Living in the Past or Living in the Future? Analyzing Parties’ Platform Change In Between Elections,The Netherlands 1997–2014

Do parties change their platform in anticipation of electoral losses? Or do parties respond to experienced losses at the previous election? These questions relate to two mechanisms to align public opinion with party platforms: (1) rational anticipation, and (2) electoral performance. While extant work empirically tested, and found support for, the latter mechanism, the effect of rational anticipation has not been put to an empirical test yet. We contribute to the literature on party platform change by theorizing and assessing how party performance motivates parties to change their platform in-between elections. We built a new and unique dataset of >20,000 press releases issued by 15 Dutch national political parties that were in parliament between 1997 and 2014. Utilizing automated text analysis (topic modeling) to measure parties’ platform change, we show that electoral defeat motivates party platform change in-between elections. In line with existing findings, we demonstrate that parties are backward-looking.     

Forecasting the 2015 British general election: The 1992 debacle all over again?

This article introduces and reviews a set of twelve academic forecasts of the 2015 British general election. Along with the vast majority of others including journalists and betting markets, they failed by a big margin to predict that the Conservatives would emerge with an overall majority of seats. Several suffered from the 1992 scale inaccuracies of the vote-intention opinion polls. Forecasts based on other data sources typically did a bit better, but also fell short. Nonetheless, this was not 1992 all over again. The dramatic collapse of the Liberal Democrats and rise of the SNP, UKIP and Greens were successfully anticipated. Also this collection includes numerous methodological advancements, with several new methods and developments to established approaches.     

Policy,office and votes: An experimental investigation of the dynamic aspect of party goals

Political parties face hard choices when balancing desires to influence public policy, to gain executive office and to win votes. The existing literature examining such party preferences has traditionally focused on rather static aspects of the parties, such as size, policy positions and the level of intraparty democracy. This article argues that party actors' sophisticated estimations of whether to enter into coalition can be affected by fluctuating public opinion, thereby having a more dynamic aspect. Drawing on a survey experiment on youth politicians in Norway, we test how perceived standing in the polls affects how politicians weigh up policy versus office and votes versus office. The experimental effect of perceived standings was investigated in addition to the respondents' positions within the party, as well as their parties' former governing history, political orientation and size. Results show that, in the presence of the treatment condition (party is perceived to do well in the polls), the preference for policy over office is lessened. We find no experimental effect for vote versus office. These results advance our understanding of the dynamic aspects of party goals and coalition formation.     

Political Marketing Research in the 2000 U.S. Election

Abstract

It is not news that polls and other forms of marketing research are regularly employed to craft political strategy. What is new is that the 2000 U.S. election represented a turning point where political marketing research seems to take center stage. The print and broadcast media employed polls and other forms of research at levels far beyond anything ever seen before. At times, it appeared as if almost as much attention was being given to polls as was being given to the political candidates and the issues. This was clearly a new and important posturing of the role of political marketing research. With this as a backdrop, the current article compares polls and other forms of political research-focusing on what went wrong and what was right in terms of the use of polls, focus groups and Internet research during the 2000 U.S. election. The article ends with the presentation of some exploratory research that examines insights about respondents' opinions regarding the impact of political polls.     

The 2000 American Presidential Election

Abstract

The 2000 Presidential election was one of the longest, most expensive and closest in American history. It was the Presidential election that exposed the flaws (or genius) of the electoral college system, demonstrated the imperfections of media dependency on exit polls and quick election calling, and showed how a third party candidate with just two percent of the popular vote could make the difference in the crucial state of Florida. Democrats lost states they should have won; Republicans lost every big city and most of their suburbs; and the Florida election came down to a five-to-four muddled decision by the Supreme Court. Americans collectively learned a great civics lesson: that even in a bitter, controversial contest, our candidates accept defeat graciously; the simple act of voting is not so simple; and that for all its shortcomings, the electoral college did work.     

