Shades of Privilege: The Relationship Between Skin Color and Political Attitudes Among White Americans

Shifting racial dynamics in the U.S. have heightened the salience of White racial identity, and a sense that Whites’ social status and resources are no longer secure. At the same time, the growing size of non-White populations has also renewed attention to skin color-based stratification and the potential blurring of racial boundaries. We theorize that Whites with darker skin will be motivated to protect the boundaries of Whiteness due to the loss of status they would face from blurring racial boundaries. Consistent with growing evidence of skin color’s importance for Whites, we demonstrate that darker-skinned Whites—measured via a light-reflectance spectrophotometer—identify more strongly with their White racial identity and are more likely to hold conservative political views on racialized issues than lighter-skinned Whites. Together, these findings offer new insights into the evolving meaning of race and color in American politics.

     

The New White Flight?: The Effects of Political Appeals to Latinos on White Democrats

Political Behavior - One explanation for the post-1965 shift in the vote choice of White Americans posits that it was driven by a shift in the racial imagery of the two major parties. The growing...     

Unity Versus Uniformity: Effects of Targeted Advertising on Perceptions of Group Politics

While a great deal of attention has been paid to how political media can divide and polarize politicized groups in the U.S., little is understood about its effects within those groups. In this study, I use a population based survey experiment to explore whether targeted political media are affecting two factors associated with political voice – perceptions of political homogeneity and perceptions of political power. Drawing on theories from social psychology, I outline and test a set of theoretical predictions to explore this relationship in the context of Spanish-language political ads. The results suggest that Spanish-language political ads do, in fact, increase perceptions of collective political power among Latinos, but not in a way that unequivocally promote perceptions of political homogeneity. In doing so, the findings provide some of the first evidence of a causal relationship between targeted political media and perceptions of targeted political groups.     

Revisiting the Effects of Case Reports in the News

Synthesizing several theories about the likely impact of case reports in the news, we propose that the impact of featuring identified victims in a news story is contingent on the degree of similarity between the audience member and the identified victims. We execute a population-based survey experiment involving immigration policy to examine our theory. Our results suggest that featuring specific, identified victims in a news story will promote more supportive policy opinions than otherwise identical stories about unidentified victims, but only when the victim is highly similar to the audience member. Conversely, case reports featuring identified people who are dissimilar to the audience member will decrease the extent to which the story encourages victim-supportive policy attitudes. Overall, our experimental findings shed light on the conditions under which the inclusion of case reports increases versus decreases the policy relevance of news stories. Our findings also help explain previous inconsistencies in findings about the impact of case reports. Additional analyses allow us to speculate as to the reasons for the differential direction of effects.