Facing the future: young people's awareness of the 2001 British general election advertising campaigns

This paper presents findings from a national survey of ‘potential’ first time voters at the 2001 British general election. It investigates these young people's awareness of the advertising used by the main political parties during this election. Overall what emerges is a young electorate aware of the advertising, who were interested in the election itself and nearly half of whom say they voted in it. Consequently the findings reject the notion that young people are generically unaware of and disinterested in party political messages. In addition the findings indicate that the political parties' print advertisements—to some degree—are penetrating the first layer of young people's message processing, suggesting they are a useful aid in capturing the youth vote. Copyright © 2003 Henry Stewart Publications     

Party knowledge and candidate knowledge: constituency campaigning and voting and the 1997 British General Election

There has been a recent resurgence of interest in the electoral impact of constituency campaigns in British General Elections. Much is now known about the electoral consequences of local campaigns on parties’ constituency vote shares. Yet more remains to be discovered about the impacts of these local campaigns on voters’ knowledge of parties and candidates. Analysis of data from the 1997 British General Election demonstrates that the local campaign is associated with improved voter knowledge of who is standing for each party in a constituency, which is, in its turn, associated with an increased chance of voting for the party in the election, other things being equal. Campaign efforts at different scales, from the national to the local, have different impacts on voters’ knowledge.     

Spinning Europe: Pro-European Union Propaganda Campaigns in Britain, 1962–1975

The impact of pro-European Union (EU) propaganda campaigns in Britain has been neglected within EU studies and in the recent work on the Europeanisation of political parties, trade unions and the British state. Bringing together the few sources of information that exist, this article documents the three government-organised pro-EU propaganda campaigns of the 1960s and 1970s. It specifically discusses the campaigns in 1962—63 to bolster public support following Britain's first application to join the EU, in 1970—71 to prepare the public for accession, and in 1974—75 to ensure continued membership in the 1975 Referendum.     

Dog Whistles and Democratic Mandates

Manipulative mixed messages from candidates to voters affect what governments are entitled to do in office. A party that wins an election gains a 'mandate to rule'. But there is a second type of mandate: a 'policy mandate' to enact specific policy proposals central to the winning party's campaign. Mixed-message politics in general can undermine policy mandates, and the use of 'dog whistle politics' - telling one group of voters one thing, while allowing or encouraging another group to believe another - makes the inferring of policy mandates especially problematic. Referendums provide only a partial remedy to dog whistle politics. Winning a clear policy mandate means forgoing dog whistle politics, despite the short term electoral advantage they may deliver.     

Do volatile voters vote less correctly? An analysis of correct voting among vote (intention) switchers in US presidential election campaigns

The literature on electoral volatility and the literature on electoral campaigns hold contradictory views on voters switching vote (intention) during the campaign. In this note, we shed new light on this contradiction, making two contributions. First, we investigate the extent to which stable and volatile voters choose the correct party. Second, we distinguish levels of correct voting and the impact of the act of switching on the correctness of the vote. Our analyses of vote-switching in American elections show that, while volatile voters are less likely to vote correctly, they are more likely to switch from an incorrect to the correct party than vice versa. Furthermore, we show that following the campaign more closely makes voters more likely to switch vote (intention) towards the correct party.     

Campañas negativas en las elecciones 2000 y 2006 en México

This article explores the nature of negative campaigns that were held in both 2000 and 2006 Mexican presidential elections. The purpose is to establish that the generalized use of negative campaigning concurs with the development of two unusual electoral processes: the transition of the State party into an opposition party (2000), and its consolidation as government (2006). Based on the theoretical claims of Shiv (1997), Lau (1999), and Finkel (1998), the author describes the development of negative campaigns in those elections that represented the starting point and the presumed consummation of the use of this kind of campaigns. With journals’ documented records and the monitoring of tv spots of both elections it is established that the 2000 presidential election used negative campaigns based on decrying the official party, while the 2006 election resorted to negative tv spots.     

Clase política y medios: explorando el fenómeno de la publicidad política encubierta en México

This work presents the results of a qualitative research that explores the phenomenon of political publicity on noncommercial television content, which has been growing since the electoral reform of 2007–2008. Since then, the acquisition of airtime for electoral advertising purposes, as well as the appearance of public officials on government advertising has been prohibited. The information was gathered through ‘in depth’ interviews, and analyzed through Strauss and Corbin grounded theory model, which allowed confirmation of the existence of covert political publicity, as well as to provide a definition of this concept and determine its causes, characteristics, and consequences. It was concluded that, despite the legal modification aiming to guarantee a more equitable political communication model and the eradication of airtime commercialization for electoral campaigning, this was not achieved due to structural conditions of the political system in Mexico and the relation between media and government, which impacts political communication, and extends beyond the electoral issue and its regulatory framework.     

The Birth and Rebirth of the Liberal Democrats

This article tells the story of the Liberal Democrats from the final days of the Liberal/SDP Alliance to the general election of 1992. Drawing on the author's roles as an MP and as chair of the party's communications operations, it examines the factors that contributed to the party's troubled birth in 1988, and gives an insider's view on how the party survived to grow in the years after 1990. Key issues include the branding of the party and the development of its policy of paying for improvements to education through increasing income tax. It also lays stress on the importance of the party's activist base and its central campaigns expertise in not only surviving in local elections, but also in securing key by-election victories.     

Campaigns and the prediction of election outcomes: Can historical and campaign-period prediction models be combined?

There are two approaches to predicting election outcomes: (1) a historical approach, which uses past election results alongside macroeconomic and political variables to forecast election results up to a year in advance, and (2) a campaign-oriented approach, which uses current campaign trends to forecast vote shares at the end of the campaign. They are in some way at odds—one approach says the campaign doesn't matter, the other focuses entirely on the campaign. This article considers whether the two approaches might be usefully combined; it considers whether the prediction errors in historical models may be related to trends during the campaign. That possibility is tested here using 17 elections in the US, UK and Canada, combining historical predictions and automated content analyses of campaign-period media content. Results suggest that campaigns do not account for errors in the historical predictions; but there may be other ways in which campaigns matter in conjunction with historical models.     

British Campaigns for Solidarity with Argentina and Chile

The Chile solidarity movement persuaded British Labour governments (1974–1979) to introduce a range of measures against the Pinochet regime. But campaigners lobbying against the Argentine dictatorship (1976–1983) had less impact on policy. Neither these Labour governments nor the subsequent Conservative government imposed any sanction on the Argentine dictatorship, until the invasion of the Falkland Islands. This article explores why in Britain – and Europe – the Chile campaign had greater public appeal than the Argentina solidarity campaigns. It identifies a number of common factors across Europe which explain why the anti-Pinochet cause generated more support than the Argentina campaign.