考察和资料分析 ,力图取得一些有益的认识 ,以期对推进我国的基层组织和民主政治建设起到他山之石的作用。