Gender bias in sport media: a critical analysis of Twitter content and the National Football League’s Carolina Panthers

The National Football League (NFL) is the most popular sport in the United States. Of the NFL’s passionate fan base, 46 percent are women. Despite the substantial attraction and following by women, communication to this audience has been compromised through gender discriminated sport media content. We examined Twitter posts from the NFL’s Carolina Panthers, over a two-month test period. The posts confirm a bias toward men. On the rare occasion woman were noted, it was framed in a stereotypical context, for example, promoting team cheerleaders. We conclude by making recommendations on future social media strategy for the NFL and its related teams. There is an opportunity to embrace womanhood and build trust among this viable stakeholder.     

A Case Study of a Sport‐for‐Development Programme in Brazil

This article examines the ‘Sport Works’ narrative of sport‐for‐development practitioners of an inter‐organisational sport‐for‐development (SfD) programme utilising rugby to foster positive social transformation in Brazil. In doing so, we address an under‐representation of practitioners who are often seen as subjugated voices in SfD programmes. The paper also addresses an under‐representation of Brazil as a research site in SfD literature. Following several site visits and interviews with practitioners, our data concludes that despite a novel context of Brazil and the alternative values to football offered through the sport of rugby, practitioners and programme managers maintain dominant narratives of social transformation through sport without clear monitoring and evaluation.