Managing the Hegemon: nato under Unipolarity

The shift to unipolarity has introduced new dilemmas for America's allies. Their level of strategic uncertainty has increased, largely because under unipolarity, allies' threat perceptions are more likely to diverge across time or issue areas and are not shaped as much by structural systemic factors. Although they want to maintain the pre-existing security arrangements as a means of managing the rising uncertainty, allies need to deal with the dual concern of either being trapped into the hegemonic partner's policies, or being abandoned by the hegemon. These two concerns—the alliance security dilemma—may become more or less prominent given the nature of the divergence in threat perceptions on different issues and at different times. To deal with this dual threat, allies employ two strategies: using the pre-existing alliance as a pact of restraint, and developing a division of labor with the hegemon. Both the dilemmas and the strategies used to mitigate them are examined here in the context of the European behavior within nato following the Gulf War, the nato involvement in Kosovo, the war in Afghanistan, and the war in Iraq.     

Book reviews

Robert O. Freedman, Soviet Policy Toward the Middle East Since 1970. (Praeger Special Studies in International Politics and Government.) New York: Praeger Publishers, 1975. ix+198 pp. $16.50 or $5.95 (paperback).

R. D. McLaurin, The Middle East in Soviet Policy. Toronto and London: D. C. Heath, 1975. xiv+206 pp. £6.75.

Roger E. Kanet (ed.), The Soviet Union and the Developing Nations. Baltimore and London: Johns Hopkins UP, 1974. 293 pp. $12.50.

Robert R. King and Robert W. Dean (eds.), East European Perspectives on European Security and Cooperation. New York: Praeger, and London: Pall Mall, 1974. xxi+254 pp. £7.25.

Louis J. Mensonides and James A. Kuhlman (eds.), The Future of Inter‐Bloc Relations in Europe. New York: Praeger, and London: Pall Mall, 1974. xiii+217 pp. £7.25.

J. F. N. Bradley, Civil War in Russia 1917–1920. London: Batsford, 1975. 197 pp. £6.50.

Canfield F. Smith, Vladivostok under Red and White Rule. Revolution and Counterrevolution in the Russian Far East 1920–1922. Seattle and London: University of Washington Press, 1975. xv+304 pp. $11.00. £6.60.

Maury Lisann, Broadcasting to the Soviet Union: International Politics and Radio. (Praeger Special Studies in International Politics and Government.) New York: Praeger Publishers, 1975. ix‐j‐199 pp. $16.50.

David E. Powell, Antireligious Propaganda in the Soviet Union. Cambridge, Mass, and London: The MIT Press, 1975. xi+206 pp. £13.75.

David A. Dyker, The Soviet Economy. Granada Publishing—Crosby Lockwood Staples, 1976. 173 pp. £4.95.

Zbigniew M. Fallenbuchl (ed.), Economic Development in the Soviet Union and Eastern Europe, Volume I: Reforms, Technology, and Income Distribution. (Praeger Special Studies in International Politics and Government.) New York: Praeger Publishers, 1975. 360 pp. £14.45.

V. Bajaja, Theoretische Grundlagen und praktische Entwicklung landwirtschaft‐licher Betriebsgrössen in der Tschechoslowakei. Berlin: Duncker & Humblot, 1975. 325 pp.

Richard Farkas, Yugoslav Economic Development and Political Change. (Praeger Special Studies in International Economics and Development.) New York: Praeger Publishers, and London: Pall Mall Press, 1975. x+133 pp. £5.95.

Trond Gilberg, Modernization in Romania since World War II. (Praeger Special Studies in International Economics and Development.) New York and London: Praeger, 1975. xiii+261 pp. £9.65.

David Lewis Jones, Books in English on the Soviet Union, 1917–73: A Bibliography. (Garland Reference Library of Social Science, Vol. 3.) New York and London: Garland Publishing, 1975. xiv+331 pp. $30.00.     

The Israeli Disengagement Initiative

Dr. Golan is professor, emerita, in the department of political science at the Hebrew University of Jerusalem and professor of government at the Interdisciplinary Center, Herzliya.     

The transformed identity of a banking corporation's employees, 1960s–1980s

The current paper discusses one aspect of corporate social responsibility—employee community volunteering—as implemented at an Israeli banking corporation. The literature on corporate social responsibility as a feature of global capitalism has largely ignored the history of corporate philanthropy and its relation to the current model of social responsibility. Moreover, to date, no studies have addressed the relationship between models of corporate social responsibility, on the one hand, and management approaches, on the other. In this historical–ethnographic study, we examine a case in which, we argue, normative management models and advanced marketing approaches combined to shape new conceptions and practices of employee volunteering. We examine how the process evolved over the course of three marketing campaigns initiated by the bank's management between the early 1960s and the early 1980s. In the early 1960s, the models in question helped refashion the employees' identity as service providers ‘empathic’ toward clients. By the late 1970s, their identity was transformed once again, this time to incorporate a ‘humane’ orientation toward the ‘community’. In the process—the results of which are still felt today—the employees became the carriers and disseminators of an organizational culture that emphasized values of philanthropy and social commitment. Copyright © 2014 John Wiley & Sons, Ltd.