Participatory appraisal of competitive advantage (PACA) approach in local economic development

In South Africa, local economic development has become the focus to overcome obstacles such as low skills, low entrepreneurial culture, weak support mechanisms, and spatial marginalisation, which lead to high unemployment and poverty. With conventional approaches having little effect, local communities are looking for innovative approaches to their economic challenges. PACA methodology prepares an action-oriented diagnostic of the local economy to initiate economic development initiatives. It mobilises local stakeholders to take an active role through fast analysis and action learning. This article assesses how the PACA approach implemented by George Municipality was applied, and what advantages and limitations were experienced.