日本电视剧通过互联网在中国大陆传播现状

互联网已成为日本电视剧在中国大陆传播的新平台,但对该平台的研究却与其受关注程度不对等。日本电视剧通过互联网在中国大陆传播的主体是将日本电视剧上传至互联网的字幕组及个人,客体是通过互联网在中国大陆传播的所有日本电视剧,受众以日语学习者、偶像剧迷、年轻白领为主。日本电视剧通过互联网在中国大陆的传播具有先行快速便捷、客体数量庞大却制作不够精良、受众范围小、影响力大等特点,在中国的影响遍及语言、服饰、饮食、旅游等社会生活的方方面面,也面临着版权保护难度高、跨文化传播等问题。     

South African soap opera as the other: The deconstruction of hegemonic gender identities in four South African soap operas

Abstract

This article examines the potential role of soap opera narratives in the construction (or deconstruction) of identities within the South African context. The narratives of four South African soap operas (Egoli – place of gold, Isidingo – the need, Generations and 7de Laan) are analysed. Although identities of race and class are also relevant in soap opera narrative, this article focuses on gender identities. It is argued that soap opera may be constituted as other, and that it might therefore be a possible site for the deconstruction of hegemonic identities. Brief reference is made to Edward Said and the origin of the term ‘Orientalism’. This is linked firstly to the concept of the other, and more precisely the concept of ‘women as other’ as theorised initially by Simone de Beauvoir, but more specific to this article, Luce Irigaray. The second section argues that soap opera may be gendered as feminine and female and consequently marked as other for various reasons. The final section accepts the hypothesis of soap opera as feminine and female, and thus other, and attempts to analyse the relevant soap operas in terms of the negotiating or deconstructing of gender identities and the consequent social relevance of these texts.     

肥皂剧与大众文化

大众文化是一种都市工业社会或大众消费社会的特殊产物,是大众消费社会中通过大众传媒所承载、传递的文化产品,这是一种合成的加工的文化产品,其明显特征主要是为大众消费而创造出来的,有标准化和模拟个性的特色。大众传媒是大众文化的重要载体,大众传媒的重要功能是传播文化的功能。而作为电子媒介的电视可以说是当代大众文化的象征系统。肥皂剧,这一出现于20世纪30年代的电视节目形式,以其鲜明的特点,反映着大众文化与电视的关系。     

Leeds on trial: soap opera,performativity and the racialization of sports-related violence

ABSTRACT

Several recent court cases involving the ‘off-field’ activities of professional sportsmen have revealed the ways in which the public performance, media representation and regulation of ‘crime’ is played out in the public imagination. Blackshaw and Crabbe explore how notions of ‘race’ are performatively staged and consumed through the spectacles of celebrity, and discuss the significance of the CCTV evidence used in such cases. In doing so they highlight the ways in which ‘race’ operates discursively to undermine the position of the racialized Other.     

Analytical methods used for the discrimination of substances suspected to be bar soap: a preliminary study

The submission to forensic laboratories of unknown specimens suspected of being biological or chemical warfare agents has increased tremendously with the threat of terrorism. Oftentimes, a threatening correspondence that contains hoax materials is intended to make the recipient(s) believe they have been exposed to a toxin. In some cases, the perpetrator can use standard household products, such as detergents and soaps. Once these materials are received, they become forensic evidence and may be analyzed for identification and/or comparison with known seized material from a suspect(s). Two separate studies were conducted using different analytical protocols for bar soaps. In the first set, the forensic laboratory at the United States Secret Service conducted tests on 68 bars of soap using solid-phase microextraction and gas chromatography coupled with mass spectrometry. The 68 different soaps displayed unique total ion chromatogram profiles. Energy-dispersive X-ray analysis in conjunction with scanning electron microscopy was also used to characterize 46 of the 68 soaps as a preliminary study. In a second set of studies, as part of a homicide investigation, the laboratory at the California Department of Justice, Riverside, conducted examinations on 13 bars of soap by utilizing Fourier transform-infrared spectroscopy. The case study demonstrated that it is possible to distinguish some bar soaps using infrared analysis. Furthermore, the bar soaps could be distinguished from typical laundry detergents using this technique.     

The psychological processes that culminate in audience loyalty to a South African soap opera

Abstract

A model for the psychological processes that culminate in positive viewing experiences and audience loyalty to a soap opera is presented. The research was based on a secondary analysis of a qualitative market research study conducted for the SABC on the soap opera Isidingo. The analysis was conducted within a hermeneutic phenomenological interpretive framework. The model illustrates how viewers use soap-world knowledge and real-world knowledge to interpret the characters and storylines of soap operas, and that the degree of enjoyment the viewer experiences from viewing is dependent on the quality of the mental models formed of these respective components. The role that transportation, realism, social influences and timeslot play in the engagement process is also defined.     

“HEALTHFUL GOODS”: HEALTH,HYGIENE, AND COMMERCIAL CULTURE IN EARLY TWENTIETH-CENTURY SHANGHAI

Abstract

This article examines the development of Shanghai’s household-chemical industry, which produced and sold soap, toothpowder, and toothpaste, and other personal hygiene items, and discusses how the ideas of health and hygiene became an integral part of the city’s commercial culture in the early twentieth century. Through various commercial strategies, Shanghai’s businessmen promoted their commodities and hygiene practices simultaneously. They also actively participated in mass movements organized by the Nationalist state, since such movements provided a marketing opportunity for them. This article argues that precisely because they were doing business, Shanghai’s small entrepreneurs successfully connected personal hygiene, national strength, and the act of buying.     

Marketing political soap: a political marketing view of selling candidates like soap,of electioneering as a ritual,and of electoral military analogies

This paper examines three common political expressions and ideas from a marketing perspective. First, the origins of the ‘selling candidates like soap’ expression are traced and it is argued that, rather than being ‘sold’ like a product, candidates are instead ‘marketed’ like a service provider such as a real estate agent. Traditional campaign rituals have a legitimate marketing function if electors, and not just political actors, are meaningfully incorporated and military analogies in elections have increasing relevance given the classic military strategy used by commercial marketers. Together, these examples suggest that the application of marketing to politics may require the rethinking of ingrained electoral jargon and concepts. Copyright © 2003 Henry Stewart Publications