Impersonal influence: Effects of representations of public opinion on political attitudes

Many phenomena of interest to political scientists involve what may be termed impersonal influence; that is, influence that derives from individuals' perceptions of others' attitudes, beliefs, or experiences. Others in this case refers not to the close friends and acquaintances that concerned the authors of classics such asThe People's Choice andPersonal Influence, but rather to the anonymous others outside an individual's realm of personal contacts. Modern mass media facilitate the influence of anonymous others by devoting considerable time and attention to portraying trends in mass opinion. This study explores the rationale for theories of impersonal influence, synthesizing existing research findings falling under this general theoretical framework, and investigating its psychological underpinnings using experiments embedded in representative surveys.     

Creating a political image: Shaping appearance and manipulating the vote

“Creating a political image: Shaping appearance and manipulating the vote” by Shawn M. Rosenberg, Shulamit Kahn, and Thuy Tran. Political Behavior 13:345–367.     

Briefly Noted

The argument is commonly made that television has changed the character of parliamentary elections. Its ever more central role in election campaigns outside the United States is held to have “presidentialized” parliamentary elections because it is a medium that projects personalities more effectively than ideas or policies. A comparison of the electoral roles of the Australian prime minister and the U.S. president indicates that both leaders are held personally accountable for government performance. However, such “presidentialism” appears to have little to do with television in Australia or in the United States. Television‐dependent citizens in both countries are less susceptible to the campaign appeals of chief executives than the rest of the voting public. Both leaders, but especially the president, do have an electoral impact. Counter to expectations, however, this impact makes itself felt in both cases among those voters who are not dependent on television for their political information and cues. Party identification seems to insulate the television‐dependent more successfully against leader effects.     

Patrioten für drei Wochen. Nationale Identifikation und die Fußballeuropameisterschaft 2012

Berliner Journal für Soziologie - Bei Welt- und Europameisterschaften im Fußball sympathisieren die Zuschauer in der Regel mit dem Nationalteam ihres Landes. Die Nationalmannschaft wird...     

The Friendly Media Phenomenon: A Cross-National Analysis of Cross-Cutting Exposure

We hypothesize that in the real world, as opposed to the lab, the norm is for people to experience friendly media that favor their political predispositions when political favoritism is perceived at all. For this reason, media are generally limited in their ability to create cross-cutting exposure. We test this hypothesis using representative survey data drawn from 11 different countries with varying media systems. We further hypothesize that television will contribute more to cross-cutting exposure than newspapers. Finally, and most importantly, we test the hypothesis that the more the structure of a country's media system parallels that of its political parties, the more that country's population will be dominated by exposure to like-minded views via mass media. We find confirmation for all 3 of these hypotheses and discuss their implications for the role of mass media in providing exposure to cross-cutting political perspectives.     

The Future of Political Communication Research: Reflections on the Occasion of Steve Chaffee's Retirement from Stanford University

Based on the psychological model of media priming, we examine the potentially strong link between news content and public opinion about Governor Patten's democratization plan for Hong Kong. Similar to previous priming studies, we hypothesized that an increase in the amount of media coverage of Patten's political reform plan would cause the public to assign more weight to the issue when evaluating the governor's overall performance. To validate the priming hypothesis in a nonexperimental setting, this study uses time‐series data obtained from 52 weekly public opinion polls, coupled with content analysis of three leading newspapers in Hong Kong between October 1992 and October 1993. The findings provide strong evidence supporting the media priming theory on an aggregate data level. Newspaper coverage of Patten's reform plan greatly inflated the relative importance of his proposal in the public's evaluation of his overall performance, with a 1‐week delay. The priming hypothesis survived a stringent test of several rival factors, including autocorrelation, the influence of the economy, and other important real‐world events.     

All Virtue Is Relative: A Response to Prior

In “The Challenge of Measuring Media Exposure: Reply to Dilliplane, Goldman, and Mutz,” Markus Prior suggests that scholars should avoid using a new method of measuring exposure to political television that we evaluated in a recent article published in the American Journal of Political Science. We respond to each of his criticisms, concluding that although no measurement approach is without its flaws, scholars should always use the best approach that is available at any given point in time.     

Patrioten für drei Wochen. Nationale Identifikation und die Fußballeuropameisterschaft 2012

During a FIFA World Cup or a European Football Championship, spectators usually sympathise with their own country’s national team. The national team becomes a significant point of reference for national identification and – in the event of athletic success – a source of national pride. National identification, however, may be expressed as a patriotic feeling of belonging, but may also turn into negative, exaggerated nationalism which idealises the own nation and devalues outsiders. This paper investigates the patriotic and nationalistic attitudes before, during and after the European Football Championship 2012. To this end, longitudinal data from a student sample are analysed. Findings show that viewing the games of the German team is associated with a steep increase in patriotism and a moderate increase in nationalism. This rise results from the experience of strong, positive emotions, the involvement in collective rituals and the adoption of national symbols during the European Cup. In contrast, these effects were already markedly weaker only a few days after the end of the tournament. Thus, the European Football Championship has probably not produced a lasting change in patriotic or nationalistic attitudes.     

Revisiting the Effects of Case Reports in the News

Synthesizing several theories about the likely impact of case reports in the news, we propose that the impact of featuring identified victims in a news story is contingent on the degree of similarity between the audience member and the identified victims. We execute a population-based survey experiment involving immigration policy to examine our theory. Our results suggest that featuring specific, identified victims in a news story will promote more supportive policy opinions than otherwise identical stories about unidentified victims, but only when the victim is highly similar to the audience member. Conversely, case reports featuring identified people who are dissimilar to the audience member will decrease the extent to which the story encourages victim-supportive policy attitudes. Overall, our experimental findings shed light on the conditions under which the inclusion of case reports increases versus decreases the policy relevance of news stories. Our findings also help explain previous inconsistencies in findings about the impact of case reports. Additional analyses allow us to speculate as to the reasons for the differential direction of effects.