Correction to: Traditional Versus Internet Media in a Restricted Information Environment: How Trust in the Medium Matters

Political Behavior - The original version of this article unfortunately contained a mistake. The gender dummy variable was mistakenly coded in reverse order. The interpretation treated it as (0 =...     

Civic education: do liberals do it better?

Recent research has found that civic education improves the democratic capacity of students and that teachers who employ an ‘open classroom’ approach seem to perform better at accomplishing this goal. We build on behavioural literature suggesting that variation in personality traits across ideology may account for why liberal middle school teachers would be more likely to foster an open classroom climate and as a result do a better job than their conservative counterparts at stimulating in their students’ political knowledge, an important component of democratic capacity. We estimate a series of quasi-experimental multilevel models using data from a survey of American students and teachers. The results indicate that liberal teachers tend to use an open classroom approach more frequently and that the students with the highest levels of political knowledge are in classes taught by liberal teachers. This effect holds up when controlling for individual-level predictors of student knowledge.     

Digital media and political opposition in authoritarian systems: Russia’s 2011 and 2016 Duma elections

The ability of authoritarian regimes to maintain power hinges, in part, on how well they are able to manipulate the flow of information to the masses. While authoritarian states have had success controlling traditional media, the growth of social media over the last decade has created new challenges for such regimes. The Russian experience offers an example of how an authoritarian regime responds to this potential threat. Because of the massive demonstrations surrounding the 2011–2012 Duma elections, the ruling Russian government suspected that social media provided a significant impetus for the demonstrations. Social media, through its dissemination of opposition blogs, could have helped drive negative attitudes about the governing party. As such, the government responded by employing strategies to tighten their grip on the digital flow of information. We use survey data to demonstrate that exposure to blogs via social media at the time of the demonstrations led many to believe that the elections were fraudulent. Ultimately, we contend that Russian fears concerning the importance of social media for the fomenting of opposition movements is well grounded. Social media can drive support for opposition in an autocratic state.     

Traditional Cleavages or a New World: Does Online Social Networking Bridge the Political Participation Divide?

There is a growing literature that examines the effects of the Internet on political participation. We seek to contribute to this literature by exploring how online social networking may stimulate online political participation. Using survey data from the Pew Internet & American Life Project, we confirm a strong positive relationship and show that this effect is driven by the level of political exchange within networks. Further, we explore the potential for the Internet to dissipate traditional cleavages in participation that tend to mirror the inequalities in the availability and use of technology. The findings suggest that while many of the “have-nots” do engage in online networking at higher rates than their counterparts, they are less likely to be exposed to political exchanges within their networks. As a result, the effect of online networking on participation is more pronounced for the “haves.” We discuss the implications of these findings.     

Issue-Related Learning in a Gubernatorial Campaign: A Panel Study

This study is based on data from a three-wave telephone panel survey conducted during the 1998 governor's race in Florida. The evidence suggests that a considerable amount of issue-related learning (having to do with candidate policy stands and group endorsements) took place over the course of the general election campaign, though substantial differences were observed from one issue area to the next. Further analysis indicates that learning was especially likely to occur among voters (a) who were more knowledgeable about political affairs to start with (confirming that the so-called “knowledge gap” may be exacerbated during campaigns), (b) who scored high on a measure of advertising negativity (for one candidate but not the other), and (c) who early in the campaign, read their local newspaper less frequently. Consistent with prior research, TV news appears to have done little or nothing to boost issue-based learning among the electorate.     

Traditional Versus Internet Media in a Restricted Information Environment: How Trust in the Medium Matters

Political Behavior - We use original survey data from Malaysia to explore differences in how traditional and digital media shape the attitudes and behavior of citizens. In closed, and even...     

Learning to Build a Better Mousetrap

Scholars do not usually test for the duration of the effects of mass communication, but when they do, they typically find rapid decay. Persuasive impact may end almost as soon as communication ends. Why so much decay? Does mass communication produce any long-term effects? How should this decay color our understanding of the effects of mass communication? We examine these questions with data from the effects of advertising in the 2000 presidential election and 2006 subnational elections, but argue that our model and results are broadly applicable within the field of political communication. We find that the bulk of the persuasive impact of advertising decays quickly, but that some effect in the presidential campaign endures for at least 6 weeks. These results, which are similar in rolling cross-section survey data and county-level data on actual presidential vote, appear to reflect a mix of memory-based processing (whose effects last only as long as short-term memory lasts) and online processing (whose effects are more durable). Finally, we find that immediate effects of advertising are larger in subnational than presidential elections, but decay more quickly and more completely. [Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource(s): discussion of methodological issues; results for a alternative specifications of key models; full reports of model results.]     

Electronic Grassroots: Does Online Campaigning Work?

This research explores the implications of the growing use of the Internet to campaign and win elections in the United States. After exploring the historic assumptions and motivations behind the use of the Internet to campaign, the authors use election data from the 2006 midterm congressional elections and webpage ranking data from the leading web-based ranking service to assess the impact of Internet campaigning. The findings indicate that web presence is a significant predictor of the total votes candidates garnered in the 2006 congressional elections, even when controlling for variables such as funding, incumbency and experience. Further, the findings also suggest that, generally, Democrats had a stronger web presence than Republicans and this increased presence contributed to their success in the election. This research suggests that potential candidates need to be particularly concerned about the success of their websites and their popularity within the Internet community when running for office.