The 2001 British Election Study Internet Poll

ABSTRACT

This paper reports on the findings of the Internet component of the 2001 BES and compares them with those of the other BES pre-election surveys. Part 1 outlines the rationale that underpins the introduction of Internet polling as a supplement to more traditional methods of assessing mass public opinion. Part 2 describes the marginal distributions on the key dependent variable-the projected vote shares of the main political parties-of the three pre-election polls that were conducted using BES questionnaires. Intriguingly, the (unweighted) Internet-based poll provided a better guess of the actual vote shares in the subsequent election than either of the two conventional polls. Part 3 provides a more detailed comparison of the profiles of the face-to-face and Internet-based polls. It shows how the Internet poll, compared with the face-to-face poll, was skewed demographically towards the professional classes and politically towards the Conservative Party. Part 4 explores the extent to which the use of the Internet poll might result in spurious causal inferences being drawn about the sources of voting preferences in the 2001 UK election. A simple, direct-effects causal model is estimated using both the face-to-face probability sample data and the Internet survey data. The results suggest that, although the raw probability and Internet samples differ significantly, the relationships among the key variables do not differ significantly across the two samples. We conclude that Internet polling has an important part to play in gauging and analysing public opinion in future UK elections.     

Perceptions and Reality: Ten Things We Should Know About Attitudes to Immigration in the UK

Immigration is one of the most frequently covered issues in opinion surveys—but the volume and type of questions asked has actually obscured many of the key facts about our attitudes. This article summarises a year‐long project to draw together as much of the published polling as possible in one place, in as neutral a way as possible. The overall picture is one of genuine concern about immigration among a large proportion of the population—but more nuance on specific aspects, and a number of important gaps between perceptions and reality. Also highlighted are the increasingly polarised views on immigration between generations and different class and education groupings. The lower level of concern among younger generations and the growing graduate class suggests that immigration may be less of a concern in the future—but that the electoral weight of the more concerned older generations means that restrictive rhetoric and policy on immigration will be a key feature of the 2015 general election.     

From polls to votes to seats: Forecasting the 2010 British general election

This paper outlines and discusses techniques for three stages in forecasting parliamentary seats from British opinion polls: adjusting and aggregating published vote-intention figures from across different polls; forecasting how public opinion might change before election day; and predicting the seat totals from the forecasted election-day vote shares. Specifically, we consider a state-space model for opinion polls which correct for house effects and other sources of survey error, the estimation of the historical relationship between polls and the election-day share of the vote, and a probabilistic approach to predicting the winner in each constituency.     

The effects of election polls in Mexico's 2018 presidential campaign

This research note presents the results of an experimental design to study the effects of poll releases in Mexico's 2018 presidential campaign. Our research design allows us to test the conditions in which polling information can alter voters' reported preferences. The results show that the exposure to polling results makes respondents more likely to identify themselves as undecided. We interpret this change as a sign of voters' willingness to form veridical attitudes. To support this interpretation, we show that the effect is stronger among citizens with the ability and motivation to elaborate on the polling information. The findings contribute to the debate about the consequences of publishing pre-election poll results that show a clear advantage for one of the candidates.     

A Review of: “Digitizing the News: Innovation in Online Newspapers,by Pablo J. Boczkowski”

This study examines the way in which USA Today used tracking poll data in its strategy‐oriented coverage of the 1992 presidential campaign. Scrutiny of the methodological features of tracking polls suggests the news media's potential misuses of them. Studies on media polling lead to the general hypothesis that tracking polls serve the mass media as a device for generating news accounts that focus on candidate strategy. Using the ARIMA modeling technique, I conclude that as changes in the margin of difference between Bush and Clinton in the Gallup/CNN/USA Today poll increased, USA Today cited the poll results more frequently. The increase in the number of tracking poll references corresponded to an increase in the number of strategy‐oriented words in USA Today's campaign coverage. I discuss the implications within the context of the 1992 election campaign coverage.