‘Lending by numbers’: credit scoring and the constitution of risk within American consumer credit

Abstract

This paper examines how statistical credit-scoring technologies, sanctioned by the state in the interests of promoting equality, became applied by lenders to the problem of controlling levels of default within American consumer credit. However, these technologies, constituting consumers as ‘risks’, are themselves seen to be problematic, subject to their own conceived sets of methodological, procedural and temporal risks. Nevertheless, as this article will show, such technologies have increasingly been applied to other areas of consumer lending, thus interpreting a wider array of operational contingencies in terms of risk. Finally, it is argued that, since the 1980s, the constitution of credit consumers as risks has been deployed to new ends through technologies of ‘profit scoring’ and new practices of ‘risk pricing’.